Ormax OHM has partnered with Intel India, Times OOH & Quividi to showcase world class solutions that enable advanced audience analytics and automation to deliver experiential OOH campaigns
Programmatic advertising: The future of OOH in India
The digital OOH medium in India has huge potential to grow on the strength of technology-enabled programmatic advertising and measurement
Top 50 streaming originals in India: Jan-Jun 2025
Our mid-year report looks at the most-watched original series and films on streaming platforms in India in the first half of 2025
Metro myopia: The blind spot in Hindi OTT storytelling
Hindi OTT fiction space is saturated with metro-based stories, but this analysis based on Ormax Power Rating (OPR) reveals that non-metro and rural settings resonate more deeply with audiences
Criminal Justice: Cutting through the ACT clutter
An analysis of key factors that have contributed to the success of the Criminal Justice franchise in the over-saturated ACT (Action Crime Thriller) genre
Subscribe to stay updated with our latest insights
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy