Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
From CTV to Micro Dramas: India's fascinating OTT spectrum
The simultaneous rise of Connected TV and Micro Drama audiences in India over the last year highlights how the Indian OTT market is expanding at both the premium and the mass ends simultaneously
Ormax Cinematix's FBO: Accuracy update (November 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2025 releases vis-à-vis their actual box-office openings
Streaming has a new bias: The male lead
An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over
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