Show me the buzz: Awareness concerns for Hindi GECs
2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern
Chiraiya: Anatomy of a breakout success
Decoding the success of Chiraiya, the most watched Indian web series of 2026 so far, and the learnings streaming platforms and producers can draw from it
Ormax Cinematix's FBO: Accuracy update (May 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major May 2026 releases vis-à-vis their actual box-office openings
TOBAR 2026: Five types of Hindi theatregoers in India
The Ormax Bollywood Audience Report (TOBAR) 2026 classifies 28.5 Million regular Hindi theatregoers in India into five segments, based on their movie-going behaviour and content taste
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