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<title>Ormax Media Pvt. Ltd.</title>
<link>https://www.ormaxmedia.com</link>
<description>Ormax Media Pvt Ltd. has pioneered the usage of various testing, tracking and forecasting-based tools, designed to achieve higher profitability in films, television, streaming, print, radio and other categories in the Indian media industry. More than 85 brands use our services to take critical business decisions related to investment, strategy, content, branding, marketing and distribution.</description>
<copyright>Ormax Media Pvt. Ltd.</copyright>
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<title>Women at work: Hindi cinema’s progressive shift</title>
<link>https://www.ormaxmedia.com/insights/stories/women-at-work-hindi-cinemas-progressive-shift.html</link>
<description><![CDATA[ An analysis reveals how female lead characters in Hindi cinema have evolved from broad-stroke homemakers and love interests to those with more professional heft ]]></description>
<pubDate>Fri, 26 Feb 2021 13:00:01 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/women-at-work-hindi-cinemas-progressive-shift.html</guid>
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<title>The character factor: From enduring hits to instant hits</title>
<link>https://www.ormaxmedia.com/insights/stories/the-character-factor-from-enduring-hits-to-instant-hits.html</link>
<description><![CDATA[ An analysis of 53 top-performing characters over the last 12 years reveals that the lifespan of popular Hindi GEC characters has seen a significant drop ]]></description>
<pubDate>Fri, 26 Feb 2021 13:00:01 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-character-factor-from-enduring-hits-to-instant-hits.html</guid>
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<item>
<title>Is political ideology coloring our cinema choices?</title>
<link>https://www.ormaxmedia.com/insights/stories/is-political-ideology-coloring-our-cinema-choices.html</link>
<description><![CDATA[ Understanding the impact of audience’s political ideology on their choice and preference of Hindi films ]]></description>
<pubDate>Fri, 26 Feb 2021 13:00:01 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/is-political-ideology-coloring-our-cinema-choices.html</guid>
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<item>
<title>Ala Vaikunthapurramloo: Decoding a blockbuster's success</title>
<link>https://www.ormaxmedia.com/insights/stories/ala-vaikunthapurramloo-decoding-a-blockbusters-success.html</link>
<description><![CDATA[ A look at six factors that were pivotal to the film’s extraordinary box-office run ]]></description>
<pubDate>Fri, 26 Feb 2021 13:00:01 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ala-vaikunthapurramloo-decoding-a-blockbusters-success.html</guid>
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<item>
<title>How 'bright' is Hindi cinema's future?</title>
<link>https://www.ormaxmedia.com/insights/stories/how-bright-is-hindi-cinemas-future.html</link>
<description><![CDATA[ Hindi film audience have become more receptive to dimly-lit frames, and to visual spaces that are not as bright and colorful as those in the 90s ]]></description>
<pubDate>Fri, 26 Feb 2021 13:00:01 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/how-bright-is-hindi-cinemas-future.html</guid>
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<title>Show me the buzz: Awareness concerns for Hindi GECs</title>
<link>https://www.ormaxmedia.com/insights/stories/show-me-the-buzz-awareness-concerns-for-hindi-gecs.html</link>
<description><![CDATA[ 2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern ]]></description>
<pubDate>Fri, 26 Feb 2021 13:00:01 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/show-me-the-buzz-awareness-concerns-for-hindi-gecs.html</guid>
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<item>
<title>In digital we trust: Urban Indian kids</title>
<link>https://www.ormaxmedia.com/insights/stories/in-digital-we-trust-urban-indian-kids.html</link>
<description><![CDATA[ Findings of Ormax Brand Trust Survey 2021 reveal that digital media brands have managed to earn the trust of urban Indian kids ]]></description>
<pubDate>Sat, 06 Mar 2021 12:28:41 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/in-digital-we-trust-urban-indian-kids.html</guid>
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<item>
<title>Worth of the words</title>
<link>https://www.ormaxmedia.com/insights/stories/worth-of-the-words.html</link>
<description><![CDATA[ An analysis of the top 200 Hindi songs over the last decade reveals that there has been a resurgence of songs with meaningful lyrics ]]></description>
<pubDate>Mon, 08 Mar 2021 02:09:18 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/worth-of-the-words.html</guid>
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<item>
<title>Quantifying gender disparity in Indian cinema</title>
<link>https://www.ormaxmedia.com/insights/stories/quantifying-gender-disparity-in-indian-cinema.html</link>
<description><![CDATA[ The first edition of the O Womaniya! report by Film Companion &amp; Ormax Media reveals glaring statistics on gender disparity in Indian films ]]></description>
<pubDate>Wed, 10 Mar 2021 19:19:50 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/quantifying-gender-disparity-in-indian-cinema.html</guid>
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<title>Malayalam cinema: Not the usual South Side Story</title>
<link>https://www.ormaxmedia.com/insights/stories/malayalam-cinema-not-the-usual-south-side-story.html</link>
<description><![CDATA[ An analysis of 200 films across the four South Indian languages illustrates how different Malayalam cinema is from the other three industries ]]></description>
<pubDate>Tue, 23 Mar 2021 18:48:52 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/malayalam-cinema-not-the-usual-south-side-story.html</guid>
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<item>
<title>A not-so-remote possibility</title>
<link>https://www.ormaxmedia.com/insights/stories/a-not-so-remote-possibility.html</link>
<description><![CDATA[ In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift ]]></description>
<pubDate>Tue, 30 Mar 2021 18:58:29 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/a-not-so-remote-possibility.html</guid>
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<item>
<title>Collectively speaking: The secret formula behind Hindi GEC hits</title>
<link>https://www.ormaxmedia.com/insights/stories/collectively-speaking-the-secret-formula-behind-hindi-gec-hits.html</link>
<description><![CDATA[ An analysis of 1,400 scenes unearths a crucial difference in episodic screenplays of hit vs. flop Hindi GEC fiction shows ]]></description>
<pubDate>Thu, 15 Apr 2021 11:45:39 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/collectively-speaking-the-secret-formula-behind-hindi-gec-hits.html</guid>
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<item>
<title>Fact or fake: A reality check on Indian news</title>
<link>https://www.ormaxmedia.com/insights/stories/fact-or-fake-a-reality-check-on-indian-news.html</link>
<description><![CDATA[ Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media ]]></description>
<pubDate>Wed, 05 May 2021 17:54:20 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/fact-or-fake-a-reality-check-on-indian-news.html</guid>
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<item>
<title>Ormax PM &amp; CM Approval Ratings: An explainer</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-pm-and-cm-approval-ratings-an-explainer.html</link>
<description><![CDATA[ The article answers a list of frequently-asked questions about our Prime Minister and Chief Minister Approval Ratings products ]]></description>
<pubDate>Fri, 14 May 2021 15:01:32 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-pm-and-cm-approval-ratings-an-explainer.html</guid>
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<item>
<title>Too long a tail: The snag in India’s OTT growth story?</title>
<link>https://www.ormaxmedia.com/insights/stories/too-long-a-tail-the-snag-in-indias-ott-growth-story.html</link>
<description><![CDATA[ An analysis of streaming originals launched in India since 2020 reveals that the strike rate has been poor so far. The author analyses implications of the findings on the category ]]></description>
<pubDate>Thu, 27 May 2021 18:58:50 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/too-long-a-tail-the-snag-in-indias-ott-growth-story.html</guid>
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<item>
<title>Taarak Mehta Ka Ooltah Chashmah: Turning crisis into opportunity</title>
<link>https://www.ormaxmedia.com/insights/stories/taarak-mehta-ka-ooltah-chashmah-turning-crisis-into-opportunity.html</link>
<description><![CDATA[ Despite filming restrictions, and on-air absence of lead character Jethalal for two weeks, the show strengthened its viewership in May 2021 because of effective content innovation ]]></description>
<pubDate>Tue, 15 Jun 2021 19:11:12 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/taarak-mehta-ka-ooltah-chashmah-turning-crisis-into-opportunity.html</guid>
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<item>
<title>Reel &amp; real: The Southern mix</title>
<link>https://www.ormaxmedia.com/insights/stories/reel-and-real-the-southern-mix.html</link>
<description><![CDATA[ In South cinema, the lines between the real life of a star and his role on the screen tend to blur, with references that only those in the know can understand and appreciate ]]></description>
<pubDate>Wed, 07 Jul 2021 12:02:20 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/reel-and-real-the-southern-mix.html</guid>
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<item>
<title>Direct-to-OTT: The alternative ‘box office’ economics</title>
<link>https://www.ormaxmedia.com/insights/stories/direct-to-ott-the-alternative-box-office-economics.html</link>
<description><![CDATA[ A report on how much box office did the Hindi film industry lose because of theatres being shut during the pandemic, and how does this loss stack up against the revenue earned from streaming rights ]]></description>
<pubDate>Fri, 09 Jul 2021 12:13:59 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/direct-to-ott-the-alternative-box-office-economics.html</guid>
</item>
<item>
<title>Programmatic advertising: The future of OOH in India</title>
<link>https://www.ormaxmedia.com/insights/stories/programmatic-advertising-the-future-of-ooh-in-india.html</link>
<description><![CDATA[ The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement ]]></description>
<pubDate>Mon, 12 Jul 2021 13:10:53 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/programmatic-advertising-the-future-of-ooh-in-india.html</guid>
</item>
<item>
<title>The politics of news</title>
<link>https://www.ormaxmedia.com/insights/stories/the-politics-of-news.html</link>
<description><![CDATA[ Do news consumers care whether their most-loved news brands are politically neutral or not? Findings of this research among Hindi news viewers can surprise you ]]></description>
<pubDate>Tue, 10 Aug 2021 10:03:54 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-politics-of-news.html</guid>
</item>
<item>
<title>Celebrity endorsements: The right choice</title>
<link>https://www.ormaxmedia.com/insights/stories/celebrity-endorsements-the-right-choice.html</link>
<description><![CDATA[ New tool Ormax Celeble helps brands select a celebrity endorser who fits their desired personality the best ]]></description>
<pubDate>Wed, 18 Aug 2021 16:24:59 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/celebrity-endorsements-the-right-choice.html</guid>
</item>
<item>
<title>By paid membership only?</title>
<link>https://www.ormaxmedia.com/insights/stories/by-paid-membership-only.html</link>
<description><![CDATA[ Findings of The Ormax OTT Audience Report: 2021 highlight the distinction between paying and non-paying audiences of SVOD content in India ]]></description>
<pubDate>Wed, 01 Sep 2021 13:27:45 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/by-paid-membership-only.html</guid>
</item>
<item>
<title>Never let bad tech come in the way of a good story</title>
<link>https://www.ormaxmedia.com/insights/stories/never-let-bad-tech-come-in-the-way-of-a-good-story.html</link>
<description><![CDATA[ A study of Indian streaming audience challenges conventional thinking that content reigns supreme, by highlighting how crucial the technological prowess of a streaming platform can be ]]></description>
<pubDate>Wed, 15 Sep 2021 18:55:07 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/never-let-bad-tech-come-in-the-way-of-a-good-story.html</guid>
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<item>
<title>Back to the theatres... and a potential audience of 146 million!</title>
<link>https://www.ormaxmedia.com/insights/stories/back-to-the-theatres-and-a-potential-audience-of-146-million.html</link>
<description><![CDATA[ Ormax Media's pre-pandemic report Sizing The Cinema pegged India's pre-pandemic theatrical audience universe at 146 million. Here's a recap of what the Indian theatrical market looks like. ]]></description>
<pubDate>Thu, 07 Oct 2021 15:46:28 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/back-to-the-theatres-and-a-potential-audience-of-146-million.html</guid>
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<item>
<title>Anatomy of the anthology: An audience perspective</title>
<link>https://www.ormaxmedia.com/insights/stories/anatomy-of-the-anthology-an-audience-perspective.html</link>
<description><![CDATA[ While streaming platforms seem bullish on anthologies in India, this analysis suggests the format holds little content or marketing value for the audience ]]></description>
<pubDate>Mon, 18 Oct 2021 18:14:24 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/anatomy-of-the-anthology-an-audience-perspective.html</guid>
</item>
<item>
<title>Seven needs satisfied by TV viewing in India</title>
<link>https://www.ormaxmedia.com/insights/stories/seven-needs-satisfied-by-tv-viewing-in-india.html</link>
<description><![CDATA[ An introduction to our audience analytics tool Ormax Televate, and the Seven Needs Model that's at the heart of it ]]></description>
<pubDate>Wed, 17 Nov 2021 16:28:16 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/seven-needs-satisfied-by-tv-viewing-in-india.html</guid>
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<item>
<title>The need to ‘Bond’: Indian television’s unique calling card</title>
<link>https://www.ormaxmedia.com/insights/stories/the-need-to-bond-indian-televisions-unique-calling-card.html</link>
<description><![CDATA[ Out of the seven needs that drive television consumption in India, the need to 'Bond' with the family over a TV viewing session is a dominant need that makes television a formidable medium ]]></description>
<pubDate>Thu, 25 Nov 2021 20:36:24 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-need-to-bond-indian-televisions-unique-calling-card.html</guid>
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<item>
<title>Marathi film industry: Tough times ahead...</title>
<link>https://www.ormaxmedia.com/insights/stories/marathi-film-industry-tough-times-ahead.html</link>
<description><![CDATA[ Four business challenges the Marathi film industry, which has struggled in the year leading up to the pandemic, must tackle to stay afloat ]]></description>
<pubDate>Thu, 09 Dec 2021 16:30:07 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/marathi-film-industry-tough-times-ahead.html</guid>
</item>
<item>
<title>Content Testing: An explainer</title>
<link>https://www.ormaxmedia.com/insights/stories/content-testing-an-explainer.html</link>
