Show me the buzz: Awareness concerns for Hindi GECs
2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern
The Ormax OTT Audience Report: 2026
The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 664.9 million users. The CTV universe has grown by a staggering 60% in a single year, to 206.9 million
Marketing Spider-Man, the Indian way
How Spider-Man: Brand New Day combined franchise equity with localisation, cultural collaborations, and innovative activations to deliver the biggest-ever Hollywood opening in India
Ormax Cinematix's FBO: Accuracy update (August 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major August 2026 releases vis-à-vis their actual box-office openings
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