Taarak Mehta Ka Ooltah Chashmah: Turning crisis into opportunity
Despite filming restrictions, and on-air absence of lead character Jethalal for two weeks, the show strengthened its viewership in May 2021 because of effective content innovation
Collectively speaking: The secret formula behind Hindi GEC hits
An analysis of 1,400 scenes unearths a crucial difference in episodic screenplays of hit vs. flop Hindi GEC fiction shows
The character factor: From enduring hits to instant hits
An analysis of 53 top-performing characters over the last 12 years reveals that the lifespan of popular Hindi GEC characters has seen a significant drop
The Ormax Box Office 2024 Report
Despite 13% decline in Hindi box office, the total annual gross box office in the India market stood at ₹11,833 Cr, making 2024 the second-best year of all time, 3% behind 2023
Most popular Hindi songs & soundtracks of 2024
Based on our weekly popularity track of Hindi songs, Ormax Heartbeats, here's the list of the Top 20 songs and Top 10 soundtracks of 2024
Emerging OTT trend: From isolation to inclusion
Data from The Ormax SVOD Audience Report: 2024 suggests that there's a gradual but definitive shift from solo viewing to co-viewing of streaming content among pay audiences in India
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