Ormax Media

At the box office, size matters!

The pandemic has widened the chasm between big-ticket films driven by spectacle, action & franchise, and smaller, story-driven films

Read Insight ›

Gazing at stardom... and its gendered ways

Gazing at stardom... and its gendered ways

The popularity of almost all top male film stars of India is skewed towards male audience, for reasons that are arguably systemic, and have their roots in the 'male gaze'

Read Insight ›

The India Box Office Report: April 2023

Despite PS-2 crossing the ₹200 Cr mark, April 2023 was yet another underwhelming month at the India box office

Read Insight ›

From Our Insights Desk

Cinema: Mass entertainment or luxury item?

Findings of Ormax Cine Sense: 2023 suggest that movie-going, at least in the Hindi language, may not be as mainstream a phenomenon as is popularly believed

Read ›

India's OTT evolution: The North-South divide

An analysis on how the Hindi and South OTT industries are at different stages of evolution, on both supply and demand, with the web-series format still trying to find its feet in the South

Read ›

Cine Sense: Five types of Hindi film-goers in India

The Hindi edition of Ormax Cine Sense: 2023 classifies 21.6 Million (2.2 Cr) Hindi film-goers in India into five segments, based on their movie-going behaviour and content taste

Read ›