Show me the buzz: Awareness concerns for Hindi GECs
2013 and 2016 saw dramatic drop in average Unaided Awareness (UA) levels of top Hindi GEC shows in their week of launch, highlighting a larger category concern
OTT window: An overrated obstacle?
An analysis on whether the eight-week gap between theatrical to OTT release of Hindi films is damaging the box office prospects of new Hindi films
The India Box Office Report: April 2025
April 2025 was a steady month at the India Box Office, recording ₹825 Cr in gross collections, with four films grossing over ₹100 Cr
Ormax Mpact case study: Realme Hip Hop India 2 on Amazon MX Player
Did brand Realme benefit from its sponsorship of Hip Hop India 2 on Amazon MX Player? Read this Ormax Mpact case study to find out
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