10K Crore: Return of the box office
With gross box office of ₹10,637 Crore, 2022 became only the second year ever to cross ₹10,000 Crore mark at the India box office
Streaming originals in India: The 2022 story
Which Hindi & International web-series & OTT films were the most-watched in India in 2022? Which ones generated the maximum buzz, and which ones were liked the most by audiences? Here are the answers.
Product Update: OTT (Fiction) Content Testing
To account for the expansion of OTT content consumption during the pandemic, and the evolution of audience taste & preferences, engagement drivers used in Ormax Stream Test have been updated recently
The India Box Office Report: November 2022
Drishyam 2 salvages a month that saw several films across languages underperform at the box office
India's OTT universe: The growth story
The 2022 edition of The Ormax OTT Audience (Sizing) Report pegs India's digital video universe at 423.8 Million, i.e., a growth of 20% over the previous year
The India Box Office Report: October 2022
Kantara's extended run ensured that October 2022 was a respectable month at box office in India
The India Box Office Report: September 2022
Ponniyin Selvan - PS I and Brahmāstra make September the third-best month of 2022 at the Indian box office
Hindi cinema's moment of reckoning
What will it take for Hindi film industry to get back on its feet in the post-pandemic era?
Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
Say No to 'Regional'
In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship
The India Box Office Report: August 2022
Films from Telugu and Tamil languages dominate the Indian box office in August 2022, which saw the reversal of a declining month-on-month trend
The return of the Angry Young Man
The 1970s archetype of the Angry Young Man is back in a modern avatar, via characters like Rocky, Pushpa, Kabir Singh and Harshad Mehta. What makes this persona tick in today's times?
The India Box Office Report: July 2022
Amid a declining trend, Thor: Love And Thunder and Vikrant Rona bring some respectability to July 2022 box office in India
O Womaniya! 2022: Quantifying gender disparity in Indian entertainment
The second edition of the O Womaniya! report by Ormax Media & Film Companion, and supported by Prime Video India, reveals glaring statistics on gender disparity in the Indian entertainment industry
Stream time: The best of 2022 so far
Our mid-year review looks at the top original series and films on streaming platforms in India over the period Jan-Jun 2022
The India Box Office Report: June 2022
Vikram grosses ₹ 285 Cr, keeping 2022 in race to be the biggest-ever box office year till date. Read more in our new monthly feature
Mind your language!
Six months after the film's release, this analysis looks at how the overuse of the English language may have severely curtailed the box office business of the film 83
The MARVEL-ous 6!
A new research report lists the most popular Marvel Cinematic Universe (MCU) characters in India
Segmenting Indian AVOD audience
The Ormax OTT Audience Profiling Report 2022 classifies the 99.7 Mn (urban adult) AVOD universe in India into five segments
Segmenting Indian SVOD audience
The Ormax OTT Audience Profiling Report 2022 classifies the 66.1 Mn (urban adult) SVOD universe in India into five segments
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