Product Update: OTT (Fiction) Content Testing
To account for the expansion of OTT content consumption during the pandemic, and the evolution of audience taste & preferences, engagement drivers used in Ormax Stream Test have been updated recently
Say No to 'Regional'
In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship
Hindi cinema's moment of reckoning
What will it take for Hindi film industry to get back on its feet in the post-pandemic era?
Subscribe to stay updated with our latest insights