In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship
The India Box Office Report: July 2025
Driven by Saiyaara and Mahavatar Narsimha, July emerges as the highest-grossing box office month of 2025 in India, with ₹1,430 Cr in gross collections
Product launch: Ormax Sports Track
Our new syndicated tracker, Ormax Sports Track, measures awareness and engagement with sports tournaments among India’s digital audience
No man's land: The identity crisis of direct-to-OTT films
This analysis, based on Ormax viewership estimates and Ormax Stream Track data, reveals how the direct-to-OTT film format faces a significant marketing challenge, which limits its ROI
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