<description><![CDATA[ In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings ]]></description>
<pubDate>Mon, 24 Jan 2022 16:52:50 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/content-testing-an-explainer.html</guid>
</item>
<item>
<title>Braving the Box Office blues</title>
<link>https://www.ormaxmedia.com/insights/stories/braving-the-box-office-blues.html</link>
<description><![CDATA[ The Ormax Box Office Report 2020-21 summarises the story of the Indian box office in the two tough, pandemic-affected years ]]></description>
<pubDate>Tue, 08 Feb 2022 15:52:35 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/braving-the-box-office-blues.html</guid>
</item>
<item>
<title>Report Card 2020-21: Streaming originals in India</title>
<link>https://www.ormaxmedia.com/insights/stories/report-card-2020-21-streaming-originals-in-india.html</link>
<description><![CDATA[ Based on Ormax Power Rating data on audience appreciation, here is a report card on how Hindi streaming originals fared over 2020 and 2021 ]]></description>
<pubDate>Sun, 27 Feb 2022 17:24:58 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/report-card-2020-21-streaming-originals-in-india.html</guid>
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<item>
<title>Beyond the \'good looks\'</title>
<link>https://www.ormaxmedia.com/insights/stories/beyond-the-good-looks.html</link>
<description><![CDATA[ On the occasion of International Women\'s Day, this analysis examines if the emergence of streaming content has changed the portrayal of women characters vis-a-vis Bollywood ]]></description>
<pubDate>Tue, 08 Mar 2022 13:21:41 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/beyond-the-good-looks.html</guid>
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<item>
<title>Now Streaming, at an app near you</title>
<link>https://www.ormaxmedia.com/insights/stories/now-streaming-at-an-app-near-you.html</link>
<description><![CDATA[ Theatrical films are one of the more inclusive content types for streamers in India. Which platforms have the strongest film libraries, with recent box office hits? ]]></description>
<pubDate>Mon, 14 Mar 2022 15:54:44 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/now-streaming-at-an-app-near-you.html</guid>
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<title>The curious case of The Kashmir Files</title>
<link>https://www.ormaxmedia.com/insights/stories/the-curious-case-of-the-kashmir-files.html</link>
<description><![CDATA[ Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film\'s box office performance ]]></description>
<pubDate>Thu, 24 Mar 2022 10:15:40 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-curious-case-of-the-kashmir-files.html</guid>
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<item>
<title>The original \'Pan India\' filmmaker</title>
<link>https://www.ormaxmedia.com/insights/stories/the-original-pan-india-filmmaker.html</link>
<description><![CDATA[ Five elements in SS Rajamouli films that make them find universal audience, breaking cultural and language barriers ]]></description>
<pubDate>Fri, 25 Mar 2022 09:19:53 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-original-pan-india-filmmaker.html</guid>
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<item>
<title>We, the sports fans of India</title>
<link>https://www.ormaxmedia.com/insights/stories/we-the-sports-fans-of-india.html</link>
<description><![CDATA[ India\'s biggest consumer research on the sports category is now out. Read the highlights here ]]></description>
<pubDate>Thu, 28 Apr 2022 21:45:45 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/we-the-sports-fans-of-india.html</guid>
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<item>
<title>Stars India Loves: The Pan India edition</title>
<link>https://www.ormaxmedia.com/insights/stories/stars-india-loves-the-pan-india-edition.html</link>
<description><![CDATA[ Who are the most popular male and female film stars in India, across languages? Based on analysis using data from our long-running track titled Ormax Stars India Loves, we have the answers! ]]></description>
<pubDate>Thu, 26 May 2022 12:56:24 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/stars-india-loves-the-pan-india-edition.html</guid>
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<item>
<title>Dubbed &amp; delivered</title>
<link>https://www.ormaxmedia.com/insights/stories/dubbed-and-delivered.html</link>
<description><![CDATA[ The Ormax OTT Audience Profiling Report 2022 reveals how dubbing has unlocked huge content potential in the Indian entertainment market ]]></description>
<pubDate>Tue, 31 May 2022 17:10:38 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/dubbed-and-delivered.html</guid>
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<item>
<title>India is back... at the theatres</title>
<link>https://www.ormaxmedia.com/insights/stories/india-is-back-at-the-theatres.html</link>
<description><![CDATA[ A new report by GroupM and Ormax Media illustrates the record-breaking resurgence of theatrical business in the first four months of 2022 ]]></description>
<pubDate>Tue, 07 Jun 2022 18:32:17 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/india-is-back-at-the-theatres.html</guid>
</item>
<item>
<title>Segmenting Indian SVOD audience</title>
<link>https://www.ormaxmedia.com/insights/stories/segmenting-indian-svod-audience.html</link>
<description><![CDATA[ The Ormax OTT Audience Profiling Report 2022 classifies the 66.1 Mn (urban adult) SVOD universe in India into five segments ]]></description>
<pubDate>Thu, 16 Jun 2022 13:15:14 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/segmenting-indian-svod-audience.html</guid>
</item>
<item>
<title>Segmenting Indian AVOD audience</title>
<link>https://www.ormaxmedia.com/insights/stories/segmenting-indian-avod-audience.html</link>
<description><![CDATA[ The Ormax OTT Audience Profiling Report 2022 classifies the 99.7 Mn (urban adult) AVOD universe in India into five segments ]]></description>
<pubDate>Mon, 20 Jun 2022 14:11:25 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/segmenting-indian-avod-audience.html</guid>
</item>
<item>
<title>The MARVEL-ous 6!</title>
<link>https://www.ormaxmedia.com/insights/stories/the-marvel-ous-6.html</link>
<description><![CDATA[ A new research report lists the most popular Marvel Cinematic Universe (MCU) characters in India ]]></description>
<pubDate>Thu, 23 Jun 2022 14:55:19 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-marvel-ous-6.html</guid>
</item>
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<title>Mind your language!</title>
<link>https://www.ormaxmedia.com/insights/stories/mind-your-language.html</link>
<description><![CDATA[ Six months after the film\'s release, this analysis looks at how the overuse of the English language may have severely curtailed the box office business of the film 83 ]]></description>
<pubDate>Mon, 27 Jun 2022 22:33:57 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/mind-your-language.html</guid>
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<item>
<title>The India Box Office Report: June 2022</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-june-2022.html</link>
<description><![CDATA[ Vikram grosses ₹ 285 Cr, keeping 2022 in race to be the biggest-ever box office year till date. Read more in our new monthly feature ]]></description>
<pubDate>Fri, 15 Jul 2022 13:39:44 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-june-2022.html</guid>
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<title>Stream time: The best of 2022 so far</title>
<link>https://www.ormaxmedia.com/insights/stories/stream-time-the-best-of-2022-so-far.html</link>
<description><![CDATA[ Our mid-year review looks at the top original series and films on streaming platforms in India over the period Jan-Jun 2022 ]]></description>
<pubDate>Mon, 18 Jul 2022 14:55:35 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/stream-time-the-best-of-2022-so-far.html</guid>
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<item>
<title>O Womaniya! 2022: Quantifying gender disparity in Indian entertainment</title>
<link>https://www.ormaxmedia.com/insights/stories/o-womaniya-2022-quantifying-gender-disparity-in-indian-entertainment.html</link>
<description><![CDATA[ The second edition of the O Womaniya! report by Ormax Media &amp; Film Companion, and supported by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry ]]></description>
<pubDate>Tue, 09 Aug 2022 11:57:53 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/o-womaniya-2022-quantifying-gender-disparity-in-indian-entertainment.html</guid>
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<item>
<title>The India Box Office Report: July 2022</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-july-2022.html</link>
<description><![CDATA[ Amid a declining trend, Thor: Love And Thunder and Vikrant Rona bring some respectability to July 2022 box office in India ]]></description>
<pubDate>Thu, 18 Aug 2022 17:24:04 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-july-2022.html</guid>
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<item>
<title>The return of the Angry Young Man</title>
<link>https://www.ormaxmedia.com/insights/stories/the-return-of-the-angry-young-man.html</link>
<description><![CDATA[ The 1970s archetype of the Angry Young Man is back in a modern avatar, via characters like Rocky, Pushpa, Kabir Singh and Harshad Mehta. What makes this persona tick in today\'s times? ]]></description>
<pubDate>Fri, 16 Sep 2022 14:37:07 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-return-of-the-angry-young-man.html</guid>
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<item>
<title>The India Box Office Report: August 2022</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-august-2022.html</link>
<description><![CDATA[ Films from Telugu and Tamil languages dominate the Indian box office in August 2022, which saw the reversal of a declining month-on-month trend ]]></description>
<pubDate>Mon, 19 Sep 2022 12:42:01 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-august-2022.html</guid>
</item>
<item>
<title>Say No to \'Regional\'</title>
<link>https://www.ormaxmedia.com/insights/stories/say-no-to-regional.html</link>
<description><![CDATA[ In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship ]]></description>
<pubDate>Fri, 23 Sep 2022 13:14:35 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/say-no-to-regional.html</guid>
</item>
<item>
<title>Product update: Theatrical Content Testing</title>
<link>https://www.ormaxmedia.com/insights/stories/product-update-theatrical-content-testing.html</link>
<description><![CDATA[ To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022 ]]></description>
<pubDate>Fri, 07 Oct 2022 13:39:12 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/product-update-theatrical-content-testing.html</guid>
</item>
<item>
<title>Hindi cinema\'s moment of reckoning</title>
<link>https://www.ormaxmedia.com/insights/stories/hindi-cinemas-moment-of-reckoning.html</link>
<description><![CDATA[ What will it take for Hindi film industry to get back on its feet in the post-pandemic era? ]]></description>
<pubDate>Thu, 13 Oct 2022 09:33:12 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/hindi-cinemas-moment-of-reckoning.html</guid>
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<item>
<title>The India Box Office Report: September 2022</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-september-2022.html</link>
<description><![CDATA[ Ponniyin Selvan - PS I and Brahmāstra make September the third-best month of 2022 at the Indian box office ]]></description>
<pubDate>Fri, 21 Oct 2022 13:14:48 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-september-2022.html</guid>
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<item>
<title>The India Box Office Report: October 2022</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-october-2022.html</link>
<description><![CDATA[ Kantara\'s extended run ensured that October 2022 was a respectable month at box office in India ]]></description>
<pubDate>Fri, 18 Nov 2022 12:40:08 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-october-2022.html</guid>
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<item>
<title>India\'s OTT universe: The growth story</title>
<link>https://www.ormaxmedia.com/insights/stories/indias-ott-universe-the-growth-story.html</link>
<description><![CDATA[ The 2022 edition of The Ormax OTT Audience (Sizing) Report pegs India\'s digital video universe at 423.8 Million, i.e., a growth of 20% over the previous year ]]></description>
<pubDate>Thu, 15 Dec 2022 12:08:20 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/indias-ott-universe-the-growth-story.html</guid>
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<item>
<title>The India Box Office Report: November 2022</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-november-2022.html</link>
<description><![CDATA[ Drishyam 2 salvages a month that saw several films across languages underperform at the box office ]]></description>
<pubDate>Mon, 26 Dec 2022 14:20:56 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-november-2022.html</guid>
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<item>
<title>Product Update: OTT (Fiction) Content Testing</title>
<link>https://www.ormaxmedia.com/insights/stories/product-update-ott-fiction-content-testing.html</link>
<description><![CDATA[ To account for the expansion of OTT content consumption during the pandemic, and the evolution of audience taste &amp; preferences, engagement drivers used in Ormax Stream Test have been updated recently ]]></description>
<pubDate>Fri, 06 Jan 2023 17:12:27 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/product-update-ott-fiction-content-testing.html</guid>
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<item>
<title>Streaming originals in India: The 2022 story</title>
<link>https://www.ormaxmedia.com/insights/stories/streaming-originals-in-india-the-2022-story.html</link>
<description><![CDATA[ Which Hindi &amp; International web-series &amp; OTT films were the most-watched in India in 2022? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers. ]]></description>
<pubDate>Wed, 11 Jan 2023 09:32:41 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/streaming-originals-in-india-the-2022-story.html</guid>
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<item>
<title>10K Crore: Return of the box office</title>
<link>https://www.ormaxmedia.com/insights/stories/10k-crore-return-of-the-box-office.html</link>
<description><![CDATA[ With gross box office of ₹10,637 Crore, 2022 became only the second year ever to cross ₹10,000 Crore mark at the India box office ]]></description>
<pubDate>Fri, 27 Jan 2023 14:55:14 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/10k-crore-return-of-the-box-office.html</guid>
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<item>
<title>Expensive movie tickets: A price to pay?</title>
<link>https://www.ormaxmedia.com/insights/stories/expensive-movie-tickets-a-price-to-pay.html</link>
<description><![CDATA[ What is that “high” level of ticket price that becomes a barrier for a significant section of audience? We conducted an extensive research to find out. ]]></description>
<pubDate>Tue, 07 Feb 2023 21:08:47 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/expensive-movie-tickets-a-price-to-pay.html</guid>
</item>
<item>
<title>Where are the mothers?</title>
<link>https://www.ormaxmedia.com/insights/stories/where-are-the-mothers.html</link>
<description><![CDATA[ Popularity share of HGEC female protagonists in the highly-relatable motherhood life-stage has declined significantly over the last six years. But there\'s more to it than meets the eye ]]></description>
