A member of the Ormax Media team since 2012, Amit currently heads the Audience Tracking and Knowledge Center teams, which are a part of the Products division at the company. The Audience Tracking team is responsible for managing several industry tools such as Ormax Cinematix, Ormax Stream Track, Ormax Characters India Loves, Ormax Showbuzz, Ormax Heartbeats, and Ormax Stars India Loves, among others. Knowledge Center is responsible for handling industry reports and strategic consulting projects across domains such as streaming, theatrical, television, sports, news, etc., as well as new product development.

Amit holds a bachelor’s degree in Business Economics from Delhi University, and a master’s degree in Brand & Media Management from MICA, Ahmedabad. Before joining Ormax Media, Amit had worked in the consumer durables industry as a brand manager. He is a food lover, and is passionate about cricket and cinema.