Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
Ormax Mpact case study: Realme Hip Hop India 2 on Amazon MX Player
Did brand Realme benefit from its sponsorship of Hip Hop India 2 on Amazon MX Player? Read this Ormax Mpact case study to find out
Salman Khan at the box office: 2010-2025 in numbers
An analysis of Salman Khan's career from Dabangg to Sikandar, based on box office and proprietary Ormax data
Ormax Cinematix's FBO: Accuracy update (April 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major April 2025 releases vis-à-vis their actual box-office openings
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