With streaming platforms following varying disclosure practices and no single, standardised measurement system for OTT in India, our new audience tracking tool Ormax StreamView is built to provide objective, third-party viewership estimates for the country’s rapidly maturing streaming market. The tool is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: "What is India watching on OTT?"

Ormax StreamView is a weekly report of the Top 50 most-watched properties on OTT in India for the previous week (Monday to Sunday), released every Tuesday. The syndicated subscription cycle begins January 5, 2026. The first week's report (Jan 5-11, 2026) can be downloaded free here.

Ormax StreamView tracks long-form properties across formats including OTT originals, GEC content, theatrical films, non-fiction, sports, and news, while excluding short-form video such as reels, shorts, micro-dramas, songs, and trailers. The coverage includes all languages (Indian and international). A “view” is defined as any individual who watched a property for at least 30 minutes in a given week in India.

Ormax StreamView is built on a three-step hybrid research design combining an OTT Viewership Tracker using online surveys, Ormax’s in-house OTT Panel that logs daily OTT consumption, and statistical projection to India’s OTT universe, anchored on audience universe estimates as per The Ormax OTT Audience Report released annually. The methodology currently covers 2,500+ respondents per week, with plans to scale to 5,000+ by mid-2026.

From April 2026, we will also roll out target group-specific reports in phases, including segments such as Connected TV users, male & female audience reports, geographical cohorts, media affluence segments, etc.

Ormax StreamView is our attempt to bring clarity, comparability, and credibility to OTT viewership reporting in India, especially at a time when advertising is becoming central to the category. The tool will help platforms, content owners and creators, advertisers, and agencies make sharper decisions by providing a consistent, third-party view of what’s truly being watched on OTT in India, week after week.

Ormax StreamView is the newest addition to Ormax Media’s suite of streaming products in India, and is now available by subscription. Read online coverage of Ormax StreamView on Fortune India, exchange4media and afaqs!.

For subscription details, please email us at [email protected], and we will get back to you soon.