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Bollywood’s ageing star problem

Bollywood’s ageing star problem

The average age of the most popular Hindi film has seen a rise since 2019, especially for male stars, pointing to a deeper succession challenge for the industry

Salman Khan at the box office: 2010-2025 in numbers

Salman Khan at the box office: 2010-2025 in numbers

An analysis of Salman Khan's career from Dabangg to Sikandar, based on box office and proprietary Ormax data

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The Connected TV Era: India's New Prime Time

The Connected TV Era: India's New Prime Time

A new report by WPP Media and The Trade Desk, in partnership with Ormax Media, explores India’s rapidly-evolving CTV landscape, and what that means for marketers today

The India Box Office Report: July 2026

The India Box Office Report: July 2026

Driven by International films Spider-Man: Brand New Day and The Odyssey, and Tamil film Jana Nayagan, July 2026 emerged as the second-best month of the year at the India Box Office, grossing ₹1,582 Cr

Pritam, Pedro and the new mainstream

Pritam, Pedro and the new mainstream

JioHotstar’s Pritam and Pedro is India’s most-watched web series of 2026 so far. An analysis of what is driving its success, and what it could mean for the future of streaming originals in India

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