Ormax Media

India box office: Resurgence of the long tail

India box office: Resurgence of the long tail

The dependence of India box office on the top 10 films reduced from 41% in 2024 to 33% in 2025, indicating renewed strength in the long tail, and a broader theatrical recovery

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Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026

Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026

Our new tool Ormax Trac20 combines weekly ad tracking and multi-stage brand lift diagnostics to help IPL 2026 sponsors & advertisers measure impact and optimise in-season performance

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Ormax Cinematix's FBO: Accuracy update (February 2026)

Ormax Cinematix's FBO: Accuracy update (February 2026)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major February 2026 releases vis-à-vis their actual box-office openings

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From Our Insights Desk

Product launch: Ormax StreamView

Our new weekly tracker is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?”

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The India Box Office Report: January 2026

Powered by Border 2 and the Telugu Sankranthi release Mana Shankara Vara Prasad Garu, 2026 opened strongly at the India box office, with January grossing ₹1,327 Cr

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Introducing Ormax Media Affluence (OMA)

OMA is a new audience classification system designed specifically to measure affluence level of audiences in context of the media & entertainment sector in India

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