Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
The India Box Office Report: January 2026
Powered by Border 2 and the Telugu Sankranthi release Mana Shankara Vara Prasad Garu, 2026 opened strongly at the India box office, with January grossing ₹1,327 Cr
The second edition of the Tulsea-Ormax report reveals the state of the screenwriting profession in India, based on findings of a survey conducted among 254 writers in the country
Ormax Cinematix: Dhurandhar The Revenge vs. Toxic (Hindi)
An analysis based on audience tracking data six weeks before one of the most anticipated box office clashes in recent times
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