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Ormax Media Pvt. Ltd.

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Ormax Media's print work can be divided into two parts - consumer understanding and advertising ROI. In consumer understanding, we conduct qualitative and quantitative research that helps publications understand their readers and their needs better, helping them deliver more reader-centric editorial and marketing initiatives.

In the advertising ROI work, we measure the impact of print ad innovations on brands advertising in the medium, helping newspapers market such innovations better by building compelling case studies.

Business Partners

The Times Of India
Rajasthan Patrika
The Hindu
Mid-Day

Solutions

Ormax Mpact

Ormax Mpact is a proprietary tool to measure the effectiveness of high-impact advertising, such jackets and samplers. It helps print companies build persuasive case studies for stronger sales pitches for print innovations.

PM & CM Approval Ratings

Launched in 2020, Ormax Media's Approval Ratings are a definitive indicator of the voter response to the leadership at the Centre (PM) and in various states (CMs). It is India's only continuous, round-the-year poll on political Approval Ratings.

Fact Or Fake?

Launched in 2020, Fact Or Fake? is a six-monthly research report on credibility of news in India. The report tracks the quantum of concern around fake news, and measures credibility of news in the print media, vis-a-vis TV, radio and digital news.

Readership Tracks

Over the last decade, we have conducted extensive customised readership tracks for print brands, to understand various facets of their brand, editorial and distribution strategies, vis-a-vis competition.

Ormax Brand Matrix

Ormax Brand Matrix (OBM) is the only tailor-made brand tracking tool for newspapers in India. The customised, domain-centric approach is designed to generate highly actionable marketing and editorial recommendations.

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