Ormax Trac20: Decoding effectiveness of cricket advertising

Our new report, based on analysis of 54 brands that advertised during IPL 2026, identifies what works, and what doesn't, in cricket advertising in India

Ormax Cinematix's FBO: Accuracy update (June 2026)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2026 releases vis-à-vis their actual box-office openings

Busting the OTT myth: the Buzz belongs to Her

An analysis of non-franchise Hindi web-series released since 2025 reveals that female-led stories are emerging as stronger Buzz generators. Here’s why