The India Box Office Report: October 2025
Driven by Kantara - A Legend: Chapter-1, October 2025 has emerged as the highest-grossing box office month of the year at the India box office, with gross collections of ₹1,669 Cr
The ₹100 Cr moment for Gujarati cinema
With a quarter still to go in 2025, Gujarati box office has surpassed the ₹100 Cr mark for the first time ever. Here's a deep-dive into a success story that very few saw coming
Content over familiarity: The franchise reality-check
After peaking in 2024, the box office share of Hindi franchise films declines significantly in 2025, underlining that IP-led films do not guarantee success at the box office
ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT
Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement
The 50: Social Reality beyond Bigg Boss
By shifting focus from sustained drama to structured competition, The 50 delivers a fresher, more merit-driven format within the social reality genre, without feeling like a Bigg Boss clone
Subscribe to stay updated with our latest insights
© 2026 Ormax Media Pvt. Ltd. All Rights Reserved.
Ormax Media Pvt. Ltd.
402, Signature,
Captain Suresh Samant Marg,
Andheri West, Mumbai 400053
Phone: +91 22 7161 4500
Get to know us
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy
