At the box office, size matters... more than ever before!
An analysis of the Indian box office reveals that the chasm between big-ticket films driven by scale, franchise, or spectacle, and smaller, story-driven films, is here to stay in the post-pandemic era
Indian cinema's cultural crossover
That the top 2 films at the Indian box office in 2023 (Jawan & Animal) are Hindi language films made by directors from South is not a coincidence, but a potential trend-in-the-making
The age of Inertia TV
Qualitative and quantitative data suggests that even as appointment viewing is on a decline, inertia to watch new content and genres is shaping Indian television's future decisively
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