<pubDate>Wed, 15 Feb 2023 17:05:12 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/where-are-the-mothers.html</guid>
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<item>
<title>The India Box Office Report: January 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-january-2023.html</link>
<description><![CDATA[ The success of Pathaan, along with four big Pongal weekend releases, ensured that 2023 has started on a strong note at the box office ]]></description>
<pubDate>Thu, 16 Feb 2023 13:30:43 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-january-2023.html</guid>
</item>
<item>
<title>Sizing the cinema: How big is India\'s theatre-going population?</title>
<link>https://www.ormaxmedia.com/insights/stories/sizing-the-cinema-how-big-is-indias-theatre-going-population.html</link>
<description><![CDATA[ The 2023 edition of our report Sizing The Cinema estimates the change in India\'s theatrical universe vis-a-vis pre-pandemic times ]]></description>
<pubDate>Tue, 21 Feb 2023 17:58:33 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/sizing-the-cinema-how-big-is-indias-theatre-going-population.html</guid>
</item>
<item>
<title>A South-skewed spectacle</title>
<link>https://www.ormaxmedia.com/insights/stories/a-south-skewed-spectacle.html</link>
<description><![CDATA[ The prominent South skew in the box office of Avatar: The Way Of Water in India is an outcome of the difference in taste, exposure, and evolution of theatre-goers in South and non-South markets ]]></description>
<pubDate>Thu, 23 Feb 2023 14:50:00 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/a-south-skewed-spectacle.html</guid>
</item>
<item>
<title>Getting younger</title>
<link>https://www.ormaxmedia.com/insights/stories/getting-younger.html</link>
<description><![CDATA[ Ormax Media\'s report Sizing The Cinema: 2023 estimates that Indian cinema has become a ‘younger’ medium now, compared to pre-pandemic. Here\'s why ]]></description>
<pubDate>Fri, 03 Mar 2023 17:30:47 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/getting-younger.html</guid>
</item>
<item>
<title>Newly crowned</title>
<link>https://www.ormaxmedia.com/insights/stories/newly-crowned.html</link>
<description><![CDATA[ The success of Pathaan has made Shah Rukh Khan the most popular male Hindi film star in India ]]></description>
<pubDate>Fri, 10 Mar 2023 18:37:24 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/newly-crowned.html</guid>
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<item>
<title>The India Box Office Report: February 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-february-2023.html</link>
<description><![CDATA[ With only one film nearing the 100 Cr (gross) mark, February 2023 turned out to be a poor month at the India box office, after the year had taken a great start in January ]]></description>
<pubDate>Thu, 16 Mar 2023 19:50:53 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-february-2023.html</guid>
</item>
<item>
<title>It\'s a new record!</title>
<link>https://www.ormaxmedia.com/insights/stories/its-a-new-record.html</link>
<description><![CDATA[ Amazon Prime Video\'s Farzi has set the record of being the most-watched Indian SVOD series of all time ]]></description>
<pubDate>Fri, 24 Mar 2023 14:56:58 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/its-a-new-record.html</guid>
</item>
<item>
<title>Ageless wonders</title>
<link>https://www.ormaxmedia.com/insights/stories/ageless-wonders.html</link>
<description><![CDATA[ Why have Malayalam superstars Mohanlal and Mammootty been able to sustain their popularity for more than 45 years? Here’s a deep dive ]]></description>
<pubDate>Fri, 31 Mar 2023 13:50:26 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ageless-wonders.html</guid>
</item>
<item>
<title>Breaking the buzz barrier</title>
<link>https://www.ormaxmedia.com/insights/stories/breaking-the-buzz-barrier.html</link>
<description><![CDATA[ An analysis of Hindi OTT originals using Ormax Stream Track data over three years reveals how it\'s becoming harder for new launches to grab audience attention ]]></description>
<pubDate>Fri, 07 Apr 2023 18:09:40 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/breaking-the-buzz-barrier.html</guid>
</item>
<item>
<title>English content in India: No longer niche</title>
<link>https://www.ormaxmedia.com/insights/stories/english-content-in-india-no-longer-niche.html</link>
<description><![CDATA[ Our new whitepaper, in partnership with Sony Pictures Television, reveals that English content audience base on paid OTT platforms in India has grown by a staggering 124% since 2020 ]]></description>
<pubDate>Thu, 13 Apr 2023 09:05:18 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/english-content-in-india-no-longer-niche.html</guid>
</item>
<item>
<title>Cine Sense: Five types of Hindi film-goers in India</title>
<link>https://www.ormaxmedia.com/insights/stories/cine-sense-five-types-of-hindi-film-goers-in-india.html</link>
<description><![CDATA[ The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste ]]></description>
<pubDate>Wed, 19 Apr 2023 17:56:55 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/cine-sense-five-types-of-hindi-film-goers-in-india.html</guid>
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<item>
<title>The India Box Office Report: March 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-march-2023.html</link>
<description><![CDATA[ March 2023 saw below par box office collections, with only one ₹100 Cr film, Tu Jhoothi Main Makkaar. The first quarter of 2023 ended on an average note, with Pathaan being the saviour ]]></description>
<pubDate>Fri, 21 Apr 2023 18:28:41 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-march-2023.html</guid>
</item>
<item>
<title>The OTT brand challenge</title>
<link>https://www.ormaxmedia.com/insights/stories/the-ott-brand-challenge.html</link>
<description><![CDATA[ Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content? ]]></description>
<pubDate>Fri, 28 Apr 2023 17:40:35 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-ott-brand-challenge.html</guid>
</item>
<item>
<title>India\'s OTT evolution: The North-South divide</title>
<link>https://www.ormaxmedia.com/insights/stories/indias-ott-evolution-the-north-south-divide.html</link>
<description><![CDATA[ An analysis on how the Hindi and South OTT industries are at different stages of evolution, on both supply and demand, with the web-series format still trying to find its feet in the South ]]></description>
<pubDate>Fri, 05 May 2023 18:46:29 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/indias-ott-evolution-the-north-south-divide.html</guid>
</item>
<item>
<title>Cinema: Mass entertainment or luxury item?</title>
<link>https://www.ormaxmedia.com/insights/stories/cinema-mass-entertainment-or-luxury-item.html</link>
<description><![CDATA[ Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed ]]></description>
<pubDate>Wed, 10 May 2023 16:48:10 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/cinema-mass-entertainment-or-luxury-item.html</guid>
</item>
<item>
<title>The India Box Office Report: April 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-april-2023.html</link>
<description><![CDATA[ Despite PS-2 crossing the ₹200 Cr mark, April 2023 was yet another underwhelming month at the India box office ]]></description>
<pubDate>Thu, 18 May 2023 13:44:19 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-april-2023.html</guid>
</item>
<item>
<title>Gazing at stardom... and its gendered ways</title>
<link>https://www.ormaxmedia.com/insights/stories/gazing-at-stardom-and-its-gendered-ways.html</link>
<description><![CDATA[ The popularity of almost all top male film stars of India is skewed towards male audience, for reasons that are arguably systemic, and have their roots in the \'male gaze\' ]]></description>
<pubDate>Mon, 22 May 2023 17:45:47 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/gazing-at-stardom-and-its-gendered-ways.html</guid>
</item>
<item>
<title>At the box office, size matters!</title>
<link>https://www.ormaxmedia.com/insights/stories/at-the-box-office-size-matters.html</link>
<description><![CDATA[ The pandemic has widened the chasm between big-ticket films driven by spectacle, action &amp; franchise, and smaller, story-driven films ]]></description>
<pubDate>Sat, 27 May 2023 12:11:41 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/at-the-box-office-size-matters.html</guid>
</item>
<item>
<title>The Right Draft: 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-right-draft-2023.html</link>
<description><![CDATA[ The new Ormax-Tulsea report reveals the state of the screenwriting profession in India, based on findings of a survey conducted among screenwriters working in the theatrical and streaming industries ]]></description>
<pubDate>Tue, 06 Jun 2023 12:16:40 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-right-draft-2023.html</guid>
</item>
<item>
<title>Influencers India Loves</title>
<link>https://www.ormaxmedia.com/insights/stories/influencers-india-loves.html</link>
<description><![CDATA[ Our new monthly tracking product Ormax Influencers India Loves is the only consumer-generated measure of the popularity of social media influencers in India ]]></description>
<pubDate>Tue, 13 Jun 2023 04:55:18 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/influencers-india-loves.html</guid>
</item>
<item>
<title>The India Box Office Report: May 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-may-2023.html</link>
<description><![CDATA[ The success of The Kerala Story, Fast X and 2018 has led to May 2023 being the second-best month at the Indian box office this year ]]></description>
<pubDate>Sat, 17 Jun 2023 18:24:06 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-may-2023.html</guid>
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<item>
<title>FBO (First-Day Box Office forecast): An explainer</title>
<link>https://www.ormaxmedia.com/insights/stories/fbo-first-day-box-office-forecast-an-explainer.html</link>
<description><![CDATA[ In this explainer, we answer 12 frequently-asked questions related to the Ormax Cinematix parameter FBO (First-Day Box Office), a forecast of box office opening of new films across nine languages ]]></description>
<pubDate>Mon, 26 Jun 2023 16:12:30 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/fbo-first-day-box-office-forecast-an-explainer.html</guid>
</item>
<item>
<title>ROI: Return on (gender) inclusivity</title>
<link>https://www.ormaxmedia.com/insights/stories/roi-return-on-gender-inclusivity.html</link>
<description><![CDATA[ An analysis of the top 150 Hindi theatrical films released between 2017 &amp; 2022 questions the popular notion that female-led films are unviable at the box office ]]></description>
<pubDate>Sat, 08 Jul 2023 21:48:19 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/roi-return-on-gender-inclusivity.html</guid>
</item>
<item>
<title>The India Box Office Report: Jan-Jun 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-jan-jun-2023.html</link>
<description><![CDATA[ The first half of 2023 closes at just below the ₹5,000 Cr gross mark at the India box office, with Pathaan leading the way as the top film of the year so far ]]></description>
<pubDate>Mon, 17 Jul 2023 14:36:52 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-jan-jun-2023.html</guid>
</item>
<item>
<title>Stream Time: The best of 2023 so far</title>
<link>https://www.ormaxmedia.com/insights/stories/stream-time-the-best-of-2023-so-far.html</link>
<description><![CDATA[ Our mid-year report looks at the top original series and films on streaming platforms in India over the period of Jan-Jun 2023 ]]></description>
<pubDate>Thu, 20 Jul 2023 16:28:13 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/stream-time-the-best-of-2023-so-far.html</guid>
</item>
<item>
<title>15 years... and still traveling!</title>
<link>https://www.ormaxmedia.com/insights/stories/15-years-and-still-traveling.html</link>
<description><![CDATA[ Ormax Media\'s Founder-CEO Shailesh Kapoor shares his thoughts on the company\'s journey so far, on the occasion of its 15th anniversary ]]></description>
<pubDate>Fri, 28 Jul 2023 11:14:36 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/15-years-and-still-traveling.html</guid>
</item>
<item>
<title>Tara Singh: The legend lives on</title>
<link>https://www.ormaxmedia.com/insights/stories/tara-singh-the-legend-lives-on.html</link>
<description><![CDATA[ 22 years after Gadar: Ek Prem Katha became a blockbuster, the sequel has opened to record collections, despite the lead star no longer being a saleable proposition ]]></description>
<pubDate>Fri, 11 Aug 2023 11:57:26 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/tara-singh-the-legend-lives-on.html</guid>
</item>
<item>
<title>Product update: Content testing for documentaries</title>
<link>https://www.ormaxmedia.com/insights/stories/product-update-content-testing-for-documentaries.html</link>
<description><![CDATA[ To account for the growing interest in documentaries in the Indian market, we have updated our content testing tool Ormax Stream Test to have the capability to test documentary shows/films ]]></description>
<pubDate>Mon, 14 Aug 2023 11:38:36 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/product-update-content-testing-for-documentaries.html</guid>
</item>
<item>
<title>Nolan in India: A quantum leap</title>
<link>https://www.ormaxmedia.com/insights/stories/nolan-in-india-a-quantum-leap.html</link>
<description><![CDATA[ Understanding factors behind the significant growth in director Christopher Nolan\'s equity in the Indian market in recent years, leading up to Oppenheimer’s box office success in the country ]]></description>
<pubDate>Wed, 16 Aug 2023 16:59:12 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/nolan-in-india-a-quantum-leap.html</guid>
</item>
<item>
<title>The India Box Office Report: July 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-july-2023.html</link>
<description><![CDATA[ Rocky Aur Rani Kii Prem Kahaani, Oppenheimer, and Mission Impossible: Dead Reckoning - Part One result in July 2023 being the third-highest grossing month of the year at the India box office ]]></description>
<pubDate>Fri, 18 Aug 2023 16:10:35 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-july-2023.html</guid>
</item>
<item>
<title>Pan India films: An optimistic gamble</title>
<link>https://www.ormaxmedia.com/insights/stories/pan-india-films-an-optimistic-gamble.html</link>
<description><![CDATA[ The number of South Indian films releasing in Hindi has quadrupled since the pandemic. But there seems little method to the mad rush to release \'Pan India\' films. A closer look ]]></description>
<pubDate>Mon, 28 Aug 2023 13:49:06 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/pan-india-films-an-optimistic-gamble.html</guid>
</item>
<item>
<title>Streaming through winds of change</title>
<link>https://www.ormaxmedia.com/insights/stories/streaming-through-winds-of-change.html</link>
<description><![CDATA[ Enabled by a wider reach and a more inclusive demographic, the fundamental character of the Indian web-series space is witnessing a significant change in 2023 ]]></description>
<pubDate>Tue, 05 Sep 2023 14:51:33 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/streaming-through-winds-of-change.html</guid>
</item>
<item>
<title>The India Box Office Report: August 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-august-2023.html</link>
<description><![CDATA[ Strong box office results for Gadar 2, Jailer, and OMG 2 make August 2023 the best month this year so far at the Indian box office ]]></description>
<pubDate>Sat, 16 Sep 2023 12:20:55 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-august-2023.html</guid>
</item>
<item>
<title>Transgender content: First among equals on acceptance</title>
