ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT
Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement
Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026
Our new tool Ormax Trac20 offers multi-stage brand lift diagnostics to help sponsors & advertisers measure the marketing ROI of their IPL 2026 campaigns
Content over familiarity: The franchise reality-check
After peaking in 2024, the box office share of Hindi franchise films declines significantly in 2025, underlining that IP-led films do not guarantee success at the box office
The 50: Social Reality beyond Bigg Boss
By shifting focus from sustained drama to structured competition, The 50 delivers a fresher, more merit-driven format within the social reality genre, without feeling like a Bigg Boss clone
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