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Show me the buzz: Awareness concerns for Hindi GECs

Show me the buzz: Awareness concerns for Hindi GECs

2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern

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It's a new record!

It's a new record!

Amazon Prime Video's Farzi has set the record of being the most-watched Indian SVOD series of all time

The India Box Office Report: February 2023

The India Box Office Report: February 2023

With only one film nearing the 100 Cr (gross) mark, February 2023 turned out to be a poor month at the India box office, after the year had taken a great start in January

Getting younger

Getting younger

Ormax Media's report Sizing The Cinema: 2023 estimates that Indian cinema has become a ‘younger’ medium now, compared to pre-pandemic. Here's why

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