The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India
February 2024 was a modest grosser for the Indian film industry, with collections of only ₹625 Cr. However, Malayalam cinema, led by Manjummel Boys, had its best-ever month at the box office
Embracing the dark: Untapped potential of horror in Hindi cinema
Despite several indicators of box office potential, horror films have been marginalised in Hindi cinema in recent years. This analysis looks at the untapped potential of horror genre in Hindi cinema
At the box office, size matters... more than ever before!
An analysis of the Indian box office reveals that the chasm between big-ticket films driven by scale, franchise, or spectacle, and smaller, story-driven films, is here to stay in the post-pandemic era
Qualitative and quantitative data suggests that even as appointment viewing is on a decline, inertia to watch new content and genres is shaping Indian television's future decisively
Which Hindi & International web-series & OTT films were the most-watched in India in 2023? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers.