Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?
Venn It Happens: OTT & Linear TV audience intersection
The first edition of our new feature Venn It Happens illustrates the intersection between OTT and Linear TV audiences in India, using data from The Ormax OTT Audience Report: 2025
Ormax Cinematix's FBO: Accuracy update (September 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major September 2025 releases vis-à-vis their actual box-office openings
The Ormax OTT Audience Report: 2025
The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 601.2 million users. The CTV universe has grown by a staggering 85% in a single year, to 129.2 million
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