Show me the buzz: Awareness concerns for Hindi GECs
2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern
Criminal Justice: Cutting through the ACT clutter
An analysis of key factors that have contributed to the success of the Criminal Justice franchise in the over-saturated ACT (Action Crime Thriller) genre
Ormax Cinematix's FBO: Accuracy update (June 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2025 releases vis-à-vis their actual box-office openings
The India Box Office Report: May 2025
May 2025 turned out to be a strong month at the India Box Office, recording ₹1,136 Cr in gross collections, driven by Raid 2 and Mission: Impossible - The Final Reckoning
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