We, The Sports Fans Of India
India's biggest consumer research on the sports category is now out. Read the highlights here
The curious case of The Kashmir Files
Does the success of The Kashmir Files underline the changing audience taste in a post-pandemic Bollywood? Or is there more to it? This analysis decodes the film's box office performance
Now Streaming, at an app near you
Theatrical films are one of the more inclusive content types for streamers in India. Which platforms have the strongest film libraries, with recent box office hits?
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