Our research report in collaboration with Meta, titled Micro Dramas: The India Story, was released during the Meta Marketing Summit: Micro Drama Edition in Bengaluru on March 18, 2025. The research was conducted between November 2025 and January 2026, combining 50 depth interviews and 2,000 personal interviews with micro drama audiences aged 18–44 years across 14 Indian states, making it one of the most comprehensive studies of the category in India to date. The findings were unveiled at the summit, that brought together leading micro drama platforms, creators, brands, agencies, venture investors, and payment partners to discuss the rapid rise of the category and the ecosystem needed to support its next phase of growth.

You can download the report here.

Some key highlights of the report:

1. Micro dramas are a rapidly emerging content category in India: 65% of viewers say they discovered micro dramas within the last year, highlighting how quickly the format has taken off among digital audiences.

2. Social platform feeds are the primary discovery engine for micro dramas, with 89% micro drama viewers discovering the format through social feeds and recommendations, indicating that algorithm-led discovery is driving the growth of the category.

3. 90% viewers watch micro dramas alone, making it a highly individual and private content format compared to OTT and television viewing.

4. Romance, Family Drama and Comedy are the most-preferred genres of Micro Drama content.

5. A significant section of the audience (47%) finds AI-generated Micro Drama content unique and creative, and only 6% reject AI-generated content outright, highlighting low resistance to AI content as long as the narratives meet viewer expectations.

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