<link>https://www.ormaxmedia.com/insights/stories/transgender-content-first-among-equals-on-acceptance.html</link>
<description><![CDATA[ The success of Taali reiterates that transgender content has a significantly wider appeal in the Indian market than LGBTQIA+ content in general ]]></description>
<pubDate>Mon, 25 Sep 2023 20:11:44 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/transgender-content-first-among-equals-on-acceptance.html</guid>
</item>
<item>
<title>Optimism vs. Cynicism: The tonal continuum of content</title>
<link>https://www.ormaxmedia.com/insights/stories/optimism-vs-cynicism-the-tonal-continuum-of-content.html</link>
<description><![CDATA[ This analysis of the top Hindi fiction series of 2023 questions if Hindi fiction content on streaming platforms is overly cynical ]]></description>
<pubDate>Fri, 29 Sep 2023 14:43:33 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/optimism-vs-cynicism-the-tonal-continuum-of-content.html</guid>
</item>
<item>
<title>The age of Inertia TV</title>
<link>https://www.ormaxmedia.com/insights/stories/the-age-of-inertia-tv.html</link>
<description><![CDATA[ Qualitative and quantitative data suggests that even as appointment viewing is on a decline, inertia to watch new content and genres is shaping Indian television\'s future decisively ]]></description>
<pubDate>Fri, 06 Oct 2023 14:02:52 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-age-of-inertia-tv.html</guid>
</item>
<item>
<title>OCX Xtra: More power to a film\'s campaign</title>
<link>https://www.ormaxmedia.com/insights/stories/ocx-xtra-more-power-to-a-films-campaign.html</link>
<description><![CDATA[ Our product extension Ormax Cinematix (OCX) Xtra is designed to empower film campaigns with data-led strategy, leading them towards better campaign planning &amp; management ]]></description>
<pubDate>Mon, 09 Oct 2023 15:32:05 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ocx-xtra-more-power-to-a-films-campaign.html</guid>
</item>
<item>
<title>Kannada film industry: Searching for its roots</title>
<link>https://www.ormaxmedia.com/insights/stories/kannada-film-industry-searching-for-its-roots.html</link>
<description><![CDATA[ Kannada film industry\'s contribution to India box office has nosedived from an all-time high of 8% in 2022, to a paltry 2% in 2023. An analysis on what plagues the industry ]]></description>
<pubDate>Sat, 14 Oct 2023 13:24:56 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/kannada-film-industry-searching-for-its-roots.html</guid>
</item>
<item>
<title>The India Box Office Report: September 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-september-2023.html</link>
<description><![CDATA[ Jawan is now the highest-grossing film of the year, surpassing Pathaan and Gadar 2, resulting in yet another strong month at the Indian box office ]]></description>
<pubDate>Sun, 15 Oct 2023 15:06:45 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-september-2023.html</guid>
</item>
<item>
<title>Star Wars in India: A force un-awakened</title>
<link>https://www.ormaxmedia.com/insights/stories/star-wars-in-india-a-force-un-awakened.html</link>
<description><![CDATA[ The Star Wars franchise has struggled to replicate its global success in India, compared to other fantasy franchises like Marvel. A closer look at the franchise explores reasons for the same ]]></description>
<pubDate>Fri, 20 Oct 2023 16:56:37 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/star-wars-in-india-a-force-un-awakened.html</guid>
</item>
<item>
<title>O Womaniya! 2023: Quantifying gender diversity in Indian entertainment</title>
<link>https://www.ormaxmedia.com/insights/stories/o-womaniya-2023-quantifying-gender-diversity-in-indian-entertainment.html</link>
<description><![CDATA[ The third edition of the O Womaniya! report by Ormax Media &amp; Film Companion, presented by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry ]]></description>
<pubDate>Fri, 27 Oct 2023 13:59:28 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/o-womaniya-2023-quantifying-gender-diversity-in-indian-entertainment.html</guid>
</item>
<item>
<title>Dimensionalizing stardom in Tamil and Telugu cinema</title>
<link>https://www.ormaxmedia.com/insights/stories/dimensionalizing-stardom-in-tamil-and-telugu-cinema.html</link>
<description><![CDATA[ An analysis of the personality profiles of top Tamil and Telugu male film stars decodes the idea of stardom in the South film industries, vis-à-vis Bollywood ]]></description>
<pubDate>Wed, 01 Nov 2023 21:03:26 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/dimensionalizing-stardom-in-tamil-and-telugu-cinema.html</guid>
</item>
<item>
<title>Just short of 500 Million</title>
<link>https://www.ormaxmedia.com/insights/stories/just-short-of-500-million.html</link>
<description><![CDATA[ The latest edition of The Ormax OTT Audience Report sizes India\'s digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022 ]]></description>
<pubDate>Mon, 06 Nov 2023 17:42:17 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/just-short-of-500-million.html</guid>
</item>
<item>
<title>Cinema is \'buzzing\'... and on OTT too!</title>
<link>https://www.ormaxmedia.com/insights/stories/cinema-is-buzzing-and-on-ott-too.html</link>
<description><![CDATA[ OTT launches of theatrical films have outperformed web-series and OTT original films on Buzz in 2023, highlighting the power they carry on the streaming medium ]]></description>
<pubDate>Mon, 13 Nov 2023 21:05:42 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/cinema-is-buzzing-and-on-ott-too.html</guid>
</item>
<item>
<title>The India Box Office Report: October 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-october-2023.html</link>
<description><![CDATA[ October 2023 was a moderate month at the Indian box office, with films released in the month grossing ₹812 Cr, of which almost 50% came from just one film, Leo ]]></description>
<pubDate>Fri, 17 Nov 2023 16:44:56 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-october-2023.html</guid>
</item>
<item>
<title>Product launch: Ormax Campaign Express</title>
<link>https://www.ormaxmedia.com/insights/stories/product-launch-ormax-campaign-express.html</link>
<description><![CDATA[ Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT &amp; TV industries ]]></description>
<pubDate>Thu, 07 Dec 2023 14:37:03 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/product-launch-ormax-campaign-express.html</guid>
</item>
<item>
<title>Case study: Box office impact of an effective trailer</title>
<link>https://www.ormaxmedia.com/insights/stories/case-study-box-office-impact-of-an-effective-trailer.html</link>
<description><![CDATA[ The main trailer of Animal managed to get new audiences interested in the film in the week before its release, highlighting the impact a strong trailer can have on a Hindi film\'s opening ]]></description>
<pubDate>Sun, 10 Dec 2023 15:11:35 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/case-study-box-office-impact-of-an-effective-trailer.html</guid>
</item>
<item>
<title>The power list: Top 100 franchises in Hindi cinema</title>
<link>https://www.ormaxmedia.com/insights/stories/the-power-list-top-100-franchises-in-hindi-cinema.html</link>
<description><![CDATA[ The inaugural edition of The Bollywood Franchise Report: 2023 identifies the top 100 existing and potential franchises in the Hindi film industry, based on audience equity ]]></description>
<pubDate>Wed, 13 Dec 2023 20:34:25 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-power-list-top-100-franchises-in-hindi-cinema.html</guid>
</item>
<item>
<title>The India Box Office Report: November 2023</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-november-2023.html</link>
<description><![CDATA[ November 2023 was a modest month at the Indian box office, with films that released this month grossing ₹628 Cr, 53% of which came from a single film, Tiger 3 ]]></description>
<pubDate>Fri, 15 Dec 2023 15:37:29 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-november-2023.html</guid>
</item>
<item>
<title>The future of OOH measurement</title>
<link>https://www.ormaxmedia.com/insights/stories/the-future-of-ooh-measurement.html</link>
<description><![CDATA[ Ormax OHM has partnered with Intel India, Times OOH &amp; Quividi to showcase world class solutions that enable advanced audience analytics and automation to deliver experiential OOH campaigns ]]></description>
<pubDate>Wed, 20 Dec 2023 16:36:47 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-future-of-ooh-measurement.html</guid>
</item>
<item>
<title>On the rise: Reality shows on OTT</title>
<link>https://www.ormaxmedia.com/insights/stories/on-the-rise-reality-shows-on-ott.html</link>
<description><![CDATA[ The Indian OTT landscape, which has been traditionally dominated by fiction series &amp; direct-to-OTT films, is seeing stronger presence of non-fiction in recent times. A deep-dive on this emerging trend ]]></description>
<pubDate>Thu, 04 Jan 2024 14:57:50 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/on-the-rise-reality-shows-on-ott.html</guid>
</item>
<item>
<title>What\'s in a name?</title>
<link>https://www.ormaxmedia.com/insights/stories/whats-in-a-name.html</link>
<description><![CDATA[ Apparently a lot, judging by how one-word titles naming or describing the male protagonist ruled the Indian box office in 2023 ]]></description>
<pubDate>Fri, 12 Jan 2024 19:30:21 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/whats-in-a-name.html</guid>
</item>
<item>
<title>Streaming originals in India: The 2023 story</title>
<link>https://www.ormaxmedia.com/insights/stories/streaming-originals-in-india-the-2023-story.html</link>
<description><![CDATA[ Which Hindi &amp; International web-series &amp; OTT films were the most-watched in India in 2023? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers. ]]></description>
<pubDate>Tue, 16 Jan 2024 11:32:26 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/streaming-originals-in-india-the-2023-story.html</guid>
</item>
<item>
<title>12K Crore: A new record at the India box office</title>
<link>https://www.ormaxmedia.com/insights/stories/12k-crore-a-new-record-at-the-india-box-office.html</link>
<description><![CDATA[ With gross box office of ₹12,226 Crore, 2023 emerged as the best-year ever at the India box office, surpassing the previous record of ₹10,948 Crore in 2019 ]]></description>
<pubDate>Mon, 22 Jan 2024 18:42:48 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/12k-crore-a-new-record-at-the-india-box-office.html</guid>
</item>
<item>
<title>Ormax\'s OTT viewership estimates: An explainer</title>
<link>https://www.ormaxmedia.com/insights/stories/ormaxs-ott-viewership-estimates-an-explainer.html</link>
<description><![CDATA[ In this explainer, we answer 12 frequently-asked questions related to our OTT viewership estimates published in our recent year-end report \'Streaming Originals in India\' ]]></description>
<pubDate>Tue, 23 Jan 2024 22:45:25 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormaxs-ott-viewership-estimates-an-explainer.html</guid>
</item>
<item>
<title>Indian cinema\'s cultural crossover</title>
<link>https://www.ormaxmedia.com/insights/stories/indian-cinemas-cultural-crossover.html</link>
<description><![CDATA[ That the top 2 films at the Indian box office in 2023 (Jawan &amp; Animal) are Hindi language films made by directors from South is not a coincidence, but a potential trend-in-the-making ]]></description>
<pubDate>Tue, 30 Jan 2024 13:04:43 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/indian-cinemas-cultural-crossover.html</guid>
</item>
<item>
<title>At the box office, size matters... more than ever before!</title>
<link>https://www.ormaxmedia.com/insights/stories/at-the-box-office-size-matters-more-than-ever-before.html</link>
<description><![CDATA[ An analysis of the Indian box office reveals that the chasm between big-ticket films driven by scale, franchise, or spectacle, and smaller, story-driven films, is here to stay in the post-pandemic era ]]></description>
<pubDate>Thu, 08 Feb 2024 23:15:50 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/at-the-box-office-size-matters-more-than-ever-before.html</guid>
</item>
<item>
<title>Chennai Express: A decade of ageing well</title>
<link>https://www.ormaxmedia.com/insights/stories/chennai-express-a-decade-of-ageing-well.html</link>
<description><![CDATA[ Rohit Shetty\'s 2013 SRK-Deepika starrer Chennai Express ranks no. 2 on the list of the top current or potential Bollywood franchises. An analysis on why the film has aged so well ]]></description>
<pubDate>Mon, 12 Feb 2024 21:29:54 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/chennai-express-a-decade-of-ageing-well.html</guid>
</item>
<item>
<title>The India Box Office Report: January 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-january-2024.html</link>
<description><![CDATA[ January 2024 was a respectable month at the India Box Office, with total collections of ₹940 Cr, as three films, i.e., Fighter, Hanu-Man, and Guntur Kaaram, crossed the ₹100 Cr-mark individually ]]></description>
<pubDate>Fri, 16 Feb 2024 14:55:30 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-january-2024.html</guid>
</item>
<item>
<title>Embracing the dark: Untapped potential of horror in Hindi cinema</title>
<link>https://www.ormaxmedia.com/insights/stories/embracing-the-dark-untapped-potential-of-horror-in-hindi-cinema.html</link>
<description><![CDATA[ Despite several indicators of box office potential, horror films have been marginalised in Hindi cinema in recent years. This analysis looks at the untapped potential of horror genre in Hindi cinema ]]></description>
<pubDate>Mon, 04 Mar 2024 16:17:38 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/embracing-the-dark-untapped-potential-of-horror-in-hindi-cinema.html</guid>
</item>
<item>
<title>The India Box Office Report: February 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-february-2024.html</link>
<description><![CDATA[ February 2024 was a modest grosser for the Indian film industry, with collections of only ₹625 Cr. However, Malayalam cinema, led by Manjummel Boys, had its best-ever month at the box office ]]></description>
<pubDate>Sat, 16 Mar 2024 12:59:02 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-february-2024.html</guid>
</item>
<item>
<title>678 million sports audiences in India... Game on!</title>
<link>https://www.ormaxmedia.com/insights/stories/678-million-sports-audiences-in-india-game-on.html</link>
<description><![CDATA[ The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India ]]></description>
<pubDate>Wed, 20 Mar 2024 19:58:24 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/678-million-sports-audiences-in-india-game-on.html</guid>
</item>
<item>
<title>The golden triangle: Decoding Young Adult content on OTT</title>
<link>https://www.ormaxmedia.com/insights/stories/the-golden-triangle-decoding-young-adult-content-on-ott.html</link>
<description><![CDATA[ An analysis of Hindi fiction shows on streaming platforms, belonging to the Young Adult genre, reveals their three unique benefits, and deep-dives into how these benefits can be leveraged ]]></description>
<pubDate>Thu, 04 Apr 2024 21:13:32 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-golden-triangle-decoding-young-adult-content-on-ott.html</guid>
</item>
<item>
<title>Product-market fit: The Shark Tank India success story</title>
<link>https://www.ormaxmedia.com/insights/stories/product-market-fit-the-shark-tank-india-success-story.html</link>
<description><![CDATA[ Shark Tank India completed a successful season, becoming the most-watched Hindi non-fiction show on SVOD of all-time. Here\'s an analysis on key factors that enabled its success ]]></description>
<pubDate>Tue, 09 Apr 2024 16:09:39 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/product-market-fit-the-shark-tank-india-success-story.html</guid>
