About Us

Ormax Media was founded on July 28, 2008 by Vispy Doctor and Shailesh Kapoor as India's first specialised media consulting firm. Our work spans across categories such as television, films, radio, print and branded entertainment. 


Over the last 8+ years, we have built industry products in the areas of testing, tracking and forecasting key business variables, such as viewership and box office, among others. These products enable media & entertainment firms take critical business decisions related to investment, strategy, branding, marketing and content.


While a significant portion of our work entails primary consumer research, we see research as means, not the end in itself. Having built a slate of forecast models and testing techniques, all our research work eventually works towards delivering business value to our clients. A growing area of our work is business consulting, where some of the best minds in the business interact with the Ormax Media team on areas of strategic importance, with a well-defined end result in mind.


Know more about us and our products by clicking on the relevant industry of your interest in the menu above.

Shailesh and his team at Ormax Media have worked with us over the last several years on the content strategy for Radio City and other businesses. The mix of a deep understanding of the business of entertainment, of the ingredients that go into the making of a good creative product and of consumers, is what makes this team truly unique. We believe that Ormax Media is just not our research agency but our business partner.

Apurva Purohit - President, Jagran Group