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Taarak Mehta Ka Ooltah Chashmah: Turning crisis into opportunity

Taarak Mehta Ka Ooltah Chashmah: Turning crisis into opportunity

Despite filming restrictions, and on-air absence of lead character Jethalal for two weeks, the show strengthened its viewership in May 2021 because of effective content innovation

Collectively speaking: The secret formula behind Hindi GEC hits

Collectively speaking: The secret formula behind Hindi GEC hits

An analysis of 1,400 scenes unearths a crucial difference in episodic screenplays of hit vs. flop Hindi GEC fiction shows

The character factor: From enduring hits to instant hits

The character factor: From enduring hits to instant hits

An analysis of 53 top-performing characters over the last 12 years reveals that the lifespan of popular Hindi GEC characters has seen a significant drop

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It's a new record!

It's a new record!

Amazon Prime Video's Farzi has set the record of being the most-watched Indian SVOD series of all time

The India Box Office Report: February 2023

The India Box Office Report: February 2023

With only one film nearing the 100 Cr (gross) mark, February 2023 turned out to be a poor month at the India box office, after the year had taken a great start in January

Getting younger

Getting younger

Ormax Media's report Sizing The Cinema: 2023 estimates that Indian cinema has become a ‘younger’ medium now, compared to pre-pandemic. Here's why

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