Ormax Trac20: Decoding effectiveness of cricket advertising
Our new report, based on analysis of 54 brands that advertised during IPL 2026, identifies what works, and what doesn't, in cricket advertising in India
ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT
Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement
Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026
Our new tool Ormax Trac20 offers multi-stage brand lift diagnostics to help sponsors & advertisers measure the marketing ROI of their IPL 2026 campaigns
Ormax Cinematix's FBO: Accuracy update (October 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major October 2026 releases vis-à-vis their actual box-office openings
Vishwanath & Sons: Travelling across languages and screens
With ₹142 Crore in domestic gross and over 15 million viewers on streaming, Vishwanath & Sons is one of 2026’s most widely-watched South films. A deep-dive into how it crossed languages and screens
K-Dramas in India: The growth story in numbers
Nine key data points from The Ormax OTT Audience Report: 2026 and Ormax StreamView, that showcase the growing consumption of K-Dramas in India
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