Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?
The Ormax OTT Audience Report: 2026
The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 664.9 million users. The CTV universe has grown by a staggering 60% in a single year, to 206.9 million
Marketing Spider-Man, the Indian way
How Spider-Man: Brand New Day combined franchise equity with localisation, cultural collaborations, and innovative activations to deliver the biggest-ever Hollywood opening in India
Ormax Cinematix's FBO: Accuracy update (August 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major August 2026 releases vis-à-vis their actual box-office openings
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