Brand Research & Strategy
Social Media Trends
Sorabh currently heads the division in the Products team that’s responsible for projects related to brand strategy, business consulting, category analysis and other such projects of strategic importance to our business partners. His role also entails working on various research reports created by Ormax Media across films, streaming and television domains.
Sorabh holds the additional responsibility of nurturing Ormax Media’s team culture, and is an enabler of several cultural events in the organisation. Before joining Ormax Media in 2016, he held various positions at a global marketing research firm for six years. He also assisted in film direction for a year before starting his corporate career.
Sorabh holds a master’s degree in International Marketing from the University of Strathclyde, Scotland. He is a devout fan of 90s’ Hindi cinema and a cricket addict, and keeps himself updated with latest trends in social media.