The OTT brand challenge
Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?
At the box office, size matters!
The pandemic has widened the chasm between big-ticket films driven by spectacle, action & franchise, and smaller, story-driven films
Gazing at stardom... and its gendered ways
The popularity of almost all top male film stars of India is skewed towards male audience, for reasons that are arguably systemic, and have their roots in the 'male gaze'
The India Box Office Report: April 2023
Despite PS-2 crossing the ₹200 Cr mark, April 2023 was yet another underwhelming month at the India box office
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