Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
The India Box Office Report: Jan-Jun 2026
The first six months of 2026 grossed ₹6,398 Cr at the domestic box office, making it the highest-grossing first half of any year post the pandemic
The India OTT Watchlist: Jan-Jun 2026
Our mid-year report uses Ormax StreamView data to list the 50 most-watched properties on streaming in India, in the first half of 2026
Ormax Cinematix's FBO: Accuracy update (June 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2026 releases vis-à-vis their actual box-office openings
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