Ormax Characters India Loves (CIL)

Ormax Characters India Loves (CIL) is a monthly character popularity report that tracks favourite fiction & non-fiction television characters in the Hindi-speaking markets. The syndicated CIL report covers a sample size of 3,500 per month (41,600 per year) across 14 cities in India.


The Ormax CIL Report helps advertisers identify characters that they can use for endorsement or association, based on two aspects - the popularity of the character in the target audience, and the fit between the character and the brand.

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Ormax is our agency of first choice and this largely stems from the fact that they are willing to listen and understand the brief. Often this becomes difficult in such a passionate industry, The film industry has always believed in ‘gut feel’ and it is nice to see someone factor in that aspect when chatting with us and come back with a grounded approach to the research required.

Rafiq Gangjee - Former VP - Marketing & Communication, Yash Raj Films