An environment of information overload and media clutter means that brand managers and media planners face ever-increasing challenges related to media effectiveness and ROI of their campaigns. Is my reality show sponsorship, for which I paid a huge premium, delivering? Should I do a second season of a co-branded digital show whose first season was moderately successful? Which film star should I sign up as a brand endorser to best communicate my brand values? Should I spend my TV budgets on IPL or invest in a more conventional TV plan instead?
Our products Ormax Mpact and Ormax Celeble are designed to answer such questions. With our deep understanding of the Indian entertainment landscape, coupled with data and analytics that we deploy, our work in this domain can help brand managers and media planners optimise ROI from their marketing spends on media properties and innovations.