Say No to 'Regional'
In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship
The India Box Office Report: October 2022
Kantara's extended run ensured that October 2022 was a respectable month at box office in India
Hindi cinema's moment of reckoning
What will it take for Hindi film industry to get back on its feet in the post-pandemic era?
Product update: Theatrical Content Testing
To account for evolution in audience taste because of the pandemic, engagement drivers used in Ormax Moviescope and Ormax First Draft have been updated in September 2022
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