</item>
<item>
<title>The India Box Office Report: March 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-march-2024.html</link>
<description><![CDATA[ March was a good month for the Indian film industry, with collections of ₹971 Cr. Malayalam cinema continues its strong run, with Aadujeevitham - The Goat Life joining the list of successful films ]]></description>
<pubDate>Thu, 18 Apr 2024 22:23:31 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-march-2024.html</guid>
</item>
<item>
<title>Level playing field?</title>
<link>https://www.ormaxmedia.com/insights/stories/level-playing-field.html</link>
<description><![CDATA[ As per The Ormax Sports Audience Report: 2024, female sportspersons hold only 4% popularity share among sports audience in India. Is this extreme skew India-specific, or is the nature of sport itself? ]]></description>
<pubDate>Mon, 22 Apr 2024 19:44:08 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/level-playing-field.html</guid>
</item>
<item>
<title>Sizing the cinema: India\'s theatre-going population in numbers</title>
<link>https://www.ormaxmedia.com/insights/stories/sizing-the-cinema-indias-theatre-going-population-in-numbers.html</link>
<description><![CDATA[ According to our new report Sizing The Cinema: 2024, India\'s theatre-going population has witnessed 29% growth over the last year, and now stands at 157.4 Mn (15.7 Cr) audiences ]]></description>
<pubDate>Tue, 23 Apr 2024 13:59:29 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/sizing-the-cinema-indias-theatre-going-population-in-numbers.html</guid>
</item>
<item>
<title>Breaking barriers: Hindi GEC women are no longer housewives!</title>
<link>https://www.ormaxmedia.com/insights/stories/breaking-barriers-hindi-gec-women-are-no-longer-housewives.html</link>
<description><![CDATA[ A staggering 80% popularity share of Hindi GEC female characters is now held by working women, up from less than 20% till 2020. Here\'s an analysis of this radical and progressive shift ]]></description>
<pubDate>Mon, 29 Apr 2024 21:56:22 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/breaking-barriers-hindi-gec-women-are-no-longer-housewives.html</guid>
</item>
<item>
<title>Back to the past: Unpacking nostalgia\'s impact on content consumption</title>
<link>https://www.ormaxmedia.com/insights/stories/back-to-the-past-unpacking-nostalgias-impact-on-content-consumption.html</link>
<description><![CDATA[ An analysis of content that is associated with nostalgia reveals the unique benefits offered, and delves into why nostalgia has a positive influence on content engagement ]]></description>
<pubDate>Wed, 08 May 2024 09:47:44 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/back-to-the-past-unpacking-nostalgias-impact-on-content-consumption.html</guid>
</item>
<item>
<title>The India Box Office Report: April 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-april-2024.html</link>
<description><![CDATA[ April 2024 was a sub-par month at the India box office, grossing less than ₹500 Cr. However, for the first time in Indian cinema\'s history, Malayalam emerged as the top-grossing language of the month ]]></description>
<pubDate>Fri, 17 May 2024 17:21:21 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-april-2024.html</guid>
</item>
<item>
<title>Linear television: Is it future-proof?</title>
<link>https://www.ormaxmedia.com/insights/stories/linear-television-is-it-future-proof.html</link>
<description><![CDATA[ Using Ormax Media\'s Seven Needs Model for the linear television category, the author attempts to ascertain if the medium can stay afloat amidst the growth of digital content ]]></description>
<pubDate>Sun, 26 May 2024 22:27:27 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/linear-television-is-it-future-proof.html</guid>
</item>
<item>
<title>Bundy to Burari: Adapting true crime documentaries to the Indian context</title>
<link>https://www.ormaxmedia.com/insights/stories/bundy-to-burari-adapting-true-crime-documentaries-to-the-indian-context.html</link>
<description><![CDATA[ An analysis of successful documentaries on streaming platforms in India, and an understanding of the historical context in which they are consumed, sheds light on unique audience expectations ]]></description>
<pubDate>Fri, 31 May 2024 14:14:12 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/bundy-to-burari-adapting-true-crime-documentaries-to-the-indian-context.html</guid>
</item>
<item>
<title>Nepotism: Bollywood\'s new marketing challenge?</title>
<link>https://www.ormaxmedia.com/insights/stories/nepotism-bollywoods-new-marketing-challenge.html</link>
<description><![CDATA[ A section of our latest report, The Bollywood Image Report 2024, captures perceptions regarding nepotism in Bollywood among regular Hindi film audience, and identifies a new marketing challenge ]]></description>
<pubDate>Thu, 06 Jun 2024 15:53:10 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/nepotism-bollywoods-new-marketing-challenge.html</guid>
</item>
<item>
<title>Is cinema-going a \'habit\' in India?</title>
<link>https://www.ormaxmedia.com/insights/stories/is-cinema-going-a-habit-in-india.html</link>
<description><![CDATA[ While box office data is plentiful, there is limited understanding of cinema-going as an activity in India. This analysis, using data from Sizing The Cinema: 2024, dives deeper into this aspect ]]></description>
<pubDate>Mon, 10 Jun 2024 19:00:37 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/is-cinema-going-a-habit-in-india.html</guid>
</item>
<item>
<title>The India Box Office Report: May 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-may-2024.html</link>
<description><![CDATA[ May 2024 was a moderate month at the India box office, with gross collections of ₹708 Cr. Malayalam films managed to surpass the collections of Hindi films for the second consecutive month ]]></description>
<pubDate>Sun, 16 Jun 2024 14:36:04 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-may-2024.html</guid>
</item>
<item>
<title>The Bollywood Accompaniment Report 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-bollywood-accompaniment-report-2024.html</link>
<description><![CDATA[ A new report on the accompaniment behavior of Hindi theatrical audience gives an insight into theatrical viewing patterns in the post-pandemic era ]]></description>
<pubDate>Tue, 18 Jun 2024 19:50:27 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-bollywood-accompaniment-report-2024.html</guid>
</item>
<item>
<title>Pride or Prejudice?</title>
<link>https://www.ormaxmedia.com/insights/stories/pride-or-prejudice.html</link>
<description><![CDATA[ On the occasion of Pride Month 2024, this analysis examines the extent and nature of LGBTQIA+ representation in top-rated streaming content in India over the last six years ]]></description>
<pubDate>Wed, 26 Jun 2024 21:02:17 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/pride-or-prejudice.html</guid>
</item>
<item>
<title>Decoding Baipan Bhari Deva\'s success</title>
<link>https://www.ormaxmedia.com/insights/stories/decoding-baipan-bhari-devas-success.html</link>
<description><![CDATA[ On the first anniversary of the blockbuster Marathi film, Baipan Bhari Deva, the authors explore key factors that drove its box office success ]]></description>
<pubDate>Sat, 29 Jun 2024 13:10:50 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/decoding-baipan-bhari-devas-success.html</guid>
</item>
<item>
<title>Case study: The impact of organic film marketing</title>
<link>https://www.ormaxmedia.com/insights/stories/case-study-the-impact-of-organic-film-marketing.html</link>
<description><![CDATA[ The strong box office opening of the Hindi version of Kalki 2898 AD can be attributed to organic audience pull even before its trailer was released, this analysis based on Ormax Cinematix reveals ]]></description>
<pubDate>Mon, 01 Jul 2024 22:35:05 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/case-study-the-impact-of-organic-film-marketing.html</guid>
</item>
<item>
<title>Synopsis Testing: Early content selection decisions using audience feedback</title>
<link>https://www.ormaxmedia.com/insights/stories/synopsis-testing-early-content-selection-decisions-using-audience-feedback.html</link>
<description><![CDATA[ This product update explains the three stages of Content Testing in Ormax Media\'s work, i.e., Synopsis, Screenplay &amp; Video, and the underlying benefits of testing at the synopsis stage in particular ]]></description>
<pubDate>Tue, 09 Jul 2024 18:57:31 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/synopsis-testing-early-content-selection-decisions-using-audience-feedback.html</guid>
</item>
<item>
<title>Threat from the South: Bollywood\'s story problem</title>
<link>https://www.ormaxmedia.com/insights/stories/threat-from-the-south-bollywoods-story-problem.html</link>
<description><![CDATA[ A section of The Bollywood Image Report 2024 captures audience perceptions regarding Hindi vs. South films, identifying a key challenge Bollywood faces in post-pandemic times ]]></description>
<pubDate>Fri, 12 Jul 2024 16:30:24 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/threat-from-the-south-bollywoods-story-problem.html</guid>
</item>
<item>
<title>The India Box Office Report: Jan-Jun 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-jan-jun-2024.html</link>
<description><![CDATA[ The first half of 2024 closes at just above the ₹5,000 Cr gross mark at the India box office, with Kalki 2898 AD leading the way as the top film of the year by a wide margin ]]></description>
<pubDate>Sat, 13 Jul 2024 14:26:18 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-jan-jun-2024.html</guid>
</item>
<item>
<title>Stream Time: The best of 2024 so far</title>
<link>https://www.ormaxmedia.com/insights/stories/stream-time-the-best-of-2024-so-far.html</link>
<description><![CDATA[ Our mid-year report looks at the top original series and films on streaming platforms in India over the period of Jan-Jun 2024 ]]></description>
<pubDate>Wed, 17 Jul 2024 21:43:48 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/stream-time-the-best-of-2024-so-far.html</guid>
</item>
<item>
<title>Product Launch: Ormax Star Image Pulse</title>
<link>https://www.ormaxmedia.com/insights/stories/product-launch-ormax-star-image-pulse.html</link>
<description><![CDATA[ Ormax Media forays into celebrity image consulting with the launch of Ormax Star Image Pulse. Know more about the tool here. ]]></description>
<pubDate>Wed, 24 Jul 2024 11:46:31 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/product-launch-ormax-star-image-pulse.html</guid>
</item>
<item>
<title>A dream year: The meteoric rise of Malayalam cinema</title>
<link>https://www.ormaxmedia.com/insights/stories/a-dream-year-the-meteoric-rise-of-malayalam-cinema.html</link>
<description><![CDATA[ In just the first six months of 2024, Malayalam cinema has managed to surpass its total collections for the entire year of 2023. The authors explore various reasons for this dramatic growth ]]></description>
<pubDate>Sat, 27 Jul 2024 19:07:48 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/a-dream-year-the-meteoric-rise-of-malayalam-cinema.html</guid>
</item>
<item>
<title>Certificate Program in Indian Media Business</title>
<link>https://www.ormaxmedia.com/insights/stories/certificate-program-in-indian-media-business.html</link>
<description><![CDATA[ Our new learning initiative will enable more informed decision-making related to career choices in media &amp; entertainment ]]></description>
<pubDate>Tue, 30 Jul 2024 20:12:49 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/certificate-program-in-indian-media-business.html</guid>
</item>
<item>
<title>The India Box Office Report: July 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-july-2024.html</link>
<description><![CDATA[ July 2024 was a modest grosser for the Indian film industry, with collections of only ₹593 Cr. Only four films released in the month managed to gross more than ₹50 Cr ]]></description>
<pubDate>Sun, 18 Aug 2024 04:42:22 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-july-2024.html</guid>
</item>
<item>
<title>A rise in AVOD audience fuels India’s OTT growth</title>
<link>https://www.ormaxmedia.com/insights/stories/a-rise-in-avod-audience-fuels-indias-ott-growth.html</link>
<description><![CDATA[ The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 547.3 Million users, i.e., 13.8% growth vis-a-vis 2023 ]]></description>
<pubDate>Wed, 21 Aug 2024 16:57:11 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/a-rise-in-avod-audience-fuels-indias-ott-growth.html</guid>
</item>
<item>
<title>Content Testing: Frequently Asked Questions</title>
<link>https://www.ormaxmedia.com/insights/stories/content-testing-frequently-asked-questions.html</link>
<description><![CDATA[ In this explainer series, we answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains ]]></description>
<pubDate>Thu, 05 Sep 2024 14:51:56 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/content-testing-frequently-asked-questions.html</guid>
</item>
<item>
<title>Streaming in turbulent waters</title>
<link>https://www.ormaxmedia.com/insights/stories/streaming-in-turbulent-waters.html</link>
<description><![CDATA[ SVOD audience base and paid subscriptions in India have stagnated in 2024, even as AVOD user base continues to expand. What has caused this slowdown? How can pay platforms navigate this phase? ]]></description>
<pubDate>Sat, 07 Sep 2024 09:55:49 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/streaming-in-turbulent-waters.html</guid>
</item>
<item>
<title>The India Box Office Report: August 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-august-2024.html</link>
<description><![CDATA[ Stree 2’s exceptional performance makes August the best month at the Indian box office in 2024. The film is projected to overtake Jawan as the highest-grossing Hindi language film of all time ]]></description>
<pubDate>Sun, 15 Sep 2024 16:13:06 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-august-2024.html</guid>
</item>
<item>
<title>Cinema Day: The ticket trick?</title>
<link>https://www.ormaxmedia.com/insights/stories/cinema-day-the-ticket-trick.html</link>
<description><![CDATA[ Capping ticket prices at ₹99 on Cinema Day has resulted in a three to four fold increase in footfalls. But can such occasions create a sustained habit for cinema viewing? ]]></description>
<pubDate>Fri, 20 Sep 2024 09:00:30 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/cinema-day-the-ticket-trick.html</guid>
</item>
<item>
<title>Content Testing Impact: Case Study - Mulk (2018)</title>
<link>https://www.ormaxmedia.com/insights/stories/content-testing-impact-case-study-mulk-2018.html</link>
<description><![CDATA[ How a bold change, based on audience feedback from the test screenings of the 2018 Hindi film Mulk, helped the makers take a more compelling product to the market ]]></description>
<pubDate>Wed, 25 Sep 2024 13:44:54 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/content-testing-impact-case-study-mulk-2018.html</guid>
</item>
<item>
<title>Content Testing: Frequently Asked Questions - Part 2</title>
<link>https://www.ormaxmedia.com/insights/stories/content-testing-frequently-asked-questions-part-2.html</link>
<description><![CDATA[ In the second edition of this explainer series, we continue to answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains ]]></description>
<pubDate>Sat, 05 Oct 2024 17:56:43 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/content-testing-frequently-asked-questions-part-2.html</guid>
</item>
<item>
<title>Potency: The monetisation metric that matters</title>
<link>https://www.ormaxmedia.com/insights/stories/potency-the-monetisation-metric-that-matters.html</link>
