We, The Sports Fans Of India

India's biggest consumer research on the sports category is now out. Read the highlights here

The curious case of The Kashmir Files

Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance

Now Streaming, at an app near you

Theatrical films are one of the more inclusive content types for streamers in India. Which platforms have the strongest film libraries, with recent box office hits?