Ormax Trac20: Decoding effectiveness of cricket advertising
Our new report, based on analysis of 54 brands that advertised during IPL 2026, identifies what works, and what doesn't, in cricket advertising in India
ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT
Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement
Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026
Our new tool Ormax Trac20 offers multi-stage brand lift diagnostics to help sponsors & advertisers measure the marketing ROI of their IPL 2026 campaigns
Ormax Cinematix's FBO: Accuracy update (June 2026)
This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2026 releases vis-à-vis their actual box-office openings
Busting the OTT myth: the Buzz belongs to Her
An analysis of non-franchise Hindi web-series released since 2025 reveals that female-led stories are emerging as stronger Buzz generators. Here’s why
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