ICC T20 World Cup case studies: Thums Up, Hyundai & ChatGPT

Three Ormax Mpact case studies, for brands that advertised during the ICC T20 World Cup, highlight how effectiveness of cricket ad spends can be measured through third-party brand lift measurement

The 50: Social Reality beyond Bigg Boss

By shifting focus from sustained drama to structured competition, The 50 delivers a fresher, more merit-driven format within the social reality genre, without feeling like a Bigg Boss clone

Ormax Cinematix's FBO: Accuracy update (March 2026)

This edition of our monthly blog summarises Ormax Cinematix's box office forecasts (FBO) for all major March 2026 releases vis-à-vis their actual box-office openings