Show me the buzz: Awareness concerns for Hindi GECs
2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern
The India Box Office Report: August 2026
Driven by Hanuman Ansh, Toxic & Irumudi, August 2026 emerged as the best month of the year so far at the India Box Office, grossing ₹1,768 Cr
The Ormax OTT Audience Report: 2026
The latest edition of The Ormax OTT Audience Report sizes India’s digital video universe at 664.9 million users. The CTV universe has grown by a staggering 60% in a single year, to 206.9 million
Marketing Spider-Man, the Indian way
How Spider-Man: Brand New Day combined franchise equity with localisation, cultural collaborations, and innovative activations to deliver the biggest-ever Hollywood opening in India
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