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Ormax Mpact case study: Realme Hip Hop India 2 on Amazon MX Player

Ormax Mpact case study: Realme Hip Hop India 2 on Amazon MX Player

Did brand Realme benefit from its sponsorship of Hip Hop India 2 on Amazon MX Player? Read this Ormax Mpact case study to find out

Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan

Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan

This case study, for the new Mountain Dew commercial launched during ICC Champions Trophy 2025, showcases our Brand Lift measurement tool Ormax Mpact

Ormax Mpact case study: Bandhan Mutual Fund on India Today TV

Ormax Mpact case study: Bandhan Mutual Fund on India Today TV

This case study, based on the integration executed by Bandhan Mutual Fund on English news channel India Today, showcases our Brand Lift measurement tool Ormax Mpact

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OTT window: An overrated obstacle?

OTT window: An overrated obstacle?

An analysis on whether the eight-week gap between theatrical to OTT release of Hindi films is damaging the box office prospects of new Hindi films

The India Box Office Report: April 2025

The India Box Office Report: April 2025

April 2025 was a steady month at the India Box Office, recording ₹825 Cr in gross collections, with four films grossing over ₹100 Cr

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