OOH audiences are a part of many media plans, but the medium does not get a significant share of the AdEx, because it is unable to highlight its reach and deliveries because of poor measurement. In August 2019, we launched Ormax OHM, a holistic platform that provides audience analytics and automation capabilities for our OOH partners.
Ormax OHM is enabled with technology provided by Quividi, and offers real-time data for audience profile (age & gender), engagement (dwell & attention time), vehicle counts, footfalls, etc., for media assets enabled on its network. It reports guaranteed impressions delivered by digital OOH advertising, and enables automated targeting and playout features as a completely seamless process. As a versatile platform, it can be used for various OOH audience engagement opportunities, such as cinemas, ambient, transit, outdoor, retail, malls etc.