Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
Ormax Cinematix's FBO: Accuracy update (July 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major July 2026 releases vis-à-vis their actual box-office openings
Maa Inti Bangaaram: Expanding the canvas for female-led cinema
With gross domestic collections of ₹72 Crore, Maa Inti Bangaaram has emerged as a significant theatrical success. A deep-dive into the factors contributing to the film's strong box office performance
The India OTT Watchlist: Jan-Jun 2026
Our mid-year report uses Ormax StreamView data to list the 50 most-watched properties on streaming in India, in the first half of 2026
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