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Worth of the words

Worth of the words

An analysis of the top 200 Hindi songs over the last decade reveals that there has been a resurgence of songs with meaningful lyrics

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Ormax Cinematix's FBO: Accuracy update (November 2024)

Ormax Cinematix's FBO: Accuracy update (November 2024)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major November 2024 releases vis-à-vis their actual box-office openings

Content Testing: Frequently Asked Questions - Part 3

Content Testing: Frequently Asked Questions - Part 3

In the third and final edition of this explainer series, we continue to answer frequently-asked questions about our Content Testing work for theatrical, streaming and television domains

The India Box Office Report: October 2024

The India Box Office Report: October 2024

Led by Tamil films Amaran and Vettaiyan, October 2024 marked another good month at the India Box Office, with gross collections of ₹994 Cr

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