Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?
Ormax Cinematix's FBO: Accuracy update (November 2024)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2024 releases vis-à-vis their actual box-office openings
Content Testing: Frequently Asked Questions - Part 3
In the third and final edition of this explainer series, we continue to answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains
The India Box Office Report: October 2024
Led by Tamil films Amaran and Vettaiyan, October 2024 marked another good month at the India Box Office, with gross collections of ₹994 Cr
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