By Our Insights Desk
Indian OOH industry is in its most transformative stage with digitisation, technology upgrades, 3D anamorphic content, and above everything else, the use of audience analytics to drive transparency and integration with global digital ecosystems.
Ormax OHM integrates with DOOH and OOH media networks to enable advanced audience analytics and screen level automation to deliver experiential campaigns with guaranteed reach and delivery data.
To test our platform, its reliability, competence, and the use of the latest technologies and solutions it offers, Ormax Media partnered with Intel India, Times OOH and Quividi to showcase this world class solution and its capabilities. Partnership with Intel enables access to the vast array of edge computing devices, proprietary remote access technologies such as AMT / vPro® and customised development options to address the specific requirements of the Indian OOH industry. Bangalore was selected as the focus market and the bus shelter network within Bangalore were the choice for the media assets to be enabled with this technology. Spread over time and several bus shelters, the audience numbers reported by our platform were an eye opener for the reach delivered and the granularity it provided was stunning.
Further, system itself (camera, minicomputer, internet access points etc) installed at each of the bus shelters proved to be resilient and working continuously even under the ever-changing Bangalore weather conditions.
The test exceeded all our expectations, and we are on the path to drive credibility and value that Indian OOH and DOOH media assets deserve. Since the audience counts and profiles come via tech, they are guaranteed deliveries and accurate for audiences that are actually in front of the media assets at that precise time!
If you want to know more about Ormax OHM and our new initiatives in the OOH space, email us at [email protected], and we will connect with you.
Influencers India Loves
Our new monthly tracking product Ormax Influencers India Loves is the only consumer-generated measure of the popularity of social media influencers in India
We, the sports fans of India
India's biggest consumer research on the sports category is now out. Read the highlights here
Celebrity endorsements: The right choice
New tool Ormax Celeble helps brands select a celebrity endorser who fits their desired personality the best
Subscribe to stay updated with our latest insights