The Ba***ds Of Bollywood: Raising the marketing bar

Ormax Stream Track data reveals that Netflix’s 2025 release The Ba***ds Of Bollywood ranks among the strongest non-franchise streaming launches post-pandemic, second only to Farzi

The ₹100 Cr moment for Gujarati cinema

With a quarter still to go in 2025, Gujarati box office has surpassed the ₹100 Cr mark for the first time ever. Here's a deep-dive into a success story that very few saw coming

The Ormax OTT Audience Report: 2025

The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 601.2 million users. The CTV universe has grown by a staggering 85% in a single year, to 129.2 million