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The OTT brand challenge

The OTT brand challenge

Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?

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The India Box Office Report: March 2025

The India Box Office Report: March 2025

March 2025 was a low-key month at the India Box Office, recording only ₹585 Cr in gross collections, led by L2E Empuraan & Sikandar

Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan

Ormax Mpact case study: Mountain Dew ft. Salman Khan & Hrithik Roshan

This case study, for the new Mountain Dew commercial launched during ICC Champions Trophy 2025, showcases our Brand Lift measurement tool Ormax Mpact

Hollywood in India: The decline in numbers

Hollywood in India: The decline in numbers

An analysis of Hollywood's fluctuating fortunes at the Indian box office, before and after the pandemic

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