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Ormax Media Pvt. Ltd.

Theatrical

Theatrical Contact Ormax Media Pvt. Ltd.

Theatrical

We are widely acknowledged as the pioneers of film research and analytics in India. With the launch of Ormax Cinematix in 2010, we undertook the challenge of bringing accountability to marketing spends in the Hindi film industry, and subsequently in several other languages.

Our content analytics and box office forecasting tools, Ormax First Draft and Ormax Moviescope, are used widely by film studios to take critical business decisions in the areas of green-lighting, slate strategy, film acquisition, marketing and distribution. Today, we partner with more than 30 studios and production houses in these areas, helping them build profitable businesses in times of escalating external challenges, ranging from the growth of streaming platforms to the global pandemic.

Business Partners

YRF
Dharma Productions
Disney
Sony Pictures
Viacom 18 Studios
T-Series
Zee Studios
Excel
Junglee Pictures
Reliance Entertainment
Fox Star Studios
Red Chillies
RSVP
Emmay
Balaji
Colour Yellow
Pooja Entertainment
Cine1 Studios
Salman Khan Films
JA Entertainment
PNC
VB Films
Sanjay S Dutt Productions
DVV
Sony Music
Kwan
One Life Studios
UV Creations
Vibri
Trigger Happy

Solutions

Ormax Cinematix

Daily campaign tracking and first-day box office (FBO) forecasting tool for theatrical releases in nine languages - Hindi, Hollywood, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi & Punjabi - with proven 85%+ accuracy.

Ormax First Draft

Script testing and forecasting tool to enable producers to take profitable green-lighting decisions. Ormax First Draft uses primary research and statistical modelling to predict the Lifetime Box Office (LBO) of a script for various starcast options.

Ormax Moviescope

Film testing & forecasting tool that enables estimation of a film's Lifetime Box Office (LBO), allowing producers to take critical decisions related to distribution and marketing, along with identifying content changes to enhance the film's BO potential.

Ormax Communication Testing

Campaign testing tool to forecast the first-day box office (FBO) of a film. With modules for trailer, poster, teaser and song testing built into the tool, producers can use the test to identify assets that can maximise the campaign's opening box office.

TOBAR

The Ormax Bollywood Audience Report (TOBAR) is our annual U&A (usage & attitudes) research for the Hindi theatrical business in India. The report profiles regular Hindi filmgoers on various attributes, and segments them based on their movie taste.

Sizing The Cinema

Sizing The Cinema is India's only dedicated establishment research to estimate the size of theatrical audience in India. The report profiles the 145.7 Million strong theatre-goers' universe in India by language, geographies and demographics.

Ormax Heartbeats

Ormax Heartbeats (OHB) is our weekly popularity track for Hindi songs. It is India's only music charts report based on audience research. Since 2010, producers & music labels have used OHB to gauge audience response to new song launches.

Ormax Stars India Loves

Ormax Stars India Loves tracks popularity of male & female film stars in nine languages in India. Popularity share of stars, and its monthly movement, helps subscribers understand how big a star's fan base is, and who the star's core TG is.

Music Testing

Testing audio or video songs using our proprietary methodology allows producers & music labels to design their music strategy, both in terms of choice of songs as well as their sequence in the campaign of a film.

COVID-19 Sentiment Tracker

Are audience ready to go back to theatres post the COVID-induced lockdown? How many have already visited a theatre since they re-opened in October 2020? Will the others go if a big-ticket film releases soon? Our weekly tracker has all the answers.

O Womaniya!

An annual report, in collaboration with Film Companion, on gender representation in India cinema. The first edition of the report was released on Women's Day in 2021. The report aims to create awareness about gender disparity in our films.

Let's Connect

Theatrical Insights

Programmatic advertising: The future of OOH in India

Programmatic advertising: The future of OOH in India

The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement

Direct-to-OTT: The alternative ‘box office’ economics

Direct-to-OTT: The alternative ‘box office’ economics

A report on how much box office did the Hindi film industry lose because of theatres being shut during the pandemic, and how does this loss stack up against the revenue earned from streaming rights

Reel & real: The Southern mix

Reel & real: The Southern mix

In South cinema, the lines between the real life of a star and his role on the screen tend to blur, with references that only those in the know can understand and appreciate

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