Ormax Characters India Loves

Ormax Characters India Loves (OCIL) is a monthly character popularity report that tracks favourite fiction & non-fiction television characters in Urban Hindi-speaking markets. The syndicated OCIL report covers a sample size of 2,800+ per month, across more than 50 cities and towns in HSM Urban,


Character popularity has a proven correlation with program viewership, making OCIL extremely relevant to broadcasters. They can use the report to track performance of characters on their channels as well as competition. Attribute analysis at the end of every quarter helps them understand the reasons of popularity of the most successful characters on television. In turn, this helps subscribers understand emerging character trends that they can use as content inputs.

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Shailesh and his team at Ormax Media have worked with us over the last several years on the content strategy for Radio City and other businesses. The mix of a deep understanding of the business of entertainment, of the ingredients that go into the making of a good creative product and of consumers, is what makes this team truly unique. We believe that Ormax Media is just not our research agency but our business partner.

Apurva Purohit - President, Jagran Group