Ormax Media

The India Box Office Report: July 2025

Driven by Saiyaara and Mahavatar Narsimha, July emerges as the highest-grossing box office month of 2025 in India, with ₹1,430 Cr in gross collections

READ INSIGHT ›

Product launch: Ormax Sports Track

Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience

READ INSIGHT ›

No man's land: The identity crisis of direct-to-OTT films

No man's land: The identity crisis of direct-to-OTT films

This analysis, based on Ormax viewership estimates and Ormax Stream Track data, reveals how the direct-to-OTT film format faces a significant marketing challenge, which limits its ROI

READ INSIGHT ›

From Our Insights Desk

Top 50 streaming originals in India: Jan-Jun 2025

Our mid-year report looks at the most-watched original series and films on streaming platforms in India in the first half of 2025

READ ›

Ormax Cinematix's FBO: Accuracy update (July 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major July 2025 releases vis-à-vis their actual box-office openings

READ ›

Metro myopia: The blind spot in Hindi OTT storytelling

Hindi OTT fiction space is saturated with metro-based stories, but this analysis based on Ormax Power Rating (OPR) reveals that non-metro and rural settings resonate more deeply with audiences

READ ›