Ormax Brand Matrix (OBM)

Ormax Brand Matrix (OBM) is our proprietary viewership maximisation tool developed using Ormax Media's extensive television experience across 78 channels. In a completely domain-centric and actionable approach that takes the idea of a brand-track to the next level, OBM recommends a content & communication blueprint for channels to increase their viewership by identifying areas that can actually make a real difference.

 

Based on a set of unique insights extracted from our understanding of television consumers over more than five years, OBM uses qualitative and quantitative research to measure and interpret a series of metrics, which in turn reveal insights that can have a decisive business impact.

 

OBM can be used by channels across genres, such as GECs, news, movies, kids, youth, music, infotainment, lifestyle, etc. The project design, such as markets and target audience demographics, is customized to the channel's requirement.

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Shailesh and his team at Ormax Media have worked with us over the last several years on the content strategy for Radio City and other businesses. The mix of a deep understanding of the business of entertainment, of the ingredients that go into the making of a good creative product and of consumers, is what makes this team truly unique. We believe that Ormax Media is just not our research agency but our business partner.

Apurva Purohit - President, Jagran Group