Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
Content Testing: An explainer
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
The India Box Office Report: October 2022
Kantara's extended run ensured that October 2022 was a respectable month at box office in India
Hindi cinema's moment of reckoning
What will it take for Hindi film industry to get back on its feet in the post-pandemic era?
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