TOBAR 2026: Five types of Hindi theatregoers in India
The Ormax Bollywood Audience Report (TOBAR) 2026 classifies 28.5 Million regular Hindi theatregoers in India into five segments, based on their movie-going behaviour and content taste
The Ormax Bollywood Audience Report (TOBAR) 2026
Our new research report provides in-depth profiling of Hindi theatrical audiences in India, based on a research conducted among 2,000 theatregoers
The Connected TV Era: India's New Prime Time
A new report by WPP Media and The Trade Desk, in partnership with Ormax Media, explores India’s rapidly-evolving CTV landscape, and what that means for marketers today
The India Box Office Report: July 2026
Driven by International films Spider-Man: Brand New Day and The Odyssey, and Tamil film Jana Nayagan, July 2026 emerged as the second-best month of the year at the India Box Office, grossing ₹1,582 Cr
Pritam, Pedro and the new mainstream
JioHotstar’s Pritam and Pedro is India’s most-watched web series of 2026 so far. An analysis of what is driving its success, and what it could mean for the future of streaming originals in India
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