Ormax Trac20: Decoding effectiveness of cricket advertising
Our new report, based on analysis of 54 brands that advertised during IPL 2026, identifies what works, and what doesn't, in cricket advertising in India
ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT
Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement
Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026
Our new tool Ormax Trac20 offers multi-stage brand lift diagnostics to help sponsors & advertisers measure the marketing ROI of their IPL 2026 campaigns
Show me the trailer: Why web-series must be marketed differently
Ormax Stream Track reveals that Hindi web-series campaigns are not reaching enough viewers. The author argues that the answer may lie in lessons from Hindi film marketing
The India Box Office Report: Jan-Jun 2026
The first six months of 2026 grossed ₹6,398 Cr at the domestic box office, making it the highest-grossing first half of any year post the pandemic
The India OTT Watchlist: Jan-Jun 2026
Our mid-year report uses Ormax StreamView data to list the 50 most-watched properties on streaming in India, in the first half of 2026
Subscribe to stay updated with our latest insights
© 2026 Ormax Media Pvt. Ltd. All Rights Reserved.
Ormax Media Pvt. Ltd.
402, Signature,
Captain Suresh Samant Marg,
Andheri West, Mumbai 400053
Phone: +91 9324939911
Get to know us
We use cookies to improve your experience on this site. To find out more, read our Privacy Policy
