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Ormax Cinematix's FBO: Accuracy update (November 2024)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2024 releases vis-à-vis their actual box-office openings
Content Testing: Frequently Asked Questions - Part 3
In the third and final edition of this explainer series, we continue to answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains
The India Box Office Report: October 2024
Led by Tamil films Amaran and Vettaiyan, October 2024 marked another good month at the India Box Office, with gross collections of ₹994 Cr
Potency: The monetisation metric that matters
Potency is a measure of the efficacy of a show/ film to drive new subscriptions/ renewals for an OTT platform. Here's an analysis of trends on this parameter from Ormax Stream Track
Case Study: Effective introduction of a new genre
An analysis, using data from Ormax Cinematix (OCX), on how Tamil film Amaran's marketing campaign helped the film open very well, by effectively introducing a new genre to audiences
Breaking the blockbuster mould
The success of Stree 2 challenges the assumption that post-pandemic Bollywood blockbusters must be high on action, scale, and machismo
Diwali franchise face-off: The audience split
Audience data suggests there's little to choose between the two big releases this Diwali, Bhool Bhulaiyaa 3 & Singham Again. Distribution will play a key role in determining how big they open
Content Testing Impact: Case Study - Mulk (2018)
How a bold change, based on audience feedback from the test screenings of the 2018 Hindi film Mulk, helped the makers take a more compelling product to the market
678 million sports audiences in India... Game on!
The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India
Breaking barriers: Hindi GEC women are no longer housewives!
A staggering 80% popularity share of Hindi GEC female characters is now held by working women, up from less than 20% till 2020. Here's an analysis of this radical and progressive shift
Back to the past: Unpacking nostalgia's impact on content consumption
An analysis of content that is associated with nostalgia reveals the unique benefits offered, and delves into why nostalgia has a positive influence on content engagement
Linear television: Is it future-proof?
Using Ormax Media's Seven Needs Model for the linear television category, the author attempts to ascertain if the medium can stay afloat amidst the growth of digital content
Embracing the dark: Untapped potential of horror in Hindi cinema
Despite several indicators of box office potential, horror films have been marginalised in Hindi cinema in recent years. This analysis looks at the untapped potential of horror genre in Hindi cinema
Kannada film industry: Searching for its roots
Kannada film industry's contribution to India box office has nosedived from an all-time high of 8% in 2022, to a paltry 2% in 2023. An analysis on what plagues the industry
Product launch: Ormax Campaign Express
Ormax Campaign Express is a campaign testing tool that enables swift decision-making for film, OTT & TV industries
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