Ormax Mpact

Ormax Mpact is our proprietary product to measure the success of high-impact associations on the equity of a brand. Examples of high-impact associations are reality show sponsorships, print innovations (jackets & sampling), AFPs, large-scale BTL events, roadblock campaigns, sporting event sponsorships, in-profram or in-film integration, etc. For these types of innovations and associations, Ormax Mpact goes beyond the measurement of recall to give an Ormax Mpact Score that can be used to ascertain the impact of brand measures such as awareness, likeability, preference and purchase intention.


Ormax Mpact has been used across more than 70 associations, which in turn ensures that robust benchmarks are available to understand whether a particular association deliverred on its campaign objectives or not.

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Ormax Media has opted for a very focused media research approach, which was a definite need gap for the industry, epsecially TV. Ormax has managed to capitalize on this opportunity with their innovative and robust tools specifically designed to cater to these needs. At Colors, we have been working with Ormax Media from the very beginning. While working on some very interesting projects, there has been a lot of learning that enabled us to know our viewers even better.

Raj Nayak - CEO, Colors