Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
In this explainer, we attempt to answer 14 questions we are frequently asked about Content Testing, a.k.a. Test Screenings or Focus Screenings
Ormax Cinematix's FBO: Accuracy update (October 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major October 2025 releases vis-à-vis their actual box-office openings
India's CTV growth story in numbers
10 key data points from The Ormax OTT Audience Report: 2025, that showcase India's staggering Connected TV (CTV) growth story in numbers
The ₹100 Cr moment for Gujarati cinema
With a quarter still to go in 2025, Gujarati box office has surpassed the ₹100 Cr mark for the first time ever. Here's a deep-dive into a success story that very few saw coming
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