In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship
Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026
Our new tool Ormax Trac20 combines weekly ad tracking and multi-stage brand lift diagnostics to help IPL 2026 sponsors & advertisers measure impact and optimise in-season performance
Ormax Cinematix's FBO: Accuracy update (February 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major February 2026 releases vis-à-vis their actual box-office openings
The India Box Office Report: January 2026
Powered by Border 2 and the Telugu Sankranthi release Mana Shankara Vara Prasad Garu, 2026 opened strongly at the India box office, with January grossing ₹1,327 Cr
Subscribe to stay updated with our latest insights
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy