Loading…
Ormax Media Pvt. Ltd.

Ormax Media Pvt. Ltd. Insights

"We are surrounded by data, but starved for insights."
Not anymore! Our domain specialists have curated
some great insights for you. Read on!

Insights Insights

Ormax Media Pvt. Ltd. Search Insights

Industry Reports Pandemic Streaming Box Office Sports Ormax Products South Cinema Indian Cinema OTT Indian Television

Featured Insights

10K Crore: Return of the box office

10K Crore: Return of the box office

With gross box office of ₹10,637 Crore, 2022 became only the second year ever to cross ₹10,000 Crore mark at the India box office

Streaming originals in India: The 2022 story

Streaming originals in India: The 2022 story

Which Hindi & International web-series & OTT films were the most-watched in India in 2022? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers.

India's OTT universe: The growth story

India's OTT universe: The growth story

The 2022 edition of The Ormax OTT Audience (Sizing) Report pegs India's digital video universe at 423.8 Million, i.e., a growth of 20% over the previous year

Product Update: OTT (Fiction) Content Testing

Product Update: OTT (Fiction) Content Testing

To account for the expansion of OTT content consumption during the pandemic, and the evolution of audience taste & preferences, engagement drivers used in Ormax Stream Test have been updated recently

Say No to 'Regional'

Say No to 'Regional'

In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship

Hindi cinema's moment of reckoning

Hindi cinema's moment of reckoning

What will it take for Hindi film industry to get back on its feet in the post-pandemic era?

Other Insights

Stars India Loves: The Pan India edition

Stars India Loves: The Pan India edition

Who are the most popular male and female film stars in India, across languages? Based on analysis using data from our long-running track titled Ormax Stars India Loves, we have the answers!

Product update: Theatrical Content Testing

Product update: Theatrical Content Testing

To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022

The return of the Angry Young Man

The return of the Angry Young Man

The 1970s archetype of the Angry Young Man is back in a modern avatar, via characters like Rocky, Pushpa, Kabir Singh and Harshad Mehta. What makes this persona tick in today's times?

Segmenting Indian SVOD audience

Segmenting Indian SVOD audience

The Ormax OTT Audience Profiling Report 2022 classifies the 66.1 Mn (urban adult) SVOD universe in India into five segments

Content Testing: An explainer

Content Testing: An explainer

In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings

We, the sports fans of India

We, the sports fans of India

India's biggest consumer research on the sports category is now out. Read the highlights here

Segmenting Indian AVOD audience

Segmenting Indian AVOD audience

The Ormax OTT Audience Profiling Report 2022 classifies the 99.7 Mn (urban adult) AVOD universe in India into five segments

Dubbed & delivered

Dubbed & delivered

The Ormax OTT Audience Profiling Report 2022 reveals how dubbing has unlocked huge content potential in the Indian entertainment market

The curious case of The Kashmir Files

The curious case of The Kashmir Files

Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance

Mind your language!

Mind your language!

Six months after the film's release, this analysis looks at how the overuse of the English language may have severely curtailed the box office business of the film 83

Beyond the 'good looks'

Beyond the 'good looks'

On the occasion of International Women's Day, this analysis examines if the emergence of streaming content has changed the portrayal of women characters vis-a-vis Bollywood

Malayalam cinema: Not the usual South Side Story

Malayalam cinema: Not the usual South Side Story

An analysis of 200 films across the four South Indian languages illustrates how different Malayalam cinema is from the other three industries

Subscribe to stay updated with our latest insights Ormax Media Pvt. Ltd.

Subscribe to stay updated with our latest insights

Ormax Media Pvt. Ltd. Privacy Policy

We use cookies to improve your experience on this site. To find out more, read our Privacy Policy