Where are the mothers?
Popularity share of HGEC female protagonists in the highly-relatable motherhood life-stage has declined significantly over the last six years. But there's more to it than meets the eye
The character factor: From enduring hits to instant hits
An analysis of 53 top-performing characters over the last 12 years reveals that the lifespan of popular Hindi GEC characters has seen a significant drop
At the box office, size matters!
The pandemic has widened the chasm between big-ticket films driven by spectacle, action & franchise, and smaller, story-driven films
Gazing at stardom... and its gendered ways
The popularity of almost all top male film stars of India is skewed towards male audience, for reasons that are arguably systemic, and have their roots in the 'male gaze'
The India Box Office Report: April 2023
Despite PS-2 crossing the ₹200 Cr mark, April 2023 was yet another underwhelming month at the India box office
Subscribe to stay updated with our latest insights
© 2023 Ormax Media Pvt. Ltd. All Rights Reserved.
Ormax Media Pvt. Ltd.
701, Kshitij, Veera Desai Road
Andheri (W), Mumbai 400 053
Phone: +91 22 7161 4500
Get to know us
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy
