Branded Entertainment
Branded Entertainment

Ormax Media has developed a series of tools to evaluate the reach and effectiveness of branded entertainment, i.e., sponsorships, in-program or in-film placement, AFPs (advertiser-funded programs), media innovations, etc. Brands and media agencies use these tools to evaluate whether they got the targeted return on investment on an activity, and which elements of the activity contributed the most to it.

 

Ormax Mpact is our flagship product to measure the performance of high-impact media associations. Bespoke research is also available to cater to specific needs of brands. Additionally, Ormax Media\'s syndicated products in television and films are relevant to advertisers for trendspotting and association purposes.

Products
Ormax OHM
Tech-based OOH audience measurement for ambient media
Ormax Mpact
A Performance Evaluation Tool For Brand Associations
Ormax Stars India Loves
Bollywood Star Popularity Report
Ormax Characters India Loves (CIL)
Character Popularity Tracking Report
Business Partners
Mindshare
Maxus
Lowe Lintas
BCCI
Pepsi
Idea
McDonald's
Godrej
Zapak
mConsult
Nivea

Ormax is our agency of first choice and this largely stems from the fact that they are willing to listen and understand the brief. Often this becomes difficult in such a passionate industry, The film industry has always believed in ‘gut feel’ and it is nice to see someone factor in that aspect when chatting with us and come back with a grounded approach to the research required.

Rafiq Gangjee - Former VP - Marketing & Communication, Yash Raj Films