Collectively speaking: The secret formula behind Hindi GEC hits

An analysis of 1,400 scenes unearths a crucial difference in episodic screenplays of hit vs. flop Hindi GEC fiction shows

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A not-so-remote possibility

In just eight years, the gender equation around the control over the TV remote in urban India has seen a dramatic shift

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Malayalam cinema: Not the usual South Side Story

An analysis of 200 films across the four South Indian languages illustrates how different Malayalam cinema is from the other three industries

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Quantifying gender disparity in Indian cinema

The first edition of the O Womaniya! report by Film Companion & Ormax Media reveals glaring statistics on gender disparity in Indian films

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Worth of the words

An analysis of the top 200 Hindi songs over the last decade reveals that there has been a resurgence of songs with meaningful lyrics

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In digital we trust: Urban Indian kids

Findings of Ormax Brand Trust Survey 2021 reveal that digital media brands have managed to earn the trust of urban Indian kids

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Is political ideology coloring our cinema choices?

Understanding the impact of audience’s political ideology on their choice and preference of Hindi films

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Show me the buzz: Awareness concerns for Hindi GECs

2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern

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How 'bright' is Hindi cinema's future?

Hindi film audience have become more receptive to dimly-lit frames, and to visual spaces that are not as bright and colorful as those in the 90s

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Women at work: Hindi cinema’s progressive shift

An analysis reveals how female lead characters in Hindi cinema have evolved from broad-stroke homemakers and love interests to those with more professional heft

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The character factor: From enduring hits to instant hits

An analysis of 53 top-performing characters over the last 12 years reveals that the lifespan of popular Hindi GEC characters has seen a significant drop

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Ala Vaikunthapurramloo: Decoding a blockbuster's success

A look at six factors that were pivotal to the film’s extraordinary box-office run

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