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The OTT brand challenge

The OTT brand challenge

Can an OTT platform rely on quality content to build its brand? Or is there more to brand building in the Indian OTT category than just compelling content?

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The India Box Office Report: September 2025

The India Box Office Report: September 2025

Led by They Call Him OG and Jolly LLB 3, September 2025 emerges as another good month at the India Box Office, with gross collections of ₹1,035 Cr

The Ba***ds Of Bollywood: Raising the marketing bar

The Ba***ds Of Bollywood: Raising the marketing bar

Ormax Stream Track data reveals that Netflix’s 2025 release The Ba***ds Of Bollywood ranks among the strongest non-franchise streaming launches post-pandemic, second only to Farzi

The ₹100 Cr moment for Gujarati cinema

The ₹100 Cr moment for Gujarati cinema

With a quarter still to go in 2025, Gujarati box office has surpassed the ₹100 Cr mark for the first time ever. Here's a deep-dive into a success story that very few saw coming

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