Ormax Media Pvt. Ltd.


Television Contact Ormax Media Pvt. Ltd.


We work closely with broadcasters in the television industry across various genres, such as GECs, movies, news, kids, infotainment, music and others. Our television work pans across wide-ranging areas such as business strategy, feasibility studies, content development, content testing, brand imagery, campaign testing, campaign tracking, audience profiling & segmentation and character popularity.

Involving a mix of consumer research and strategic consulting, our work has been used by several established and new channels to develop winning business strategies, as well as to make informed and profitable choices in the areas of content, communication and distribution.

Business Partners

Star Plus
Zee TV
Sun TV
Sony SAB
Sony Entertainment Television
Star Gold
Sony Sports Network
Star Maa
Times Now
Disney Channel
Star Jalsha
Zee Cinema
Star Utsav
Gemini TV
Cartoon Network
Star Vijay
Star Pravah
Sports 18
ET Now
Star Bharat
Times Now Navbharat
EndemolShine India
Sony Marathi
Mirror Now
Essel Vision
Cosmos Maya


Ormax Televate

An audience analytics engine that identifies three priority areas a TV channel must focus on to achieve sizeable viewership growth, and lays out a detailed strategic roadmap for each of them. Available for 157 channels across 36 TV genres.

Ormax True Value

Concept testing and forecasting tool to help GECs & kids channels take profitable green-lighting decisions on new shows. The tool uses primary research and statistical modelling to accurately predict the TVR potential of a new concept or pilot.

Ormax Characters India Loves

Syndicated monthly character popularity track for fiction and non-fiction characters for Hindi, Tamil, Telugu, Bangla & Marathi GECs. Since 2010, Ormax Characters India Loves is Indian TV industry's gold standard on character popularity.

Ormax Campaign Express

Campaign testing tool for brand or program campaigns, to helps channel identify the most effective promo route(s) for a new launch, with a turnaround time of just four days. Campaigns can be tested at either the storyboard stage or the promo edit stage.

Ormax Showbuzz

Daily campaign tracking and launch-week rating forecasting tool for new Hindi GEC show launches, with proven accuracy levels of 80%+. Available in customised versions for other languages and non-GEC channels too.

Ormax Show Diagnostics

A content development tool for on-air shows, across genres. Ormax Show Diagnostics uses mix of qualitative and quantitative research to chart out a content plan to increase the viewership of a show, and is very useful in evaluating story-ahead options.

Ormax Brand Matrix

There are innumerable brand tracking products to choose from. But Ormax Brand Matrix (OBM) is the only customised brand tracking tool for the Indian TV industry, with variants for GEC, movies, news, kids, music, sports & infotainment genres.

Awareness Tracks

Over the last 13 years, we have conducted extensive customised awareness tracks (telephonically & online) for various TV channels to track new channel launches, brand refreshes, brand campaigns and big-ticket show campaigns.

Category Studies

Strategic researches customised to a channel's requirements, to understand the audience view on a category, their needs, preferences, viewing behaviour, need gaps and opportunities for growth in genre share.

Ormax Sports Audience Research

The first edition of India’s largest sports research, covering 12000 audiences and 21 sports, has been released in early 2024. The report looks at audience size, profile, viewing behaviour, tournaments, franchises, sportspersons, and other such aspects.

Ormax Mpact

Ormax Mpact is a proprietary tool to measure the effectiveness of high-impact advertising, such as reality shows, IPL, AFPs and roadblocks. It helps TV channels build persuasive case studies for stronger sales pitches for premium properties.

Ormax Heartbeats

Ormax Heartbeats (OHB) is our weekly popularity track for Hindi songs. It is India's only music charts report based on audience research. Since 2010, music channels have used OHB to program their playlists for new songs.

Ormax Sports Stars

Ormax Sports Stars is our monthly track that reports the most popular sportspersons in India across sports and nationalities. This data helps sports channels and platforms prioritise faces for their campaigns, as well as select brand endorsers.

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Television Insights

Linear television: Is it future-proof?

Linear television: Is it future-proof?

Using Ormax Media's Seven Needs Model for the linear television category, the author attempts to ascertain if the medium can stay afloat amidst the growth of digital content

Breaking barriers: Hindi GEC women are no longer housewives!

Breaking barriers: Hindi GEC women are no longer housewives!

A staggering 80% popularity share of Hindi GEC female characters is now held by working women, up from less than 20% till 2020. Here's an analysis of this radical and progressive shift

678 million sports audiences in India... Game on!

678 million sports audiences in India... Game on!

The first edition of The Ormax Sports Audience Report: 2024, based on India’s largest sports research, reveals various insights about sports content consumption in India

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