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Show me the buzz: Awareness concerns for Hindi GECs

Show me the buzz: Awareness concerns for Hindi GECs

2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern

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The India Box Office Report: July 2026

The India Box Office Report: July 2026

Driven by International films Spider-Man: Brand New Day and The Odyssey, and Tamil film Jana Nayagan, July 2026 emerged as the second-best month of the year at the India Box Office, grossing ₹1,582 Cr

Pritam, Pedro and the new mainstream

Pritam, Pedro and the new mainstream

JioHotstar’s Pritam and Pedro is India’s most-watched web series of 2026 so far. An analysis of what is driving its success, and what it could mean for the future of streaming originals in India

Maa Inti Bangaaram: Expanding the canvas for female-led cinema

Maa Inti Bangaaram: Expanding the canvas for female-led cinema

With gross domestic collections of ₹72 Crore, Maa Inti Bangaaram has emerged as a significant theatrical success. A deep-dive into the factors contributing to the film's strong box office performance

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