Ormax Media Pvt. Ltd.


Theatrical Contact Ormax Media Pvt. Ltd.


We are widely acknowledged as the pioneers of film research and analytics in India. With the launch of Ormax Cinematix in 2010, we undertook the challenge of bringing accountability to marketing spends in the Hindi film industry, and subsequently in several other languages.

Our content analytics and box office forecasting tools, Ormax First Draft and Ormax Moviescope, are used widely by film studios to take critical business decisions in the areas of green-lighting, slate strategy, film acquisition, marketing and distribution. Today, we partner with more than 30 studios and production houses in these areas, helping them build profitable businesses in times of escalating external challenges, ranging from the growth of streaming platforms to the global pandemic.

Business Partners

Dharma Productions
Sony Pictures
Zee Studios
Viacom 18 Studios
Jio Studios
Hombale Films
UFO Moviez
Arka Mediaworks
Reliance Entertainment
Junglee Pictures
Star Studios
Red Chillies
Qube Cinema
Abundantia Entertainment
Pooja Entertainment
Clean Slate Filmz
Colour Yellow
Salman Khan Films
Guy In The Sky Pictures
JA Entertainment
Cine1 Studios
VB Films
Luv Films
UV Creations
Sony Music
Graphic India
Sanjay S Dutt Productions
One Life Studios
Trigger Happy
Rising Sun Films
Action Hero Films
Million Studio


Ormax Cinematix

Daily campaign tracking and first-day box office (FBO) forecasting tool for theatrical releases in nine languages - Hindi, Hollywood, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi & Punjabi - with proven 85%+ accuracy.

Ormax Moviescope

Film testing & forecasting tool that can be used at synopsis, script and rough cut stages, allowing studios/producers to take critical decisions related to green-lighting, content development, marketing, distribution and monetisation of their films

Ormax Campaign Express

Campaign testing tool to forecast the first-day box office of a film, with a turnaround time of just four days. Using its modules for trailer, poster, teaser & song testing, producers can use the tool to identify assets that can maximise BO.

Sizing The Cinema

Sizing The Cinema is India's only dedicated establishment research to estimate the size of theatrical audience in India. The report profiles the 145.7 Million strong theatre-goers' universe in India by language, geographies and demographics.

Franchise Equity Research

Analysis of consumer perceptions and Ormax's proprietary data on a released film, to recommend a strategy to maximise the revenue potential of a film franchise in the next release.

Ormax Cine Sense

Ormax Cine Sense is India's biggest audience research for the theatrical category. Available for five language markets, i.e., Hindi, Tamil, Telugu, Kannada & Malayalam. It profiles regular filmgoers, and segments them based on their movie taste.

Ormax Box Office

Weekly box office data tracking in India, which helps producers, IP holders, and investors stay updated with the latest audience trends and business performance. Data on gross box office and footfalls is available across 10 languages, 2015 onwards.

Ormax Heartbeats

Ormax Heartbeats (OHB) is our weekly popularity track for Hindi songs. It is India's only music charts report based on audience research. Since 2010, producers & music labels have used OHB to gauge audience response to new song launches.

Ormax Stars India Loves

Ormax Stars India Loves tracks popularity of male & female film stars in nine languages in India. Popularity share of stars, and its monthly movement, helps subscribers understand how big a star's fan base is, and who the star's core TG is.

Music Testing

Testing audio or video songs using our proprietary methodology allows producers & music labels to design their music strategy, both in terms of choice of songs as well as their sequence in the campaign of a film.

O Womaniya!

An annual report, in collaboration with Film Companion, on gender representation in India cinema. The first edition of the report was released on Women's Day in 2021. The report aims to create awareness about gender disparity in our films.

Let's Connect

Theatrical Insights

The India Box Office Report: Jan-Jun 2024

The India Box Office Report: Jan-Jun 2024

The first half of 2024 closes at just above the ₹5,000 Cr gross mark at the India box office, with Kalki 2898 AD leading the way as the top film of the year by a wide margin

Threat from the South: Bollywood's story problem

Threat from the South: Bollywood's story problem

A section of The Bollywood Image Report 2024 captures audience perceptions regarding Hindi vs. South films, identifying a key challenge Bollywood faces in post-pandemic times

Synopsis Testing: Early content selection decisions using audience feedback

Synopsis Testing: Early content selection decisions using audience feedback

This product update explains the three stages of Content Testing in Ormax Media's work, i.e., Synopsis, Screenplay & Video, and the underlying benefits of testing at the synopsis stage in particular

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