<description><![CDATA[ Potency is a measure of the efficacy of a show/ film to drive new subscriptions/ renewals for an OTT platform. Here\'s an analysis of trends on this parameter from Ormax Stream Track ]]></description>
<pubDate>Fri, 11 Oct 2024 13:33:29 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/potency-the-monetisation-metric-that-matters.html</guid>
</item>
<item>
<title>The India Box Office Report: September 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-september-2024.html</link>
<description><![CDATA[ September 2024 marked a good month at the India Box Office with ₹1,066 Cr in gross collections, driven largely by Devara Part - 1 and The Greatest Of All Time ]]></description>
<pubDate>Fri, 18 Oct 2024 16:46:30 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-september-2024.html</guid>
</item>
<item>
<title>Diwali franchise face-off: The audience split</title>
<link>https://www.ormaxmedia.com/insights/stories/diwali-franchise-face-off-the-audience-split.html</link>
<description><![CDATA[ Audience data suggests there\'s little to choose between the two big releases this Diwali, Bhool Bhulaiyaa 3 &amp; Singham Again. Distribution will play a key role in determining how big they open ]]></description>
<pubDate>Fri, 25 Oct 2024 12:44:24 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/diwali-franchise-face-off-the-audience-split.html</guid>
</item>
<item>
<title>Breaking the blockbuster mould</title>
<link>https://www.ormaxmedia.com/insights/stories/breaking-the-blockbuster-mould.html</link>
<description><![CDATA[ The success of Stree 2 challenges the assumption that post-pandemic Bollywood blockbusters must be high on action, scale, and machismo ]]></description>
<pubDate>Sat, 02 Nov 2024 22:57:23 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/breaking-the-blockbuster-mould.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (October 2024)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-october-2024.html</link>
<description><![CDATA[ Our new monthly blog will summarise Ormax Cinematix\'s box office forecasts (FBO) for all major releases of the month and their actual box-office openings ]]></description>
<pubDate>Fri, 08 Nov 2024 08:53:59 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-october-2024.html</guid>
</item>
<item>
<title>Case Study: Effective introduction of a new genre</title>
<link>https://www.ormaxmedia.com/insights/stories/case-study-effective-introduction-of-a-new-genre.html</link>
<description><![CDATA[ An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran\'s marketing campaign helped the film open very well, by effectively introducing a new genre to audiences ]]></description>
<pubDate>Mon, 11 Nov 2024 16:45:50 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/case-study-effective-introduction-of-a-new-genre.html</guid>
</item>
<item>
<title>The insider bias</title>
<link>https://www.ormaxmedia.com/insights/stories/the-insider-bias.html</link>
<description><![CDATA[ There\'s been a spree of documentaries based on film personalities and the film industry in the Indian streaming landscape in recent times. Does such content resonate with the audiences? ]]></description>
<pubDate>Fri, 15 Nov 2024 12:27:53 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-insider-bias.html</guid>
</item>
<item>
<title>The India Box Office Report: October 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-october-2024.html</link>
<description><![CDATA[ Led by Tamil films Amaran and Vettaiyan, October 2024 marked another good month at the India Box Office, with gross collections of ₹994 Cr ]]></description>
<pubDate>Sat, 16 Nov 2024 15:33:17 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-october-2024.html</guid>
</item>
<item>
<title>Content Testing: Frequently Asked Questions - Part 3</title>
<link>https://www.ormaxmedia.com/insights/stories/content-testing-frequently-asked-questions-part-3.html</link>
<description><![CDATA[ In the third and final edition of this explainer series, we continue to answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains ]]></description>
<pubDate>Sat, 26 Oct 2024 20:58:49 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/content-testing-frequently-asked-questions-part-3.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (November 2024)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-november-2024.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major November 2024 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Tue, 03 Dec 2024 13:15:30 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-november-2024.html</guid>
</item>
<item>
<title>The India Box Office Report: November 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-november-2024.html</link>
<description><![CDATA[ November 2024 was a steady month at the India Box Office with ₹914 Cr in gross collections, driven largely by the Hindi Diwali releases, Bhool Bhulaiyaa 3 &amp; Singham Again ]]></description>
<pubDate>Sat, 14 Dec 2024 14:19:57 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-november-2024.html</guid>
</item>
<item>
<title>OWomaniya! 2024: Quantifying gender diversity in Indian entertainment</title>
<link>https://www.ormaxmedia.com/insights/stories/owomaniya-2024-quantifying-gender-diversity-in-indian-entertainment.html</link>
<description><![CDATA[ The fourth edition of the OWomaniya! report by Ormax Media &amp; Film Companion Studios, presented by Amazon Prime, reveals glaring statistics on gender disparity in the Indian entertainment industry ]]></description>
<pubDate>Mon, 23 Dec 2024 07:57:43 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/owomaniya-2024-quantifying-gender-diversity-in-indian-entertainment.html</guid>
</item>
<item>
<title>Emerging OTT trend: From isolation to inclusion</title>
<link>https://www.ormaxmedia.com/insights/stories/emerging-ott-trend-from-isolation-to-inclusion.html</link>
<description><![CDATA[ Data from The Ormax SVOD Audience Report: 2024 suggests that there\'s a gradual but definitive shift from solo viewing to co-viewing of streaming content among pay audiences in India ]]></description>
<pubDate>Tue, 31 Dec 2024 14:47:33 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/emerging-ott-trend-from-isolation-to-inclusion.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (December 2024)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-december-2024.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major December 2024 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Fri, 03 Jan 2025 12:42:21 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-december-2024.html</guid>
</item>
<item>
<title>Product overview: Ormax Title Testing</title>
<link>https://www.ormaxmedia.com/insights/stories/product-overview-ormax-title-testing.html</link>
<description><![CDATA[ Know more about Ormax Media\'s title evaluation tool for theatrical, streaming &amp; television properties ]]></description>
<pubDate>Mon, 06 Jan 2025 17:32:10 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/product-overview-ormax-title-testing.html</guid>
</item>
<item>
<title>The Ormax Box Office 2024 Report</title>
<link>https://www.ormaxmedia.com/insights/stories/the-ormax-box-office-2024-report.html</link>
<description><![CDATA[ Despite 13% decline in Hindi box office, the total annual gross box office in the India market stood at ₹11,833 Cr, making 2024 the second-best year of all time, 3% behind 2023 ]]></description>
<pubDate>Sat, 11 Jan 2025 12:07:14 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-ormax-box-office-2024-report.html</guid>
</item>
<item>
<title>Product launch: Ormax Stream Track (AVOD)</title>
<link>https://www.ormaxmedia.com/insights/stories/product-launch-ormax-stream-track-avod.html</link>
<description><![CDATA[ To cater to AVOD originals in particular, Ormax Stream Track now has a dedicated AVOD-only version. Read more about it here ]]></description>
<pubDate>Mon, 13 Jan 2025 15:44:45 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/product-launch-ormax-stream-track-avod.html</guid>
</item>
<item>
<title>Most popular Hindi songs &amp; soundtracks of 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/most-popular-hindi-songs-and-soundtracks-of-2024.html</link>
<description><![CDATA[ Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here\'s the list of the Top 20 songs and Top 10 soundtracks of 2024 ]]></description>
<pubDate>Sat, 18 Jan 2025 18:05:56 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/most-popular-hindi-songs-and-soundtracks-of-2024.html</guid>
</item>
<item>
<title>Streaming originals in India: The 2024 story</title>
<link>https://www.ormaxmedia.com/insights/stories/streaming-originals-in-india-the-2024-story.html</link>
<description><![CDATA[ Which  web-series &amp; OTT films were the most-watched in India in 2024? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers ]]></description>
<pubDate>Tue, 21 Jan 2025 14:43:15 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/streaming-originals-in-india-the-2024-story.html</guid>
</item>
<item>
<title>Supply trends: Indian streaming originals in 2024</title>
<link>https://www.ormaxmedia.com/insights/stories/supply-trends-indian-streaming-originals-in-2024.html</link>
<description><![CDATA[ 2024 saw an 18% drop in the number of streaming originals launched across major OTT platforms in India. This year-end analysis looks at language, platform, and format trends ]]></description>
<pubDate>Sat, 25 Jan 2025 20:18:14 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/supply-trends-indian-streaming-originals-in-2024.html</guid>
</item>
<item>
<title>Godzilla x Kong: Monsterverse\'s growing impact in India</title>
<link>https://www.ormaxmedia.com/insights/stories/godzilla-x-kong-monsterverses-growing-impact-in-india.html</link>
<description><![CDATA[ The Monsterverse franchise, headlined by the creatures Godzilla &amp; King Kong, has seen significant growth in India in recent years. This analysis decodes the escalating appeal of the franchise in India ]]></description>
<pubDate>Mon, 27 Jan 2025 13:39:32 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/godzilla-x-kong-monsterverses-growing-impact-in-india.html</guid>
</item>
<item>
<title>The great Indian box office divide</title>
<link>https://www.ormaxmedia.com/insights/stories/the-great-indian-box-office-divide.html</link>
<description><![CDATA[ The growing chasm between big-ticket, event films driven by scale, franchise or spectacle, and smaller, story-led films, is the new normal at the Indian box office ]]></description>
<pubDate>Thu, 30 Jan 2025 22:38:42 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-great-indian-box-office-divide.html</guid>
</item>
<item>
<title>Sankranthiki Vasthunam: A genre-defying blockbuster</title>
<link>https://www.ormaxmedia.com/insights/stories/sankranthiki-vasthunam-a-genre-defying-blockbuster.html</link>
<description><![CDATA[ In the era of action blockbusters, family comedy Sankranthiki Vasthunam has emerged as the biggest Sankranthi grosser at the Telugu box office post the pandemic. A deep-dive into the film\'s success ]]></description>
<pubDate>Mon, 03 Feb 2025 17:57:02 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/sankranthiki-vasthunam-a-genre-defying-blockbuster.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (January 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-january-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major January 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Wed, 05 Feb 2025 13:25:00 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-january-2025.html</guid>
</item>
<item>
<title>Certificate Program in Indian Media Business</title>
<link>https://www.ormaxmedia.com/insights/stories/certificate-program-in-indian-media-business-1.html</link>
<description><![CDATA[ All the details - curriculum, schedule, faculty, course fee, and more - about our Certificate Program in Indian Media Business, which will be conducted from Feb 22 to Mar 15, 2025 ]]></description>
<pubDate>Mon, 10 Feb 2025 12:45:10 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/certificate-program-in-indian-media-business-1.html</guid>
</item>
<item>
<title>Brand Lift measurement tool: Ormax Mpact</title>
<link>https://www.ormaxmedia.com/insights/stories/brand-lift-measurement-tool-ormax-mpact.html</link>
<description><![CDATA[ An overview of Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and advertisers evaluate the impact of their media campaigns, collaborations, and innovations ]]></description>
<pubDate>Thu, 13 Feb 2025 12:57:23 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/brand-lift-measurement-tool-ormax-mpact.html</guid>
</item>
<item>
<title>The India Box Office Report: January 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-january-2025.html</link>
<description><![CDATA[ Driven by festival releases in Telugu language, 2025 started on a strong note, with gross box office of more than ₹1,000 Cr ]]></description>
<pubDate>Sat, 15 Feb 2025 16:00:33 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-january-2025.html</guid>
</item>
<item>
<title>Now streaming, at an app near you</title>
<link>https://www.ormaxmedia.com/insights/stories/now-streaming-at-an-app-near-you-1.html</link>
<description><![CDATA[ An analysis of the streaming rights for India’s top theatrical films released between 2022 and 2024 reveals a duopolistic landscape with significant implications for the Indian theatrical industry ]]></description>
<pubDate>Thu, 20 Feb 2025 21:46:05 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/now-streaming-at-an-app-near-you-1.html</guid>
</item>
<item>
<title>Ormax Mpact case study: Bandhan Mutual Fund on India Today TV</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-mpact-case-study-bandhan-mutual-fund-on-india-today-tv.html</link>
<description><![CDATA[ This case study, based on the integration executed by Bandhan Mutual Fund on English news channel India Today, showcases our Brand Lift measurement tool Ormax Mpact ]]></description>
<pubDate>Thu, 27 Feb 2025 19:30:21 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-mpact-case-study-bandhan-mutual-fund-on-india-today-tv.html</guid>
</item>
<item>
<title>Hathi Ram Chaudhary: Integrity in action</title>
<link>https://www.ormaxmedia.com/insights/stories/hathi-ram-chaudhary-integrity-in-action.html</link>
<description><![CDATA[ A character analysis of Hathi Ram Chaudhary (Paatal Lok) elucidates why he stands out as a unique protagonist in the crowded thriller genre on Indian streaming ]]></description>
<pubDate>Tue, 04 Mar 2025 14:39:44 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/hathi-ram-chaudhary-integrity-in-action.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (February 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-february-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major February 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Thu, 06 Mar 2025 11:54:02 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-february-2025.html</guid>
</item>
<item>
<title>The India Box Office Report: February 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-february-2025.html</link>
<description><![CDATA[ February 2025 emerged as a strong month at the Indian box office, grossing ₹1,245 Cr, with Chhaava alone contributing more than 50% of the amount ]]></description>
<pubDate>Sun, 16 Mar 2025 12:38:05 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-february-2025.html</guid>
</item>
<item>
<title>Ormax Mpact case study: Mountain Dew ft. Salman Khan &amp; Hrithik Roshan</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-mpact-case-study-mountain-dew-ft-salman-khan-and-hrithik-roshan.html</link>
<description><![CDATA[ This case study, for the new Mountain Dew commercial launched during ICC Champions Trophy 2025, showcases our Brand Lift measurement tool Ormax Mpact ]]></description>
