Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
Top 50 streaming originals in India: The 2025 story
Our year-end report looks at the Top 50 most-watched originals on streaming platforms in India in 2025
The Ormax Box Office Report: 2025
Powered by Hindi cinema’s strong comeback, 2025 became the biggest year ever at the Indian box office, with gross collections of ₹13,395 Cr, even as footfalls stayed flat
Urban romcoms: The Delhi NCR story
An analysis of why Delhi NCR contributes disproportionately to the box office of urban Hindi romcoms
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