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The OTT brand challenge

The OTT brand challenge

Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?

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Ormax Cinematix's FBO: Accuracy update (July 2026)

Ormax Cinematix's FBO: Accuracy update (July 2026)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major July 2026 releases vis-à-vis their actual box-office openings

Maa Inti Bangaaram: Expanding the canvas for female-led cinema

Maa Inti Bangaaram: Expanding the canvas for female-led cinema

With gross domestic collections of ₹72 Crore, Maa Inti Bangaaram has emerged as a significant theatrical success. A deep-dive into the factors contributing to the film's strong box office performance

The India OTT Watchlist: Jan-Jun 2026

The India OTT Watchlist: Jan-Jun 2026

Our mid-year report uses Ormax StreamView data to list the 50 most-watched properties on streaming in India, in the first half of 2026

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