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Our mid-year report looks at the most-watched original series and films on streaming platforms in India in the first half of 2025
Metro myopia: The blind spot in Hindi OTT storytelling
Hindi OTT fiction space is saturated with metro-based stories, but this analysis based on Ormax Power Rating (OPR) reveals that non-metro and rural settings resonate more deeply with audiences
Criminal Justice: Cutting through the ACT clutter
An analysis of key factors that have contributed to the success of the Criminal Justice franchise in the over-saturated ACT (Action Crime Thriller) genre
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