Brands
An environment of information overload and media clutter means that brand managers and media planners face ever-increasing challenges related to media effectiveness and ROI of their campaigns. Is my reality show sponsorship, for which I paid a huge premium, delivering? Should I spend my TV budgets on IPL or invest in a more conventional TV plan instead? What is India watching on OTT? Which film star should I sign up as a brand endorser to best communicate my brand values?
Our products Ormax Trac20, Ormax Mpact, Ormax StreamView, and Ormax Celeble are designed to answer such questions. With our deep understanding of the Indian entertainment landscape, coupled with data and analytics that we deploy, our work in this domain can help brand managers and media planners optimise ROI from their marketing spends on media properties and innovations.



