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The OTT brand challenge

The OTT brand challenge

Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?

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The India Box Office Report: October 2023

The India Box Office Report: October 2023

October 2023 was a moderate month at the Indian box office, with films released in the month grossing ₹812 Cr, of which almost 50% came from just one film, Leo

Cinema is 'buzzing'... and on OTT too!

Cinema is 'buzzing'... and on OTT too!

OTT launches of theatrical films have outperformed web-series and OTT original films on Buzz in 2023, highlighting the power they carry on the streaming medium

Just short of 500 Million

Just short of 500 Million

The latest edition of The Ormax OTT Audience Report sizes India's digital video universe at 481.1 Million users, a modest 13.5% growth vis-a-vis 2022

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