Show me the buzz: Awareness concerns for Hindi GECs
2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern
Mahavatar Narsimha: Mythology wins, animation follows
Despite the limitations of animation at the Indian box office, Mahavatar Narsimha taps into mythology, faith, and collective identity to deliver one of 2025’s biggest blockbusters
Ormax Cinematix's FBO: Accuracy update (August 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major August 2025 releases vis-à-vis their actual box-office openings
Product launch: Ormax Sports Track
Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience
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