Anatomy of the anthology: An audience perspective

While streaming platforms seem bullish on anthologies in India, this analysis suggests the format holds little content or marketing value for the audience

Back to the theatres... and a potential audience of 146 million!

Ormax Media's pre-pandemic report Sizing The Cinema pegged India's pre-pandemic theatrical audience universe at 146 million. Here's a recap of what the Indian theatrical market looks like.

Never let bad tech come in the way of a good story

A study of Indian streaming audience challenges conventional thinking that content reigns supreme, by highlighting how crucial the technological prowess of a streaming platform can be