Top 50 streaming originals in India: Jan-Jun 2025
Our mid-year report looks at the most-watched original series and films on streaming platforms in India in the first half of 2025
Ormax Cinematix's FBO: Accuracy update (July 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major July 2025 releases vis-à-vis their actual box-office openings
Metro myopia: The blind spot in Hindi OTT storytelling
Hindi OTT fiction space is saturated with metro-based stories, but this analysis based on Ormax Power Rating (OPR) reveals that non-metro and rural settings resonate more deeply with audiences
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