Aakriti is a Group Head in the Insights team at Ormax Media. She manages the functioning of Ormax Media's proprietary tracking tools like Ormax Stream Track, Ormax Showbuzz, and Ormax Characters India Loves, among others, apart from handling custom research projects, especially in the streaming domain. She is also in charge of client servicing for some of the prominent business partners of the company.

Before joining Ormax Media, Aakriti worked as a Strategy Consultant at Deloitte, and then an Account Manager with T-Series. She holds a bachelor’s degree in psychology from Calcutta University, and a Masters in Global Business from SP Jain School of Global Management. She enjoys listening to music and is an ardent OTT viewer who loves to binge-watch shows.