The OTT brand challenge
Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?
The India Box Office Report: October 2023
October 2023 was a moderate month at the Indian box office, with films released in the month grossing ₹812 Cr, of which almost 50% came from just one film, Leo
Cinema is 'buzzing'... and on OTT too!
OTT launches of theatrical films have outperformed web-series and OTT original films on Buzz in 2023, highlighting the power they carry on the streaming medium
Just short of 500 Million
The latest edition of The Ormax OTT Audience Report sizes India's digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022
Subscribe to stay updated with our latest insights
© 2023 Ormax Media Pvt. Ltd. All Rights Reserved.
Ormax Media Pvt. Ltd.
701, Kshitij, Veera Desai Road
Andheri (W), Mumbai 400 053
Phone: +91 22 7161 4500
Get to know us
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy
