Say No to 'Regional'
In a country that has a rich and diverse content landscape, the word “Regional” has an unmistakable ring of condescension, subliminally cueing a hierarchical relationship
Stars India Loves: The Pan India edition
Who are the most popular male and female film stars in India, across languages? Based on analysis using data from our long-running track titled Ormax Stars India Loves, we have the answers!
Reel & real: The Southern mix
In South cinema, the lines between the real life of a star and his role on the screen tend to blur, with references that only those in the know can understand and appreciate
At the box office, size matters!
The pandemic has widened the chasm between big-ticket films driven by spectacle, action & franchise, and smaller, story-driven films
Gazing at stardom... and its gendered ways
The popularity of almost all top male film stars of India is skewed towards male audience, for reasons that are arguably systemic, and have their roots in the 'male gaze'
The India Box Office Report: April 2023
Despite PS-2 crossing the ₹200 Cr mark, April 2023 was yet another underwhelming month at the India box office
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