Ormax Media Pvt. Ltd.


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While we work extensively with TV news channels and newspapers, we see news as a domain in itself, rather than just a genre within various domains. This perspective stems from the unique requirements of the news business, especially in today's age of digital news proliferation and challenges associated with fake news.

Our works in the news domain focuses on both editorial and marketing aspects of the business. We have undertaken strategic projects in a wide range of areas such as new product launch strategy, brand architecture and editorial planning.

Business Partners

The Times Of India
Rajasthan Patrika
Times Now
Jagran New Media
The Hindu
Mirror Now


PM & CM Approval Ratings

Launched in 2020, Ormax Media's Approval Ratings are a definitive indicator of the voter response to the leadership at the Centre (PM) and in various states (CMs). It is India's only continuous, round-the-year poll on political Approval Ratings.

Fact Or Fake?

Launched in 2020, Fact Or Fake? is a six-monthly research report on credibility of news in India. The report tracks the quantum of concern around fake news, and measures credibility of news in print, TV, radio, digital and social media.

Ormax Brand Matrix

Ormax Brand Matrix (OBM) is the only tailor-made brand tracking tool for news channels and newspapers in India. The customised, domain-centric approach is designed to generate highly actionable marketing and editorial recommendations.

Let's Connect

News Insights

The politics of news

The politics of news

Do news consumers care whether their most-loved news brands are politically neutral or not? Findings of this research among Hindi news viewers can surprise you

Ormax PM & CM Approval Ratings: An explainer

Ormax PM & CM Approval Ratings: An explainer

The article answers a list of frequently-asked questions about our Prime Minister and Chief Minister Approval Ratings products

Fact or fake: A reality check on Indian news

Fact or fake: A reality check on Indian news

Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media

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