The Ormax Bollywood Audience Report

The Ormax Bollywood Audience Report (TOBAR) is India\'s largest U&A (usage & attitudes) study among theatre-goers of Hindi films. The latest edition of the report (TOBAR 2017) is now available for subscription to studios, producers, celebrity and talent management companies, advertisers, media agencies and any other stakeholders in the film industry. TOBAR 2018 is currently in its data collection phase and will be available for subscription in March 2018.


TOBAR is based on research conducted by Ormax Media among more than 10,000 theatre-goers across 60+ cities in India. The reports profiles theatre-going Bollywood audiences across various segments, such as age, gender and markets. The study covers audience understanding in terms of their contribution to box office, ticket price, genre preferences, appeal drivers for new films, star preferences, sources of awareness and many other such information areas.

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Ormax has been a close business partner for Sony for several years now. The direct and rational insights given by them have helped us in our positive growth in an extremely competitive marketplace. The various tools that Ormax offers, have guided us towards framing a scientific approach to define our core audience and target them effectively.

Sneha Rajani - Deputy President & Head - Sony Pictures Networks Productions