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The OTT brand challenge

The OTT brand challenge

Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?

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Devotional cinema: A leap of faith

Devotional cinema: A leap of faith

After the success of Mahavatar Narsimha last year, Hanuman Ansh has delivered extraordinary box office success in 2026. But can the genre sustain its theatrical momentum going forward?

The India Box Office Report: September 2026

The India Box Office Report: September 2026

Powered by Mirzapur: The Movie, September 2026 crossed ₹1,100 Cr at the India box office, taking the year’s total to ₹11,000 Cr with three months to go

K-Dramas in India: The growth story in numbers

K-Dramas in India: The growth story in numbers

Nine key data points from The Ormax OTT Audience Report: 2026 and Ormax StreamView, that showcase the growing consumption of K-Dramas in India

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