Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
Ormax Cinematix's FBO: Accuracy update (November 2024)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2024 releases vis-à-vis their actual box-office openings
Content Testing: Frequently Asked Questions - Part 3
In the third and final edition of this explainer series, we continue to answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains
The India Box Office Report: October 2024
Led by Tamil films Amaran and Vettaiyan, October 2024 marked another good month at the India Box Office, with gross collections of ₹994 Cr
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