The Ormax Bollywood Audience Report

The Ormax Bollywood Audience Report (TOBAR) is India\'s largest U&A (usage & attitudes) study among theatre-goers in the Hindi film industry. The latest edition of the report (TOBAR 2016) is now available for subscription to studios, producers, celebrity and talent management companies, advertisers, media agencies and any other stakeholders in the film industry.


TOBAR 2016 is based on research conducted by Ormax Media among more than 7,000 theatre-goers across 53 cities in India. The reports profiles theatre-going Bollywood audiences across various segments, such as age, gender and markets. The study covers audience understanding in terms of their contribution to box office, ticket price, genre preferences, appeal drivers for new films, star preferences, sources of awareness and many other such information areas. 


TOBAR 2016 also segments Bollywood audiences into six distinct audience segments based on their consumption pattern and taste. An understanding of each segment in terms of their demographic profile as well as their content tastes can equip filmmakers with valuable understanding on how to target audiences for their films, both at a content and communication stage.


Download a teaser presentation of the report here. Get in touch with us to subscribe to the full report by filling in the details below.

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Ormax Media has opted for a very focused media research approach, which was a definite need gap for the industry, epsecially TV. Ormax has managed to capitalize on this opportunity with their innovative and robust tools specifically designed to cater to these needs. At Colors, we have been working with Ormax Media from the very beginning. While working on some very interesting projects, there has been a lot of learning that enabled us to know our viewers even better.

Raj Nayak - CEO, Colors