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The future of OOH measurement

The future of OOH measurement

Ormax OHM has partnered with Intel India, Times OOH & Quividi to showcase world class solutions that enable advanced audience analytics and automation to deliver experiential OOH campaigns

Programmatic advertising: The future of OOH in India

Programmatic advertising: The future of OOH in India

The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement

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Product update: Content testing for the horror genre

Product update: Content testing for the horror genre

Based on our accumulated audience insights, we are introducing genre-specific drivers for horror films and series in our content testing tools, Ormax Moviescope and Ormax Stream Test

Streaming has a new bias: The male lead

Streaming has a new bias: The male lead

An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over

The India Box Office Report: October 2025

The India Box Office Report: October 2025

Driven by Kantara - A Legend: Chapter-1, October 2025 has emerged as the highest-grossing box office month of the year at the India box office, with gross collections of ₹1,669 Cr

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