Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
The new research report by Meta and Ormax Media highlights how audiences are discovering and engaging with the emerging mobile-first storytelling format Micro Dramas
The India Box Office Report: February 2026
February 2026 marked the lowest-performing month at the India box office since February 2023, with total gross collections being limited to less than ₹500 Cr
Venn It Happens: Dhurandhar's audience in theatres and on streaming
The latest edition of Venn It Happens illustrates the intersection between the audience of the 2025 Hindi film Dhurandhar in theatres and on Netflix, based on Ormax Media's industry data
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