Fact or fake: A reality check on Indian news
Second edition of our 'Fact or Fake?' report suggests that concerns around fake news have escalated in India. The author looks at the findings and their implications for Indian news media
Product launch: Ormax StreamView
Our new weekly tracker is designed to answer a simple, high-stakes question for the Indian media and advertising ecosystem: “What is India watching on OTT?”
Introducing Ormax Media Affluence (OMA)
OMA is a new audience classification system designed specifically to measure affluence level of audiences in context of the media & entertainment sector in India
Streaming has a new bias: The male lead
An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over
Subscribe to stay updated with our latest insights
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy