Ormax Moviescope (Script Testing)

Ormax Moviescope is our flagship testing product that comes in two variants: Film Testing & Script Tesing. More than 120 scripts & remake concepts have been tested so far using Ormax Moviescope. Producers use Ormax Moviescope to assess the audience feedback towards the script, helping them take important business decisions, including whether to greenlight the script (or remake) or not. They also get an estimate of the Lifetime Box Office (LBO) potential of the script (with proven accuracy of 90%+), based on the Word Of Mouth (WOM) score of the film.


The product uses a mix of quantitative and qualitative research, using a set of proprietary parameters and techniques designed by Ormax Media. An Ormax Moviescope script study enables the producer to take decisions related to greenlighting or passing a script, deciding on casting options based on the film\'s box office potential, and commissioning a rewrite of the script to address content concerns that emerge in the report.


In an industry that operates at 10-15% success rate, script testing can play a decisive role, increasing the success rate of a production house or studio dramatically, leading to huge financial gains over time.

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Ormax Media has opted for a very focused media research approach, which was a definite need gap for the industry, epsecially TV. Ormax has managed to capitalize on this opportunity with their innovative and robust tools specifically designed to cater to these needs. At Colors, we have been working with Ormax Media from the very beginning. While working on some very interesting projects, there has been a lot of learning that enabled us to know our viewers even better.

Raj Nayak - CEO, Colors