In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship
The India Box Office Report: May 2025
May 2025 turned out to be a strong month at the India Box Office, recording ₹1,136 Cr in gross collections, driven by Raid 2 and Mission: Impossible - The Final Reckoning
OTT window: An overrated obstacle?
An analysis on whether the eight-week gap between theatrical to OTT release of Hindi films is damaging the box office prospects of new Hindi films
Not just nostalgia: Why legacy characters are dominating HGECs
Despite not featuring in the show since 2017, Daya (Taarak Mehta Ka Ooltah Chashmah) continues to enjoy immense popularity among Hindi GEC audiences. Her enduring success highlights a category trend
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