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Product update: Theatrical Content Testing

Product update: Theatrical Content Testing

To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022

Content Testing: An explainer

Content Testing: An explainer

In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings

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The India Box Office Report: October 2022

The India Box Office Report: October 2022

Kantara's extended run ensured that October 2022 was a respectable month at box office in India

Hindi cinema's moment of reckoning

Hindi cinema's moment of reckoning

What will it take for Hindi film industry to get back on its feet in the post-pandemic era?

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