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Most popular Hindi songs & soundtracks of 2024

Most popular Hindi songs & soundtracks of 2024

Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here's the list of the Top 20 songs and Top 10 soundtracks of 2024

Worth of the words

Worth of the words

An analysis of the top 200 Hindi songs over the last decade reveals that there has been a resurgence of songs with meaningful lyrics

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Product update: Content testing for the horror genre

Product update: Content testing for the horror genre

Based on our accumulated audience insights, we are introducing genre-specific drivers for horror films and series in our content testing tools, Ormax Moviescope and Ormax Stream Test

Streaming has a new bias: The male lead

Streaming has a new bias: The male lead

An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over

The India Box Office Report: October 2025

The India Box Office Report: October 2025

Driven by Kantara - A Legend: Chapter-1, October 2025 has emerged as the highest-grossing box office month of the year at the India box office, with gross collections of ₹1,669 Cr

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