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Ormax Media Pvt. Ltd. Insights of Popularity

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Bollywood’s ageing star problem

Bollywood’s ageing star problem

The average age of the most popular Hindi film has seen a rise since 2019, especially for male stars, pointing to a deeper succession challenge for the industry

Salman Khan at the box office: 2010-2025 in numbers

Salman Khan at the box office: 2010-2025 in numbers

An analysis of Salman Khan's career from Dabangg to Sikandar, based on box office and proprietary Ormax data

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Ormax Cinematix's FBO: Accuracy update (June 2026)

Ormax Cinematix's FBO: Accuracy update (June 2026)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major June 2026 releases vis-à-vis their actual box-office openings

Busting the OTT myth: the Buzz belongs to Her

Busting the OTT myth: the Buzz belongs to Her

An analysis of non-franchise Hindi web-series released since 2025 reveals that female-led stories are emerging as stronger Buzz generators. Here’s why

TOBAR 2026: Five types of Hindi theatregoers in India

TOBAR 2026: Five types of Hindi theatregoers in India

The Ormax Bollywood Audience Report (TOBAR) 2026 classifies 28.5 Million regular Hindi theatregoers in India into five segments, based on their movie-going behaviour and content taste

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