Potency: The monetisation metric that matters

Potency is a measure of the efficacy of a show/ film to drive new subscriptions/ renewals for an OTT platform. Here's an analysis of trends on this parameter from Ormax Stream Track

Content Testing: Frequently Asked Questions - Part 2

In the second edition of this explainer series, we continue to answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains

Cinema Day: The ticket trick?

Capping ticket prices at ₹99 on Cinema Day has resulted in a three to four fold increase in footfalls. But can such occasions create a sustained habit for cinema viewing?