The curious case of The Kashmir Files
Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance
Beyond the 'good looks'
On the occasion of International Women's Day, this analysis examines if the emergence of streaming content has changed the portrayal of women characters vis-a-vis Bollywood
Direct-to-OTT: The alternative ‘box office’ economics
A report on how much box office did the Hindi film industry lose because of theatres being shut during the pandemic, and how does this loss stack up against the revenue earned from streaming rights
Worth of the words
An analysis of the top 200 Hindi songs over the last decade reveals that there has been a resurgence of songs with meaningful lyrics
Is political ideology coloring our cinema choices?
Understanding the impact of audience’s political ideology on their choice and preference of Hindi films
How 'bright' is Hindi cinema's future?
Hindi film audience have become more receptive to dimly-lit frames, and to visual spaces that are not as bright and colorful as those in the 90s
Women at work: Hindi cinema’s progressive shift
An analysis reveals how female lead characters in Hindi cinema have evolved from broad-stroke homemakers and love interests to those with more professional heft
Subscribe to stay updated with our latest insights
© 2022 Ormax Media Pvt. Ltd. All Rights Reserved.
Ormax Media Pvt. Ltd.
701, Kshitij, Veera Desai Road
Andheri (W), Mumbai 400 053
Phone: +91 22 7161 4500
Get to know us