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Ormax Media Pvt. Ltd.

Sports

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Sports

Sports is an exciting category, because of its multi-domain presence and impact, from television to streaming to brands, among others. While cricket has traditionally been India's dominant sport, several other sports have come up in recent years, making the Indian sports market an intriguing one from consumption and monetisation perspectives.

Over the last 16 years, Ormax Media has consistently invested in building audience data and understanding in the domain of sports, in areas related to content, marketing, branding, endorsements, and monetisation. The Ormax Sports Audience Report, which is India’s largest sports research, covering 12000 audiences and 21 sports, released in early 2024, and is a part of ongoing efforts to build deeper consumer understanding of this domain.

Business Partners

Sony Sports Network
JioHotstar
Sony LIV
Fancode
WWE

Solutions

Ormax Sports Track

Ormax Sports Track is a syndicated audience research tool that measures the engagement and marketing impact of sports tournaments across India, to help OTT platforms and sports leagues understand and optimise the performance of these properties.

Ormax Sports Audience Report

The first edition of India’s largest sports research, covering 12000 audiences and 21 sports, has been released in early 2024. The report looks at audience size, profile, viewing behaviour, tournaments, franchises, sportspersons, and other such aspects.

Category Deep Dives

These bespoke research projects combine qualitative and quantitative research to deep dive into a particular sport, to understand opportunities to grow the viewership and following of the sport in India, through audience feedback and insights.

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Sports Insights

Product launch: Ormax Sports Track

Product launch: Ormax Sports Track

Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience

Brand Lift measurement tool: Ormax Mpact

Brand Lift measurement tool: Ormax Mpact

An overview of Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and advertisers evaluate the impact of their media campaigns, collaborations, and innovations

Certificate Program in Indian Media Business

Certificate Program in Indian Media Business

All the details - curriculum, schedule, faculty, course fee, and more - about our Certificate Program in Indian Media Business, which will be conducted from Feb 22 to Mar 15, 2025

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