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Show me the buzz: Awareness concerns for Hindi GECs

Show me the buzz: Awareness concerns for Hindi GECs

2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern

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The India Box Office Report: October 2022

The India Box Office Report: October 2022

Kantara's extended run ensured that October 2022 was a respectable month at box office in India

Hindi cinema's moment of reckoning

Hindi cinema's moment of reckoning

What will it take for Hindi film industry to get back on its feet in the post-pandemic era?

Product update: Theatrical Content Testing

Product update: Theatrical Content Testing

To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022

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