The India Box Office Report: March 2026

Powered by Dhurandhar: The Revenge’s all-time record, March 2026 recorded ₹1,690 Cr in collections at the India box office

Content over familiarity: The franchise reality-check

After peaking in 2024, the box office share of Hindi franchise films declined significantly in 2025, underlining that IP-led films do not guarantee success at the box office

ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT

Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement