Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?
ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT
Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement
The 50: Social Reality beyond Bigg Boss
By shifting focus from sustained drama to structured competition, The 50 delivers a fresher, more merit-driven format within the social reality genre, without feeling like a Bigg Boss clone
Ormax Cinematix's FBO: Accuracy update (March 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major March 2026 releases vis-à-vis their actual box-office openings
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