Introducing Ormax Media Affluence (OMA)

OMA is a new audience classification system designed specifically to measure affluence level of audiences in context of the media & entertainment sector in India

Ormax Cinematix's FBO: Accuracy update (December 2025)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major December 2025 releases vis-à-vis their actual box-office openings

Streaming has a new bias: The male lead

An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over