Most popular Hindi songs & soundtracks of 2024
Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here's the list of the Top 20 songs and Top 10 soundtracks of 2024
An analysis of the top 200 Hindi songs over the last decade reveals that there has been a resurgence of songs with meaningful lyrics
From CTV to Micro Dramas: India's fascinating OTT spectrum
The simultaneous rise of Connected TV and Micro Drama audiences in India over the last year highlights how the Indian OTT market is expanding at both the premium and the mass ends simultaneously
Ormax Cinematix's FBO: Accuracy update (November 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2025 releases vis-à-vis their actual box-office openings
Streaming has a new bias: The male lead
An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over
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