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The OTT brand challenge

The OTT brand challenge

Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?

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Top 50 streaming originals in India: Jan-Jun 2025

Top 50 streaming originals in India: Jan-Jun 2025

Our mid-year report looks at the most-watched original series and films on streaming platforms in India in the first half of 2025

Metro myopia: The blind spot in Hindi OTT storytelling

Metro myopia: The blind spot in Hindi OTT storytelling

Hindi OTT fiction space is saturated with metro-based stories, but this analysis based on Ormax Power Rating (OPR) reveals that non-metro and rural settings resonate more deeply with audiences

Criminal Justice: Cutting through the ACT clutter

Criminal Justice: Cutting through the ACT clutter

An analysis of key factors that have contributed to the success of the Criminal Justice franchise in the over-saturated ACT (Action Crime Thriller) genre

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