Ormax Media Pvt. Ltd.


Television Contact Ormax Media Pvt. Ltd.


We work closely with broadcasters in the television industry across various genres, such as GECs, movies, news, kids, infotainment, music and others. Our television work pans across wide-ranging areas such as business strategy, feasibility studies, content development, content testing, brand imagery, campaign testing, campaign tracking, audience profiling & segmentation and character popularity.

Involving a mix of consumer research and strategic consulting, our work has been used by several established and new channels to develop winning business strategies, as well as to make informed and profitable choices in the areas of content, communication and distribution.

Business Partners

Star Plus
Zee TV
Sun TV
Sony SAB
Sony Entertainment Television
Star Maa
Times Now
Disney Channel
Star Jalsha
Zee Cinema
Gemini TV
Cartoon Network
Star Vijay
Star Pravah
Star Bharat
Mirror Now
EndemolShine India
Sony Marathi
Essel Vision
Cosmos Maya


Ormax True Value

Concept testing and forecasting tool to help GECs & kids channels take profitable green-lighting decisions on new shows. The tool uses primary research and statistical modelling to accurately predict the TVR potential of a new concept or pilot.

Ormax Characters India Loves

Syndicated monthly character popularity track for fiction and non-fiction characters for Hindi, Tamil, Telugu, Bangla & Marathi GECs. Since 2010, Ormax Characters India Loves is Indian TV industry's gold standard on character popularity.

Ormax Brand Matrix

There are innumerable brand tracking products to choose from. But Ormax Brand Matrix (OBM) is the only customised brand tracking tool for the Indian TV industry, with variants for GEC, movies, news, kids, music, sports & infotainment genres.

Ormax Showbuzz

Daily campaign tracking and launch-week rating forecasting tool for new Hindi GEC show launches, with proven accuracy levels of 80%+. Available in customised versions for regional languages and non-GEC channels too.

Ormax Communication Testing

Campaign testing tool for brand or programs campaigns that helps channels identify the most effective promo route(s) for a new launch. Campaigns are tested at storyboard or promo edit stages, depending on the channel's need.

Ormax Heartbeats

Ormax Heartbeats (OHB) is our weekly popularity track for Hindi songs. It is India's only music charts report based on audience research. Since 2010, music channels have used OHB to program their playlists for new songs.

Ormax Showtrack

A content development tool for on-air shows, across genres. Ormax Showtrack uses qualitative research to chart out a content plan to increase the viewership of a show, and is very useful in evaluating story-ahead options.

Awareness Tracks

Over the last 13 years, we have conducted extensive customised awareness tracks (telephonically & online) for various TV channels to track new channel launches, brand refreshes, brand campaigns and big-ticket show campaigns.

Category Studies

Strategic researches customised to a channel's requirements, to understand the audience view on a category, their needs, preferences, viewing behaviour, need gaps and opportunities for growth in genre share.

Ormax Mpact

Ormax Mpact is a proprietary tool to measure the effectiveness of high-impact advertising, such as reality shows, IPL, AFPs and roadblocks. It helps TV channels build persuasive case studies for stronger sales pitches for premium properties.

Ormax Sports Stars

Ormax Sports Stars is our monthly track that reports the most popular sportspersons in India across sports and nationalities. This data helps sports channels and platforms prioritise faces for their campaigns, as well as select brand endorsers

Let's Connect

Television Insights

The politics of news

The politics of news

Do news consumers care whether their most-loved news brands are politically neutral or not? Findings of this research among Hindi news viewers can surprise you

Taarak Mehta Ka Ooltah Chashmah: Turning crisis into opportunity

Taarak Mehta Ka Ooltah Chashmah: Turning crisis into opportunity

Despite filming restrictions, and on-air absence of lead character Jethalal for two weeks, the show strengthened its viewership in May 2021 because of effective content innovation

Fact or fake: A reality check on Indian news

Fact or fake: A reality check on Indian news

Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media

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