The Ormax Bollywood Audience Report (TOBAR 2018)

The Ormax Bollywood Audience Report (TOBAR) is India\'s largest U&A (usage & attitudes) study among theatre-goers of Hindi films. The latest edition of the report (TOBAR 2018) is now available for subscription to studios, producers, celebrity and talent management companies, advertisers, media agencies and any other stakeholders who have an interest in the film business.

 

TOBAR is based on research conducted by Ormax Media among more than 10,000 theatre-goers across 63 cities in India. The reports profiles theatre-going Bollywood audiences across various segments, such as age, gender and markets. The study covers audience understanding in terms of their contribution to box office, ticket price, genre preferences, appeal drivers for new films, star preferences, sources of awareness and many other such information areas.

 

Download the report outline ('Download Presentation' link below) to know more about the various sections in the report.

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Ormax is our agency of first choice and this largely stems from the fact that they are willing to listen and understand the brief. Often this becomes difficult in such a passionate industry, The film industry has always believed in ‘gut feel’ and it is nice to see someone factor in that aspect when chatting with us and come back with a grounded approach to the research required.

Rafiq Gangjee - Former VP - Marketing & Communication, Yash Raj Films