Ormax Mpact

Ormax Mpact is our proprietary product to measure the success of high-impact associations on the equity of a brand. Examples of high-impact associations are reality show sponsorships, print innovations (jackets & sampling), AFPs, large-scale BTL events, roadblock campaigns, sporting event sponsorships, in-profram or in-film integration, etc. For these types of innovations and associations, Ormax Mpact goes beyond the measurement of recall to give an Ormax Mpact Score that can be used to ascertain the impact of brand measures such as awareness, likeability, preference and purchase intention.

 

Ormax Mpact has been used across more than 70 associations, which in turn ensures that robust benchmarks are available to understand whether a particular association deliverred on its campaign objectives or not.

Download Presentation Read Article
To Know More...
Name *
Company
Phone
Email *
Subject *
Message *
 
   

Shailesh and his team at Ormax Media have worked with us over the last several years on the content strategy for Radio City and other businesses. The mix of a deep understanding of the business of entertainment, of the ingredients that go into the making of a good creative product and of consumers, is what makes this team truly unique. We believe that Ormax Media is just not our research agency but our business partner.

Apurva Purohit - President, Jagran Group