Ormax Media\'s print work can be clearly divided into two parts - consumer understanding and advertising ROI. In consumer understanding work, we conduct qualitative and quantitative research that helps publications understand their readers better and deliver on their needs. In the advertising ROI work, we measure the impact of print ad innovations on the recall and equity of a brand. This, in turn, helps newspapers market their innovations better, by building successful case studies.

Ormax Mpact
A Performance Evaluation Tool for Brand Associations
Business Partners
Times Of India
The Hindu
Mid Day
Dainik Bhaskar
DNA India
Gujarati Mid Day
The Inquilab

Ormax Media has opted for a very focused media research approach, which was a definite need gap for the industry, epsecially TV. Ormax has managed to capitalize on this opportunity with their innovative and robust tools specifically designed to cater to these needs. At Colors, we have been working with Ormax Media from the very beginning. While working on some very interesting projects, there has been a lot of learning that enabled us to know our viewers even better.

Raj Nayak - CEO, Colors