Show me the buzz: Awareness concerns for Hindi GECs
2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern
Introducing Ormax Media Affluence (OMA)
OMA is a new audience classification system designed specifically to measure affluence level of audiences in context of the media & entertainment sector in India
Ormax Cinematix's FBO: Accuracy update (December 2025)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major December 2025 releases vis-à-vis their actual box-office openings
Streaming has a new bias: The male lead
An analysis of 338 Hindi fiction originals since 2022 highlights a growing imbalance in the Indian streaming ecosystem, with male-led stories steadily taking over
Subscribe to stay updated with our latest insights
© 2026 Ormax Media Pvt. Ltd. All Rights Reserved.
Ormax Media Pvt. Ltd.
402, Signature,
Captain Suresh Samant Marg,
Andheri West, Mumbai 400053
Phone: +91 22 7161 4500
Get to know us
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy
