Ormax Trac20: Decoding effectiveness of cricket advertising
Our new report, based on analysis of 54 brands that advertised during IPL 2026, identifies what works, and what doesn't, in cricket advertising in India
ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT
Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement
Ormax Trac20: Ad & sponsorship effectiveness research for IPL 2026
Our new tool Ormax Trac20 offers multi-stage brand lift diagnostics to help sponsors & advertisers measure the marketing ROI of their IPL 2026 campaigns
Devotional cinema: A leap of faith
After the success of Mahavatar Narsimha last year, Hanuman Ansh has delivered extraordinary box office success in 2026. But can the genre sustain its theatrical momentum going forward?
The India Box Office Report: September 2026
Powered by Mirzapur: The Movie, September 2026 crossed ₹1,100 Cr at the India box office, taking the year’s total to ₹11,000 Cr with three months to go
K-Dramas in India: The growth story in numbers
Nine key data points from The Ormax OTT Audience Report: 2026 and Ormax StreamView, that showcase the growing consumption of K-Dramas in India
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