IPL has been the biggest stage for brands in India since 2008, with unmatched reach, unmatched attention, and an unmatched cultural footprint. But it’s also one of the most demanding marketing environments: high investment, heavy clutter, and a long season where brand momentum can rise (or fade) week by week.

Our new launch Ormax Trac20 is a syndicated research tool built for brands investing in IPL 2026, Ormax Trac20 deploys Ormax Media's proprietary brand lift measurement tool Ormax Mpact, a structured brand lift framework that looks at the incremental impact of the IPL window across three checkpoints: Pre-season baseline, Mid-season, and Post-season. This helps brands understand how the IPL association is shifting brand health and funnel movement, and what that implies for messaging and activation.

With a large sample size of 4,500 and a syndicated research approach, Ormax Trac20 is designed to help brands benchmark their performance against other brands in the IPL ecosystem.

Ormax Trac20 is built as a neutral third-party measurement system with strong benchmarking depth, enabling brands to interpret performance in context, not in isolation. The framework is designed to be robust across audiences and consumption modes, reflecting how IPL is watched today across platforms and devices.

For more details related to Ormax Trac20 and its subscription, email us at [email protected], and we will connect with you very soon.