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Ormax Media Pvt. Ltd. Insights of Ormax Characters India Loves

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Where are the mothers?

Where are the mothers?

Popularity share of HGEC female protagonists in the highly-relatable motherhood life-stage has declined significantly over the last six years. But there's more to it than meets the eye

The character factor: From enduring hits to instant hits

The character factor: From enduring hits to instant hits

An analysis of 53 top-performing characters over the last 12 years reveals that the lifespan of popular Hindi GEC characters has seen a significant drop

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At the box office, size matters!

At the box office, size matters!

The pandemic has widened the chasm between big-ticket films driven by spectacle, action & franchise, and smaller, story-driven films

Gazing at stardom... and its gendered ways

Gazing at stardom... and its gendered ways

The popularity of almost all top male film stars of India is skewed towards male audience, for reasons that are arguably systemic, and have their roots in the 'male gaze'

The India Box Office Report: April 2023

The India Box Office Report: April 2023

Despite PS-2 crossing the ₹200 Cr mark, April 2023 was yet another underwhelming month at the India box office

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