<pubDate>Tue, 18 Mar 2025 14:39:05 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-mpact-case-study-mountain-dew-ft-salman-khan-and-hrithik-roshan.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (March 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-march-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major March 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Sun, 06 Apr 2025 11:03:41 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-march-2025.html</guid>
</item>
<item>
<title>Box office trend: The rise of regional pride</title>
<link>https://www.ormaxmedia.com/insights/stories/box-office-trend-the-rise-of-regional-pride.html</link>
<description><![CDATA[ The success of Chhaava reaffirms the growing trend of films rooted in regional pride performing well at the box office. But is this potential limited to stories from the state of Maharashtra alone? ]]></description>
<pubDate>Tue, 08 Apr 2025 16:09:40 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/box-office-trend-the-rise-of-regional-pride.html</guid>
</item>
<item>
<title>Hollywood in India: The decline in numbers</title>
<link>https://www.ormaxmedia.com/insights/stories/hollywood-in-india-the-decline-in-numbers.html</link>
<description><![CDATA[ An analysis of Hollywood\'s fluctuating fortunes at the Indian box office, before and after the pandemic ]]></description>
<pubDate>Tue, 15 Apr 2025 16:32:08 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/hollywood-in-india-the-decline-in-numbers.html</guid>
</item>
<item>
<title>The India Box Office Report: March 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-march-2025.html</link>
<description><![CDATA[ March 2025 was a low-key month at the India Box Office, recording only ₹585 Cr in gross collections, led by L2E Empuraan &amp; Sikandar ]]></description>
<pubDate>Sat, 19 Apr 2025 14:34:02 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-march-2025.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (April 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-april-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major April 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Thu, 01 May 2025 20:06:12 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-april-2025.html</guid>
</item>
<item>
<title>Ormax Mpact case study: Realme Hip Hop India 2 on Amazon MX Player</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-mpact-case-study-realme-hip-hop-india-2-on-amazon-mx-player.html</link>
<description><![CDATA[ Did brand Realme benefit from its sponsorship of Hip Hop India 2 on Amazon MX Player? Read this Ormax Mpact case study to find out ]]></description>
<pubDate>Tue, 06 May 2025 10:28:22 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-mpact-case-study-realme-hip-hop-india-2-on-amazon-mx-player.html</guid>
</item>
<item>
<title>Salman Khan at the box office: 2010-2025 in numbers</title>
<link>https://www.ormaxmedia.com/insights/stories/salman-khan-at-the-box-office-2010-2025-in-numbers.html</link>
<description><![CDATA[ An analysis of Salman Khan\'s career from Dabangg to Sikandar, based on box office and proprietary Ormax data ]]></description>
<pubDate>Thu, 08 May 2025 17:45:49 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/salman-khan-at-the-box-office-2010-2025-in-numbers.html</guid>
</item>
<item>
<title>The India Box Office Report: April 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-april-2025.html</link>
<description><![CDATA[ April 2025 was a steady month at the India Box Office, recording ₹825 Cr in gross collections, with four films grossing over ₹100 Cr ]]></description>
<pubDate>Sat, 17 May 2025 20:06:49 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-april-2025.html</guid>
</item>
<item>
<title>OTT window: An overrated obstacle?</title>
<link>https://www.ormaxmedia.com/insights/stories/ott-window-an-overrated-obstacle.html</link>
<description><![CDATA[ An analysis on whether the eight-week gap between theatrical to OTT release of Hindi films is damaging the box office prospects of new Hindi films ]]></description>
<pubDate>Thu, 22 May 2025 13:50:03 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ott-window-an-overrated-obstacle.html</guid>
</item>
<item>
<title>Not just nostalgia: Why legacy characters are dominating HGECs</title>
<link>https://www.ormaxmedia.com/insights/stories/not-just-nostalgia-why-legacy-characters-are-dominating-hgecs.html</link>
<description><![CDATA[ Despite not featuring in the show since 2017, Daya (Taarak Mehta Ka Ooltah Chashmah) continues to enjoy immense popularity among Hindi GEC audiences. Her enduring success highlights a category trend ]]></description>
<pubDate>Mon, 02 Jun 2025 16:52:23 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/not-just-nostalgia-why-legacy-characters-are-dominating-hgecs.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (May 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-may-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major May 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Thu, 05 Jun 2025 11:52:12 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-may-2025.html</guid>
</item>
<item>
<title>The India Box Office Report: May 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-may-2025.html</link>
<description><![CDATA[ May 2025 turned out to be a strong month at the India Box Office, recording ₹1,136 Cr in gross collections, driven by Raid 2 and Mission: Impossible - The Final Reckoning ]]></description>
<pubDate>Sat, 14 Jun 2025 10:16:05 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-may-2025.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (June 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-june-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major June 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Thu, 03 Jul 2025 13:29:27 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-june-2025.html</guid>
</item>
<item>
<title>Criminal Justice: Cutting through the ACT clutter</title>
<link>https://www.ormaxmedia.com/insights/stories/criminal-justice-cutting-through-the-act-clutter.html</link>
<description><![CDATA[ An analysis of key factors that have contributed to the success of the Criminal Justice franchise in the over-saturated ACT (Action Crime Thriller) genre ]]></description>
<pubDate>Sat, 05 Jul 2025 11:34:36 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/criminal-justice-cutting-through-the-act-clutter.html</guid>
</item>
<item>
<title>Metro myopia: The blind spot in Hindi OTT storytelling</title>
<link>https://www.ormaxmedia.com/insights/stories/metro-myopia-the-blind-spot-in-hindi-ott-storytelling.html</link>
<description><![CDATA[ Hindi OTT fiction space is saturated with metro-based stories, but this analysis based on Ormax Power Rating (OPR) reveals that non-metro and rural settings resonate more deeply with audiences ]]></description>
<pubDate>Tue, 15 Jul 2025 09:52:01 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/metro-myopia-the-blind-spot-in-hindi-ott-storytelling.html</guid>
</item>
<item>
<title>Top 50 streaming originals in India: Jan-Jun 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/top-50-streaming-originals-in-india-jan-jun-2025.html</link>
<description><![CDATA[ Our mid-year report looks at the most-watched original series and films on streaming platforms in India in the first half of 2025 ]]></description>
<pubDate>Thu, 17 Jul 2025 10:37:45 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/top-50-streaming-originals-in-india-jan-jun-2025.html</guid>
</item>
<item>
<title>The India Box Office Report: Jan-Jun 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-jan-jun-2025.html</link>
<description><![CDATA[ The first half of 2025 grossed a healthy ₹5,723 Cr (14% higher than 2024) at the India box office, with 17 films crossing the ₹100 Cr mark, compared to just 10 in Jan-Jun 2024 ]]></description>
<pubDate>Sat, 19 Jul 2025 11:59:14 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-jan-jun-2025.html</guid>
</item>
<item>
<title>No man\'s land: The identity crisis of direct-to-OTT films</title>
<link>https://www.ormaxmedia.com/insights/stories/no-mans-land-the-identity-crisis-of-direct-to-ott-films.html</link>
<description><![CDATA[ This analysis, based on Ormax viewership estimates and Ormax Stream Track data, reveals how the direct-to-OTT film format faces a significant marketing challenge, which limits its ROI ]]></description>
<pubDate>Wed, 30 Jul 2025 14:36:32 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/no-mans-land-the-identity-crisis-of-direct-to-ott-films.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (July 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-july-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major July 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Wed, 06 Aug 2025 00:45:49 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-july-2025.html</guid>
</item>
<item>
<title>Product launch: Ormax Sports Track</title>
<link>https://www.ormaxmedia.com/insights/stories/product-launch-ormax-sports-track.html</link>
<description><![CDATA[ Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience ]]></description>
<pubDate>Tue, 12 Aug 2025 12:41:48 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/product-launch-ormax-sports-track.html</guid>
</item>
<item>
<title>The India Box Office Report: July 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-july-2025.html</link>
<description><![CDATA[ Driven by Saiyaara and Mahavatar Narsimha, July emerges as the highest-grossing box office month of 2025 in India, with ₹1,430 Cr in gross collections ]]></description>
<pubDate>Sat, 16 Aug 2025 13:12:32 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-july-2025.html</guid>
</item>
<item>
<title>Saiyaara: Generational pull or gender push?</title>
<link>https://www.ormaxmedia.com/insights/stories/saiyaara-generational-pull-or-gender-push.html</link>
<description><![CDATA[ This analysis, based on Ormax Power Rating, explores whether Saiyaara’s success was truly driven by Gen Z audiences, or if the real story lies in the film’s striking gender divide ]]></description>
<pubDate>Wed, 27 Aug 2025 17:23:58 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/saiyaara-generational-pull-or-gender-push.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (August 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-august-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major August 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Fri, 05 Sep 2025 15:58:42 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-august-2025.html</guid>
</item>
<item>
<title>Mahavatar Narsimha: Mythology wins, animation follows</title>
<link>https://www.ormaxmedia.com/insights/stories/mahavatar-narsimha-mythology-wins-animation-follows.html</link>
<description><![CDATA[ Despite the limitations of animation at the Indian box office, Mahavatar Narsimha taps into mythology, faith, and collective identity to deliver one of 2025’s biggest blockbusters ]]></description>
<pubDate>Wed, 10 Sep 2025 23:11:51 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/mahavatar-narsimha-mythology-wins-animation-follows.html</guid>
</item>
<item>
<title>The India Box Office Report: August 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-august-2025.html</link>
<description><![CDATA[ Led by Coolie, War 2 and Lokah Chapter 1: Chandra, August 2025 emerged as another good month at the India Box Office, with gross collections of ₹1,136 Cr ]]></description>
<pubDate>Thu, 18 Sep 2025 10:14:54 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-august-2025.html</guid>
</item>
<item>
<title>The Ormax OTT Audience Report: 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-ormax-ott-audience-report-2025.html</link>
<description><![CDATA[ The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 601.2 million users. The CTV universe has grown by a staggering 85% in a single year, to 129.2 million ]]></description>
<pubDate>Fri, 19 Sep 2025 18:01:06 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-ormax-ott-audience-report-2025.html</guid>
</item>
<item>
<title>Ormax Cinematix\'s FBO: Accuracy update (September 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-september-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major September 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Wed, 01 Oct 2025 10:04:19 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-september-2025.html</guid>
</item>
<item>
<title>Venn It Happens: OTT &amp; Linear TV audience intersection</title>
<link>https://www.ormaxmedia.com/insights/stories/venn-it-happens-ott-and-linear-tv-audience-intersection.html</link>
<description><![CDATA[ The first edition of our new feature Venn It Happens illustrates the intersection between OTT and Linear TV audiences in India, using data from The Ormax OTT Audience Report: 2025 ]]></description>
<pubDate>Fri, 03 Oct 2025 16:14:36 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/venn-it-happens-ott-and-linear-tv-audience-intersection.html</guid>
</item>
<item>
<title>The ₹100 Cr moment for Gujarati cinema</title>
<link>https://www.ormaxmedia.com/insights/stories/the-INR100-cr-moment-for-gujarati-cinema.html</link>
<description><![CDATA[ With a quarter still to go in 2025, Gujarati box office has surpassed the ₹100 Cr mark for the first time ever. Here\'s a deep-dive into a success story that very few saw coming ]]></description>
<pubDate>Wed, 08 Oct 2025 15:57:46 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-INR100-cr-moment-for-gujarati-cinema.html</guid>
</item>
<item>
<title>The Ba***ds Of Bollywood: Raising the marketing bar</title>
<link>https://www.ormaxmedia.com/insights/stories/the-bads-of-bollywood-raising-the-marketing-bar.html</link>
<description><![CDATA[ Ormax Stream Track data reveals that Netflix’s 2025 release The Ba***ds Of Bollywood ranks among the strongest non-franchise streaming launches post-pandemic, second only to Farzi ]]></description>
<pubDate>Tue, 14 Oct 2025 20:24:45 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-bads-of-bollywood-raising-the-marketing-bar.html</guid>
</item>
<item>
<title>The India Box Office Report: September 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-september-2025.html</link>
<description><![CDATA[ Led by They Call Him OG and Jolly LLB 3, September 2025 emerges as another good month at the India Box Office, with gross collections of ₹1,035 Cr ]]></description>
<pubDate>Thu, 16 Oct 2025 14:26:33 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-september-2025.html</guid>
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<title>India\'s CTV growth story in numbers</title>
<link>https://www.ormaxmedia.com/insights/stories/indias-ctv-growth-story-in-numbers.html</link>
<description><![CDATA[ 10 key data points from The Ormax OTT Audience Report: 2025, that showcase India\'s staggering Connected TV (CTV) growth story in numbers ]]></description>
<pubDate>Fri, 24 Oct 2025 19:13:15 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/indias-ctv-growth-story-in-numbers.html</guid>
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<title>Ormax Cinematix\'s FBO: Accuracy update (October 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-october-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major October 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Wed, 05 Nov 2025 15:05:07 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-october-2025.html</guid>
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<title>Venn It Happens: SVOD &amp; Theatrical audience intersection</title>
<link>https://www.ormaxmedia.com/insights/stories/venn-it-happens-svod-and-theatrical-audience-intersection.html</link>
<description><![CDATA[ The second edition of our new feature Venn It Happens illustrates the intersection between SVOD and Theatrical audiences in India, using data from Ormax Media\'s industry reports ]]></description>
<pubDate>Mon, 10 Nov 2025 13:47:43 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/venn-it-happens-svod-and-theatrical-audience-intersection.html</guid>
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<title>The India Box Office Report: October 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-october-2025.html</link>
<description><![CDATA[ Driven by Kantara - A Legend: Chapter-1, October 2025 has emerged as the highest-grossing box office month of the year at the India box office, with gross collections of ₹1,669 Cr ]]></description>
<pubDate>Sat, 15 Nov 2025 12:55:55 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-october-2025.html</guid>
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<title>Streaming has a new bias: The male lead</title>
<link>https://www.ormaxmedia.com/insights/stories/streaming-has-a-new-bias-the-male-lead.html</link>
<description><![CDATA[ An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over ]]></description>
<pubDate>Sun, 23 Nov 2025 18:30:51 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/streaming-has-a-new-bias-the-male-lead.html</guid>
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<title>Product update: Content testing for the horror genre</title>
<link>https://www.ormaxmedia.com/insights/stories/product-update-content-testing-for-the-horror-genre.html</link>
<description><![CDATA[ Based on our accumulated audience insights, we are introducing genre-specific drivers for horror films and series in our content testing tools, Ormax Moviescope and Ormax Stream Test ]]></description>
<pubDate>Fri, 28 Nov 2025 15:26:04 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/product-update-content-testing-for-the-horror-genre.html</guid>
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<title>From CTV to Micro Dramas: India\'s fascinating OTT spectrum</title>
<link>https://www.ormaxmedia.com/insights/stories/from-ctv-to-micro-dramas-indias-fascinating-ott-spectrum.html</link>
<description><![CDATA[ The simultaneous rise of Connected TV and Micro Drama audiences in India over the last year highlights how the Indian OTT market is expanding at both the premium and the mass ends simultaneously ]]></description>
<pubDate>Sun, 30 Nov 2025 18:44:51 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/from-ctv-to-micro-dramas-indias-fascinating-ott-spectrum.html</guid>
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<title>Ormax Cinematix\'s FBO: Accuracy update (November 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-november-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major November 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Wed, 03 Dec 2025 21:23:12 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-november-2025.html</guid>
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<title>The India Box Office Report: November 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-november-2025.html</link>
<description><![CDATA[ November 2025 was an underwhelming month at the India Box Office, recording only ₹587 Cr in gross collections. However, the year stays on course to become the highest-grossing year of all time ]]></description>
<pubDate>Tue, 16 Dec 2025 09:35:15 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-november-2025.html</guid>
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<title>Ormax Cinematix\'s FBO: Accuracy update (December 2025)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-december-2025.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major December 2025 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Tue, 30 Dec 2025 20:49:48 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-december-2025.html</guid>
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<title>Introducing Ormax Media Affluence (OMA)</title>
<link>https://www.ormaxmedia.com/insights/stories/introducing-ormax-media-affluence-oma.html</link>
<description><![CDATA[ OMA is a new audience classification system designed specifically to measure affluence level of audiences in context of the media &amp; entertainment sector in India ]]></description>
<pubDate>Fri, 02 Jan 2026 14:53:46 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/introducing-ormax-media-affluence-oma.html</guid>
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<title>Product launch: Ormax StreamView</title>
<link>https://www.ormaxmedia.com/insights/stories/product-launch-ormax-streamview.html</link>
<description><![CDATA[ Our new weekly tracker is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?” ]]></description>
<pubDate>Tue, 13 Jan 2026 13:59:46 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/product-launch-ormax-streamview.html</guid>
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<title>The Ormax Box Office Report: 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/the-ormax-box-office-report-2025.html</link>
<description><![CDATA[ Powered by Hindi cinema’s strong comeback, 2025 became the biggest year ever at the Indian box office, with gross collections of ₹13,395 Cr, even as footfalls stayed flat ]]></description>
<pubDate>Thu, 15 Jan 2026 16:23:04 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-ormax-box-office-report-2025.html</guid>
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<title>Top 50 streaming originals in India: The 2025 story</title>
<link>https://www.ormaxmedia.com/insights/stories/top-50-streaming-originals-in-india-the-2025-story.html</link>
<description><![CDATA[ Our year-end report looks at the Top 50 most-watched originals on streaming platforms in India in 2025 ]]></description>
<pubDate>Fri, 23 Jan 2026 15:23:18 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/top-50-streaming-originals-in-india-the-2025-story.html</guid>
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<title>Urban romcoms: The Delhi NCR story</title>
<link>https://www.ormaxmedia.com/insights/stories/urban-romcoms-the-delhi-ncr-story.html</link>
<description><![CDATA[ An analysis of why Delhi NCR contributes disproportionately to the box office of urban Hindi romcoms ]]></description>
<pubDate>Wed, 28 Jan 2026 18:08:55 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/urban-romcoms-the-delhi-ncr-story.html</guid>
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<title>Most popular Hindi songs and soundtracks of 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/most-popular-hindi-songs-and-soundtracks-of-2025.html</link>
<description><![CDATA[ Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here\'s the list of the Top 20 songs and Top 10 soundtracks of 2025 ]]></description>
<pubDate>Mon, 02 Feb 2026 10:12:05 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/most-popular-hindi-songs-and-soundtracks-of-2025.html</guid>
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<title>Ormax Cinematix\'s FBO: Accuracy update (January 2026)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-january-2026.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major January 2026 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Wed, 04 Feb 2026 16:44:33 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-january-2026.html</guid>
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<title>Ormax Cinematix: Dhurandhar The Revenge vs. Toxic (Hindi)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematix-dhurandhar-the-revenge-vs-toxic-hindi.html</link>
<description><![CDATA[ An analysis based on audience tracking data six weeks before one of the most anticipated box office clashes in recent times ]]></description>
<pubDate>Mon, 09 Feb 2026 21:36:57 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematix-dhurandhar-the-revenge-vs-toxic-hindi.html</guid>
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<title>Supply trends: Indian streaming originals in 2025</title>
<link>https://www.ormaxmedia.com/insights/stories/supply-trends-indian-streaming-originals-in-2025.html</link>
<description><![CDATA[ Following an 18% drop in 2024, the number of originals across major OTT platforms in India decreased by another 13% in 2025, going below the 300-mark for the first time since 2020 ]]></description>
<pubDate>Sat, 14 Feb 2026 16:02:28 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/supply-trends-indian-streaming-originals-in-2025.html</guid>
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<title>The India Box Office Report: January 2026</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-january-2026.html</link>
<description><![CDATA[ Powered by Border 2 and the Telugu Sankranthi release Mana Shankara Vara Prasad Garu, 2026 opened strongly at the India box office, with January grossing ₹1,327 Cr ]]></description>
<pubDate>Tue, 17 Feb 2026 16:21:02 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-january-2026.html</guid>
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<title>The Right Draft 2026</title>
<link>https://www.ormaxmedia.com/insights/stories/the-right-draft-2026.html</link>
<description><![CDATA[ The second edition of the Tulsea-Ormax report reveals the state of the screenwriting profession in India, based on findings of a survey conducted among 254 writers in the country ]]></description>
<pubDate>Wed, 18 Feb 2026 14:31:40 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-right-draft-2026.html</guid>
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<title>OWomaniya! 2025: Quantifying gender diversity in Indian entertainment</title>
<link>https://www.ormaxmedia.com/insights/stories/owomaniya-2025-quantifying-gender-diversity-in-indian-entertainment.html</link>
<description><![CDATA[ The fifth edition of the OWomaniya! report by Ormax Media &amp; Film Companion Studios, presented by Prime Video, reveals glaring statistics on gender disparity in the Indian entertainment industry ]]></description>
<pubDate>Wed, 25 Feb 2026 14:01:04 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/owomaniya-2025-quantifying-gender-diversity-in-indian-entertainment.html</guid>
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<title>Ormax Trac20: Ad &amp; sponsorship effectiveness research for IPL 2026</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-trac20-ad-and-sponsorship-effectiveness-research-for-ipl-2026.html</link>
<description><![CDATA[ Our new tool Ormax Trac20 offers multi-stage brand lift diagnostics to help sponsors &amp; advertisers measure the marketing ROI of their IPL 2026 campaigns ]]></description>
<pubDate>Fri, 27 Feb 2026 17:45:49 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-trac20-ad-and-sponsorship-effectiveness-research-for-ipl-2026.html</guid>
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<title>Ormax Cinematix\'s FBO: Accuracy update (February 2026)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-february-2026.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major February 2026 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Thu, 05 Mar 2026 18:16:39 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-february-2026.html</guid>
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<title>India box office: Resurgence of the long tail</title>
<link>https://www.ormaxmedia.com/insights/stories/india-box-office-resurgence-of-the-long-tail.html</link>
<description><![CDATA[ The dependence of India box office on the top 10 films reduced from 41% in 2024 to 33% in 2025, indicating renewed strength in the long tail, and a broader theatrical recovery ]]></description>
<pubDate>Sun, 15 Mar 2026 11:52:07 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/india-box-office-resurgence-of-the-long-tail.html</guid>
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<title>The India Box Office Report: February 2026</title>
<link>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-february-2026.html</link>
<description><![CDATA[ February 2026 marked the lowest-performing month at the India box office since February 2023, with total gross collections being limited to less than ₹500 Cr ]]></description>
<pubDate>Wed, 18 Mar 2026 09:48:47 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-india-box-office-report-february-2026.html</guid>
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<title>Venn It Happens: Dhurandhar\'s audience in theatres and on streaming</title>
<link>https://www.ormaxmedia.com/insights/stories/venn-it-happens-dhurandhars-audience-in-theatres-and-on-streaming.html</link>
<description><![CDATA[ The latest edition of Venn It Happens illustrates the intersection between the audience of the 2025 Hindi film Dhurandhar in theatres and on Netflix, based on Ormax Media\'s industry data ]]></description>
<pubDate>Wed, 18 Mar 2026 19:19:16 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/venn-it-happens-dhurandhars-audience-in-theatres-and-on-streaming.html</guid>
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<title>Micro Dramas: The India Story</title>
<link>https://www.ormaxmedia.com/insights/stories/micro-dramas-the-india-story.html</link>
<description><![CDATA[ The new research report by Meta and Ormax Media highlights how audiences are discovering and engaging with the emerging mobile-first storytelling format Micro Dramas ]]></description>
<pubDate>Fri, 20 Mar 2026 15:48:11 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/micro-dramas-the-india-story.html</guid>
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<title>ICC T20 World Cup case studies: Thums Up, Hyundai &amp; ChatGPT</title>
<link>https://www.ormaxmedia.com/insights/stories/icc-t20-world-cup-case-studies-thums-up-hyundai-and-chatgpt.html</link>
<description><![CDATA[ Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement ]]></description>
<pubDate>Mon, 30 Mar 2026 15:21:50 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/icc-t20-world-cup-case-studies-thums-up-hyundai-and-chatgpt.html</guid>
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<title>Ormax Cinematix\'s FBO: Accuracy update (March 2026)</title>
<link>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-march-2026.html</link>
<description><![CDATA[ This edition of our monthly blog summarises Ormax Cinematix\'s box office forecasts (FBO) for all major March 2026 releases vis-à-vis their actual box-office openings ]]></description>
<pubDate>Wed, 01 Apr 2026 17:45:27 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/ormax-cinematixs-fbo-accuracy-update-march-2026.html</guid>
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<title>The 50: Social Reality beyond Bigg Boss</title>
<link>https://www.ormaxmedia.com/insights/stories/the-50-social-reality-beyond-bigg-boss.html</link>
<description><![CDATA[ By shifting focus from sustained drama to structured competition, The 50 delivers a fresher, more merit-driven format within the social reality genre, without feeling like a Bigg Boss clone ]]></description>
<pubDate>Sun, 05 Apr 2026 21:59:33 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/the-50-social-reality-beyond-bigg-boss.html</guid>
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<title>Content over familiarity: The franchise reality-check</title>
<link>https://www.ormaxmedia.com/insights/stories/content-over-familiarity-the-franchise-reality-check.html</link>
<description><![CDATA[ After peaking in 2024, the box office share of Hindi franchise films declines significantly in 2025, underlining that IP-led films do not guarantee success at the box office ]]></description>
<pubDate>Wed, 15 Apr 2026 18:18:55 +0530</pubDate>
<guid>https://www.ormaxmedia.com/insights/stories/content-over-familiarity-the-franchise-reality-check.html</guid>
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