Ormax Media Pvt. Ltd.


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2017 onwards, the Indian market has seen the entry of major streaming platforms, and since then, the medium has emerged as a force to reckon with. The medium brings with it a set of unique business challenges: a fast-evolving marketplace, a price-sensitive audience and the unique (smartphone-dominated) nature of the Indian market.

Over the last four years, we have invested in building consumer research and analytics tools to service this exciting sector. Sizing and profiling the Indian streaming market has been at the heart of our endeavours, which have helped us build a deep understanding of the Indian streaming audience. Our tools are being used widely by streaming platforms to take informed business decisions in a cluttered and highly-competitive marketplace.

Business Partners

Amazon Prime Video
Disney+ Hotstar
Sony LIV
MX Player
Amazon MiniTV
Applause Entertainment
Sports 18
ALT Balaji
Tata Sky Binge
NBC Universal
Zee Plex
The Sourrce
Abundantia Entertainment
Anthill Studio
Civic Studios
Reel Drama
Mythos Labs


The OTT Audience Report

The Ormax OTT Audience Report, based on large-sample primary research, plugs in major data gaps in a category that lacks central audience measurement. The 2021 sizing & 2022 profiling editions are now available for subscription.

Ormax Stream Test

Content testing tool to help streaming platforms take informed green-lighting and marketing decisions related to original content. The tool uses primary research and statistical modelling to estimate the viewership potential of concepts or pilots.

Ormax Stream Track

Syndicated campaign tracking tool for streaming originals (web-series & direct-to-OTT films) in India, to enable platforms gauge consumer response to their campaigns. Available in customised versions for regional platforms too.

Ormax Brand Monitor

Monthly brand equity research for OTT platforms in India, to track the health of the brand on key metrics, enabling platforms to take actionable brand-building decisions, such as brand message selection and prioritising TGs & markets.

Ormax Communication Testing

Campaign testing tool for launch campaigns for online shows and films, as well as brand campaigns. With modules for trailer, poster, teaser and song testing built into the tool, platforms can use the test to identify their most-effective campaign assets.

Ormax Mpact

Ormax Mpact is a proprietary tool to measure the effectiveness of in-program branding, advertiser-funded programming and sponsorship of big-ticket content. It helps content producers build persuasive case studies for stronger sales pitches.

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Streaming Insights

Say No to 'Regional'

Say No to 'Regional'

In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship

The return of the Angry Young Man

The return of the Angry Young Man

The 1970s archetype of the Angry Young Man is back in a modern avatar, via characters like Rocky, Pushpa, Kabir Singh and Harshad Mehta. What makes this persona tick in today's times?

O Womaniya! 2022: Quantifying gender disparity in Indian entertainment

O Womaniya! 2022: Quantifying gender disparity in Indian entertainment

The second edition of the O Womaniya! report by Ormax Media & Film Companion, and supported by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry

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