Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
Devotional cinema: A leap of faith
After the success of Mahavatar Narsimha last year, Hanuman Ansh has delivered extraordinary box office success in 2026. But can the genre sustain its theatrical momentum going forward?
The India Box Office Report: September 2026
Powered by Mirzapur: The Movie, September 2026 crossed ₹1,100 Cr at the India box office, taking the year’s total to ₹11,000 Cr with three months to go
K-Dramas in India: The growth story in numbers
Nine key data points from The Ormax OTT Audience Report: 2026 and Ormax StreamView, that showcase the growing consumption of K-Dramas in India
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